Established
2014
Franchise Units
5
Minimum Investment
$180,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
Ogden’s Flooring and Design is a full-service flooring and interior design brand built for today’s homeowners who demand quality, customization, and professional guidance. Positioned at the intersection of home improvement and design services, the brand delivers end-to-end flooring solutions—ranging from hardwood and luxury vinyl plank to tile, carpet, and custom design finishes—through a consultative, showroom-driven model.
Unlike commodity flooring retailers, Ogden’s Flooring and Design emphasizes design expertise, project management, and premium customer experience. Franchise locations operate as local design hubs, helping residential and light-commercial clients transform their spaces with durable, stylish, and value-driven flooring solutions. This approach allows franchisees to command higher average ticket sizes while building strong referral networks with builders, real estate professionals, and interior designers.
With strong consumer demand fueled by remodeling trends, housing turnover, and lifestyle-driven renovations, Ogden’s Flooring and Design offers a scalable franchise opportunity in a recession-resilient sector. The brand’s systems, supplier relationships, and brand standards are designed to help owner-operators and semi-absentee investors establish a profitable flooring and design business with long-term growth potential across the U.S. market.
Why Invest in This Franchise?
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High-Demand Home Improvement Industry
Flooring replacement and renovation remain consistent priorities for homeowners, landlords, and commercial property managers—regardless of economic cycles. -
Premium, Design-Led Positioning
The brand competes on service quality and design expertise, not price wars, allowing for stronger margins and customer loyalty. -
Multiple Revenue Streams
Income is generated through flooring sales, design consultations, installation management, upgrades, and repeat renovation projects. -
Scalable Business Model
Franchisees can start with a single showroom and expand into additional territories or multi-unit ownership as the business matures. -
Local Market Authority
Each location is positioned as a trusted neighborhood design center, driving referrals and long-term brand equity.
Background
Ogden’s Flooring and Design was founded in 2014 with a clear goal: to modernize the flooring industry by delivering a more professional, design-driven, and customer-focused experience. The founders recognized that many flooring retailers were product-centric and transactional, leaving homeowners overwhelmed and underserved. Ogden’s Flooring and Design was created to bridge that gap by combining premium flooring products with expert design consultation and reliable project execution.
From its early stages, the brand positioned itself as a full-service flooring and design center rather than a traditional flooring store. Customers are guided through material selection, layout planning, and finish coordination, ensuring each project aligns with both lifestyle needs and long-term durability. This consultative approach helped the company quickly establish trust, generate repeat business, and build strong referral relationships with homeowners, real estate professionals, builders, and property managers.
As the business matured, Ogden’s Flooring and Design invested heavily in refining its operational systems, showroom standards, supplier partnerships, and installation processes. These improvements created a repeatable and scalable business model, paving the way for franchising. By standardizing best practices and leveraging centralized support, the brand made it possible for franchise partners to replicate its success across different U.S. markets while maintaining consistent quality and service standards.
Key Background Highlights
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Established Year: 2014
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Industry Category: Home Improvement & Interior Design (Flooring Services)
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Business Model: Showroom-based flooring sales, professional design consultation, and installation management
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Franchise Active Units: Approximately 5 active locations in the United States
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Ownership Structure: Privately owned, franchisor-led brand
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Market Presence: Operating in select U.S. markets with expansion opportunities available nationwide
Support Training
Ogden’s Flooring and Design delivers comprehensive franchise support from day one, ensuring franchisees are prepared to launch, operate, and scale efficiently.
Pre-Launch Support
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Site selection guidance and showroom layout planning
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Vendor onboarding and supply chain setup
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Technology systems implementation (POS, CRM, estimating tools)
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Pre-opening marketing and local launch strategy
Initial Training
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Flooring product knowledge and materials education
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Design consultation and customer sales process
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Project management and installation coordination
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Pricing, estimating, and margin optimization
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Hiring and managing installers and staff
Marketing & Branding Support
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National brand standards and showroom design guidelines
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Digital marketing templates (local SEO, paid ads, social media)
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Lead-generation strategies and referral partnerships
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Ongoing marketing campaigns and seasonal promotions
Ongoing Operational Support
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Dedicated franchise support team
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Continuous product training and supplier updates
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Business coaching, KPI tracking, and performance reviews
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New product rollouts and merchandising updates
Ideal Candidate
Ogden’s Flooring and Design is well-suited for entrepreneurs who want a service-driven business with tangible assets and strong local market presence.
Best-Fit Candidates Include:
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Owner-operators seeking hands-on involvement in a premium home services business
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Semi-absentee investors with strong sales or management teams
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Professionals from construction, real estate, design, or sales backgrounds
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Entrepreneurs passionate about home improvement and customer experience
Key Traits
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Strong communication and relationship-building skills
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Comfort managing projects, vendors, and timelines
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Sales-oriented mindset with attention to detail
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Financial capacity to invest in a showroom-based operation
Territory Preference
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Suburban and urban markets with active housing turnover
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Areas with strong remodeling and renovation demand
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Growth markets with new residential development
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $40,000 – $50,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Showroom Build-Out & Fixtures | $70,000 – $120,000 |
| Equipment & Technology | $15,000 – $25,000 |
| Initial Inventory & Samples | $25,000 – $45,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 6% of gross revenue |
| Brand Marketing Fund | 2% of gross revenue |