Established
2003
Franchise Units
500
Minimum Investment
$150,000
Franchise Fee
$29,500
Total Investment Range
$350,000
Home Based
No
Description
The Snap Fitness franchise is one of the most established and recognizable names in the 24/7 fitness club segment in the United States. Built around convenience, accessibility, and results-driven training, the brand has earned a strong reputation for delivering modern fitness solutions without the intimidation or overcrowding often associated with large commercial gyms.
Snap Fitness clubs are designed to serve local neighborhoods, suburban communities, and urban markets where members value flexibility and consistency. With 24-hour secure access, premium cardio and strength equipment, functional training zones, and a clean, welcoming atmosphere, the brand appeals to a broad demographic—from busy professionals to older adults focused on long-term health.
From an investment standpoint, Snap Fitness offers a streamlined, scalable business model supported by decades of operational experience. The brand’s smaller footprint, lower staffing requirements, and recurring membership revenue make it an attractive option for entrepreneurs seeking a stable, system-driven franchise in the growing health and wellness industry.
Why Invest in This Franchise?
Snap Fitness presents a strong value proposition for franchise investors looking for predictable revenue and operational efficiency.
-
Operates on a 24/7 access model, reducing labor costs while maximizing member usage
-
Strong brand recognition across the U.S. fitness market
-
Recurring monthly membership income creates consistent cash flow
-
Smaller club footprint compared to big-box gyms lowers real estate and build-out costs
-
Suitable for owner-operators and semi-absentee investors
-
Fitness and wellness remain resilient, long-term growth industries
Background
Established Year: 2003
-
Founder: Peter Taunton
-
Industry Category: Fitness & Wellness / 24-Hour Gym
Snap Fitness was founded in 2003 with the goal of making high-quality fitness accessible at any time of day. The concept quickly gained traction by offering secure, round-the-clock gym access in a community-focused environment. Over time, the brand expanded across the United States and internationally, becoming a leader in the neighborhood gym segment.
The company is part of a larger global wellness platform and has continuously evolved its club designs, training programs, and digital systems to stay competitive. Today, Snap Fitness emphasizes functional training, personal coaching, and member experience, ensuring relevance in a rapidly changing fitness landscape.
-
Franchise Active Units (USA): 500+
-
Global Units: 1,000+ worldwide
-
Market Presence: Strong coverage across suburban, urban, and secondary U.S. markets
Support Training
Snap Fitness provides end-to-end franchise support, ensuring owners are well-equipped before launch and throughout daily operations.
Pre-Launch Support
-
Site selection and territory analysis
-
Lease review and space planning guidance
-
Club design and layout assistance
-
Equipment procurement support
-
Pre-opening marketing strategy and launch planning
Training & Operations
-
Initial franchise training covering operations, sales, staffing, and compliance
-
Club management systems and access-control technology training
-
Sales processes, membership conversion, and retention strategies
-
Personal training and group fitness program guidance
Marketing & Ongoing Support
-
National and regional marketing initiatives
-
Local marketing playbooks and promotional calendars
-
Digital marketing tools and lead-generation support
-
Dedicated business coaches and performance reviews
-
Ongoing education, system upgrades, and best-practice sharing
Ideal Candidate
Snap Fitness is well-suited for entrepreneurs who value structure, community involvement, and long-term business ownership.
Ideal candidates include:
-
First-time business owners with strong leadership skills
-
Multi-unit franchise operators seeking portfolio diversification
-
Professionals transitioning from corporate roles
-
Investors with an interest in health, wellness, and people-focused businesses
Key traits:
-
Ability to manage teams and local marketing efforts
-
Customer-service and sales-oriented mindset
-
Financial capability to meet investment requirements
-
Preference for suburban, urban, or growing residential territories
No prior fitness industry experience is required, as comprehensive training and systems are provided.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $150,000 – $350,000 |
| Minimum Investment Required | $150,000+ |
| Net Worth Requirement | $250,000+ |
| Liquid Capital Required | $100,000 – $150,000 |
| Franchise Fee | $29,500 |
| Leasehold Improvements & Build-Out | $40,000 – $90,000 |
| Fitness Equipment & Technology | $50,000 – $110,000 |
| Signage & Interior Branding | $5,000 – $15,000 |
| Pre-Opening Marketing | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 6% of gross revenue |
| Brand / Marketing Fee | 2% of gross revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Memberships, Personal Training, Group Training, Retail Sales |
