Established
2009
Franchise Units
331
Minimum Investment
$25,000,000
Franchise Fee
$75,000
Total Investment Range
$75,000,000
Home Based
No
Description
Radisson Blu represents one of the most recognized upscale hotel brands in the global hospitality industry. Known for contemporary design, premium guest experiences, and strong operational standards, Radisson Blu properties are positioned in key metropolitan, airport, resort, and business destinations across the United States.
The brand blends Scandinavian-inspired aesthetics with modern luxury, catering to business travelers, corporate groups, and affluent leisure guests. Each Radisson Blu hotel is designed to deliver a consistent, high-end experience while allowing flexibility for local market character and architecture.
For investors, Radisson Blu offers a compelling franchise opportunity backed by global brand equity, advanced reservation systems, and a powerful loyalty platform. In a U.S. hospitality market driven by business travel recovery, conventions, and experiential stays, Radisson Blu stands out as a premium brand with international appeal and strong average daily rate potential.
Why Invest in This Franchise?
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Globally trusted brand with decades of international hospitality expertise
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Upscale positioning that attracts higher-paying guests and corporate contracts
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Strong distribution systems including brand.com bookings and global sales channels
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Robust loyalty program driving repeat business and direct reservations
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Flexible development models including new-build, conversion, and mixed-use projects
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Growing U.S. demand for premium business and lifestyle hotels
Background
Established Year: 2009
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Founders: Developed originally under Scandinavian Airlines System (SAS)
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Brand Journey: Evolved from a European business-class hotel concept into a globally recognized upscale brand
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Ownership: Operated and franchised by a global hospitality management group
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Industry Category: Upscale / Upper-Upscale Hotel Franchise
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Market Presence in USA: Hotels located in major U.S. cities, airport hubs, and destination markets serving domestic and international travelers
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Franchise Active Units: 331
The brand benefits from worldwide recognition, centralized systems, and a diversified portfolio approach that strengthens franchise performance across markets.
Support Training
Pre-Launch Support
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Market feasibility studies and site selection guidance
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Architectural, design, and brand compliance standards
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Construction planning and vendor coordination
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Pre-opening timelines, staffing plans, and budgeting support
Training & Operational Support
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Comprehensive management and staff training programs
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Department-specific standard operating procedures
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Revenue management tools and pricing optimization systems
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Brand audits, quality assurance, and performance reviews
Marketing & Sales Support
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National and international brand marketing campaigns
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Centralized reservation systems and loyalty integration
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Corporate, group, and travel trade sales support
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Digital reputation management and guest feedback systems
Ongoing Support
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Dedicated franchise services team
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Performance analytics and benchmarking
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Continuous innovation and brand enhancement initiatives
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Owner advisory programs and peer collaboration
Ideal Candidate
Radisson Blu is best suited for:
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Experienced hotel owners and hospitality operators
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Real estate developers and institutional investors
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Entrepreneurs with strong capital reserves
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Operators familiar with urban, airport, or resort markets
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Investors seeking premium, long-term hospitality assets
Ideal franchisees typically possess strong financial capability, operational expertise, and access to high-quality real estate in key U.S. locations.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $25,000,000 – $75,000,000+ |
| Minimum Investment | $25,000,000 |
| Initial Franchise Fee | $75,000 – $100,000 |
| Number of Franchise Units | Single-unit or multi-unit development |
| Land & Infrastructure Cost | $8,000,000 – $25,000,000 |
| Construction & Build-Out | $10,000,000 – $30,000,000 |
| Furniture, Fixtures & Equipment (FF&E) | $3,000,000 – $8,000,000 |
| Technology & Systems | $250,000 – $750,000 |
| Pre-Opening & Marketing Budget | $500,000 – $2,000,000 |
| Initial Working Capital | $1,000,000 – $3,000,000 |
| Royalty Fee | 5% – 6% of gross room revenue |
| Brand Marketing Fee | 2% – 4% of gross revenue |
| Reservation & Loyalty Contribution | Included within marketing fees |
| Estimated Annual ROI | 12% – 18% (market dependent) |
| Estimated Break-Even Period | 5 – 8 years |
| Primary Revenue Streams | Rooms, F&B, events, corporate contracts |