Established
1992
Franchise Units
120
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$750,000
Home Based
No
Description
Old New York Deli & Bakery Co. brings the timeless charm of a traditional New York–style deli together with the everyday appeal of a neighborhood bakery. The brand is built around generous portions, freshly baked breads, made-to-order sandwiches, classic deli favorites, and a warm, welcoming atmosphere that keeps guests coming back.
In a market where consumers crave authenticity, comfort food, and speed without sacrificing quality, Old New York Deli & Bakery Co. occupies a strong middle ground—fast-casual convenience paired with handcrafted food and old-school hospitality. The concept resonates with busy professionals, families, students, and anyone looking for a reliable, crave-worthy meal that feels familiar and satisfying.
From breakfast pastries and coffee to hearty lunchtime sandwiches and baked goods throughout the day, the menu is designed to drive repeat visits and steady traffic. For franchise investors, this translates into a versatile business model with broad demographic appeal, strong day-part coverage, and scalable operations across urban, suburban, and mixed-use locations throughout the United States.
Why Invest in This Franchise?
Old New York Deli & Bakery Co. stands out in the competitive food franchise landscape by combining brand heritage, operational simplicity, and consistent consumer demand.
Key investment highlights include:
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Timeless Concept: New York–style delis and bakeries have enduring popularity and are less susceptible to short-term food trends.
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Broad Menu Appeal: Sandwiches, baked goods, breakfast items, and beverages attract customers across multiple dayparts.
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Repeat Business Model: Fresh food, fair pricing, and neighborhood positioning encourage daily and weekly visits.
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Efficient Operations: Streamlined kitchen processes and manageable staffing requirements support strong margins.
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Scalable Footprint: Flexible layouts work well in strip centers, downtown cores, food courts, and suburban retail plazas.
Background
Established Year: 1992
Industry Category: Fast-Casual Deli & Bakery
Founders: Developed by a team of foodservice professionals inspired by classic New York neighborhood delis
Brand Journey & History:
Old New York Deli & Bakery Co. was founded with a simple mission—to recreate the taste, portion size, and experience of a traditional New York deli in a format that could thrive nationwide. Starting as a single neighborhood location, the brand quickly earned a loyal following for its fresh-baked breads, signature sandwiches, and consistent quality.
As demand grew, the company refined its systems, menu standards, and supply chain, paving the way for franchising. Today, the brand has expanded across multiple U.S. markets, maintaining its original values while adapting to modern fast-casual dining expectations.
Franchise Active Units: 120+ locations across the United States
Ownership & Market Presence: Privately owned, with a growing national footprint in high-traffic retail and business districts
Support Training
Old New York Deli & Bakery Co. offers a comprehensive franchise support system designed to guide owners from initial planning through long-term operations.
Pre-Launch Support:
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Site selection guidance and demographic analysis
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Lease negotiation assistance and store layout planning
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Equipment specifications and vendor sourcing
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Build-out coordination and pre-opening checklist
Training Programs:
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Hands-on operational training at a certified training location
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Food preparation, baking procedures, and quality control
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POS systems, inventory management, and labor scheduling
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Customer service standards and brand culture immersion
Marketing & Grand Opening Support:
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Branded marketing materials and launch campaigns
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Local store marketing strategies and promotions
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Digital marketing guidance, including social and email campaigns
Ongoing Support:
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Field support visits and performance reviews
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Continuous menu development and seasonal offerings
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Operational updates, refresher training, and best-practice sharing
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Access to a dedicated franchise support team
Ideal Candidate
The ideal Old New York Deli & Bakery Co. franchisee is a hands-on operator or investor-operator who values quality food, consistency, and community engagement.
Preferred traits include:
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Passion for foodservice and hospitality
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Strong leadership and people-management skills
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Business or operational experience (restaurant experience helpful but not required)
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Ability to follow proven systems while maintaining local engagement
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Financial capability to meet investment and working capital requirements
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Interest in developing one or multiple locations in high-visibility U.S. markets
This opportunity suits entrepreneurs seeking a stable, brand-driven business with long-term growth potential rather than a short-term trend concept.
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Initial Franchise Fee | $30,000 |
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Liquid Capital Required | $150,000+ |
| Leasehold Improvements / Build-Out | $200,000 – $400,000 |
| Equipment & Fixtures | $90,000 – $150,000 |
| Initial Inventory & Supplies | $15,000 – $25,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 months) | $50,000 – $80,000 |
| Royalty Fee | 5% of Gross Sales |
| Brand / Marketing Fund Contribution | 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Primary Revenue Streams | Deli sandwiches, bakery items, breakfast & coffee, catering, takeout & delivery |