Established
2018
Franchise Units
2
Minimum Investment
$180,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
Ooowwweee Wangz 'N Catfish is a bold, flavor-forward fast-casual restaurant concept built around one of America’s most loved comfort foods—crispy fried catfish and saucy chicken wings. Rooted in Southern culinary tradition and amplified with modern, crave-worthy flavors, the brand has carved out a loyal following in urban and suburban markets alike.
Unlike generic wing chains, Ooowwweee Wangz ’N Catfish delivers a differentiated menu that blends soulful seasoning, generous portions, and indulgent sides into a repeat-visit dining experience. The brand’s personality is energetic, street-inspired, and community-driven—appealing strongly to younger demographics, families, and late-night diners.
For franchise investors, this concept sits at the intersection of comfort food, quick service efficiency, and strong margins. With streamlined operations, flexible store formats, and a menu designed for dine-in, takeout, and third-party delivery, Ooowwweee Wangz ’N Catfish is positioned to scale aggressively across the U.S. fried chicken and seafood market.
Why Invest in This Franchise?
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High-Demand Menu Category – Wings and fried seafood remain top-selling items in the U.S. QSR and fast-casual sector, with year-round demand.
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Distinct Brand Identity – Southern flavor heritage + bold urban branding = strong memorability and word-of-mouth growth.
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Delivery & Takeout Friendly – Menu travels exceptionally well, supporting strong off-premise sales.
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Operational Simplicity – Focused menu, repeatable cooking processes, and limited prep complexity.
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Multi-Unit Expansion Potential – Designed for single-store owners and experienced operators seeking territory development.
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Community-Driven Appeal – Works especially well in dense urban markets, college towns, and culturally diverse neighborhoods.
Background
Established Year: 2018
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Industry Category: Fast-Casual Restaurant | Wings & Seafood
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Founded In: United States
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Franchise Active Units: 2
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Ownership Structure: Privately held, founder-led brand
Brand Journey & History
Ooowwweee Wangz ’N Catfish was created to celebrate authentic Southern flavors while meeting the pace and convenience expectations of modern diners. What began as a local favorite quickly gained traction through social media buzz, late-night demand, and strong customer loyalty driven by taste consistency and generous portions.
As consumer appetite for bold, indulgent comfort food continued to rise, the brand formalized its systems and expanded into franchising—allowing passionate operators to replicate the concept with full brand support. Today, Ooowwweee Wangz ’N Catfish is positioning itself as a scalable national brand within the wings and seafood segment.
Support Training
Franchisees receive structured, hands-on support across every phase of ownership:
Pre-Launch Support
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Site selection and trade-area evaluation
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Store layout and kitchen flow guidance
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Vendor sourcing and approved supplier access
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Assistance with permits, licensing, and pre-opening checklists
Training Program
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Comprehensive initial training covering food preparation, quality control, and safety
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POS system and inventory management training
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Staff hiring, onboarding, and scheduling processes
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Customer service standards and brand culture immersion
Marketing & Brand Support
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Grand-opening marketing strategy
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Social media and local store marketing playbooks
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Digital menu boards and promotional creative
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Ongoing brand-level marketing campaigns
Ongoing Operational Support
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Field support and performance reviews
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New menu rollouts and seasonal promotions
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Ongoing training refreshers and best-practice updates
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Franchisee communication and peer network access
Ideal Candidate
Ooowwweee Wangz ’N Catfish is best suited for:
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Hands-On Entrepreneurs eager to operate or oversee daily restaurant operations
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Multi-Unit Restaurant Operators seeking a differentiated comfort-food concept
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First-Time Franchise Owners with strong people-management skills and operational discipline
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Investors with Local Market Knowledge in urban, suburban, or high-traffic neighborhoods
Key Attributes
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Passion for food and hospitality
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Ability to manage staff and control costs
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Commitment to brand standards and consistency
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Financial capability to invest and sustain early growth
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Willingness to engage in community-driven marketing
Financial Detail
| Cost Component | Estimated Range (USD) |
|---|---|
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Liquid Capital | $100,000+ |
| Franchise Fee | $25,000 – $35,000 |
| Build-Out & Equipment | $90,000 – $180,000 |
| Initial Inventory | $8,000 – $15,000 |
| Marketing & Grand Opening | $7,000 – $15,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | ~6% of gross sales |
| Brand Marketing Fund | ~2% of gross sales |