Established
2016
Franchise Units
30
Minimum Investment
$120,000
Franchise Fee
$35,000
Total Investment Range
$220,000
Home Based
No
Description
Organic Bronze Bar has carved out a premium position in the fast-growing sunless tanning and wellness space by delivering clean, customized, and confidence-boosting beauty services. Designed for today’s health-conscious consumer, the brand specializes in organic airbrush spray tanning solutions that are free from harsh chemicals, ethically sourced, and tailored to individual skin tones.
Unlike traditional tanning salons, Organic Bronze Bar operates as a boutique-style studio experience—minimalist interiors, appointment-driven service, and highly trained tanning specialists. This model resonates strongly with modern consumers seeking safe alternatives to UV exposure while still achieving a flawless, natural glow.
For franchise investors, Organic Bronze Bar offers an attractive blend of lifestyle-friendly operations, strong brand differentiation, repeat clientele, and scalable unit economics. Positioned at the intersection of beauty, wellness, and clean living, the concept is well suited for metropolitan and affluent suburban markets across the United States.
Why Invest in This Franchise?
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High-Growth Industry: The sunless tanning and beauty wellness market continues to expand as consumers shift away from UV tanning and toward healthier alternatives.
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Premium Brand Positioning: Organic Bronze Bar attracts higher-spending clientele through clean formulations, personalization, and an upscale studio environment.
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Repeat Revenue Model: Regular tanning schedules, memberships, and seasonal demand create consistent, recurring income.
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Low Labor Complexity: Appointment-based services with small teams reduce staffing challenges compared to traditional retail or food franchises.
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Lifestyle-Friendly Business: Predictable hours, no late nights, and no heavy inventory management make it ideal for owner-operators or semi-absentee investors.
Background
Organic Bronze Bar was established in 2016 with the mission of redefining the spray tanning experience through clean beauty, skin-safe formulations, and a premium boutique environment. The brand was founded to address growing consumer concerns around UV exposure, chemical-heavy tanning solutions, and inconsistent service quality found in traditional tanning salons.
Founded by Natalie King, a beauty and wellness entrepreneur, Organic Bronze Bar was built on the belief that sunless tanning should be both safe and sophisticated. From its earliest days, the brand focused on organic ingredients, customized color matching, and a client-first experience that emphasized confidence, comfort, and long-term skin health rather than quick, one-size-fits-all results.
The first Organic Bronze Bar studio quickly gained traction through word-of-mouth referrals, social media visibility, and strong repeat clientele. As demand increased, the brand refined its operating systems, training protocols, and studio design standards, laying the groundwork for scalable expansion. This evolution naturally led to the introduction of a franchise model, allowing entrepreneurs to replicate the concept in new markets while maintaining consistent quality and brand integrity.
Today, Organic Bronze Bar operates a growing network of 30+ active franchised and company-owned locations across the United States. The brand has established a strong presence in urban and high-income suburban markets where consumers actively seek premium beauty, wellness, and self-care services.
Ownership & Business Model:
Organic Bronze Bar is a privately owned company offering both single-unit and multi-unit franchise opportunities. Studios operate under a boutique, appointment-based model with limited overhead, efficient staffing requirements, and strong repeat-visit economics.
Market Presence:
The brand is positioned in the Beauty & Wellness / Sunless Tanning / Personal Care Services industry and appeals primarily to health-conscious consumers, professionals, brides, influencers, and event-driven clients. Its clean-beauty positioning and modern aesthetic allow Organic Bronze Bar to compete at a premium level while remaining accessible to a broad customer base.
Support Training
Organic Bronze Bar offers a structured franchise support system designed to help franchisees launch confidently and scale efficiently:
Pre-Launch Support
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Site selection guidance and demographic analysis
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Studio layout, interior design standards, and build-out specifications
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Vendor sourcing for equipment, tanning solutions, and POS systems
Training & Operations
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Comprehensive initial training covering tanning techniques, skin science, sanitation, and client consultations
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Business operations training including scheduling, memberships, retail upsells, and staff management
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Detailed operations manuals and SOPs
Marketing & Brand Support
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Grand opening marketing playbooks
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Digital marketing strategies including social media, influencer partnerships, and local promotions
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Brand-approved creative assets and campaign calendars
Ongoing Support
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Continuous education on new products and techniques
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Field support and performance coaching
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Access to franchisee network and best-practice sharing
Ideal Candidate
Organic Bronze Bar is best suited for entrepreneurs who are passionate about beauty, wellness, and customer experience. Ideal candidates include:
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First-time business owners seeking a proven, systemized concept
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Beauty, spa, or wellness professionals looking to expand into ownership
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Multi-unit investors interested in lifestyle-oriented service brands
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Strong customer-service mindset with attention to detail
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Ability to invest in a premium build-out and follow brand standards
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Preference for urban or high-income suburban territories with strong lifestyle demographics
No prior tanning experience is required, as full training and operational guidance are provided.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $120,000 – $220,000 |
| Minimum Investment Required | $120,000 |
| Initial Franchise Fee | $35,000 |
| Franchise Units Available | Single-unit & multi-unit |
| Studio Build-Out & Leasehold Improvements | $60,000 – $100,000 |
| Equipment & Fixtures | $20,000 – $35,000 |
| Initial Inventory & Supplies | $5,000 – $8,000 |
| Technology & POS Systems | $2,000 – $4,000 |
| Initial Marketing & Grand Opening | $5,000 – $10,000 |
| Working Capital (3–6 months) | $15,000 – $25,000 |
| Royalty Fee | ~6% of Gross Revenue |
| National Marketing Fund | ~2% of Gross Revenue |
| Estimated Break-Even Period | 12 – 18 months |
| Expected ROI Timeline | 24 – 36 months |
| Primary Revenue Streams | Spray tanning services, memberships, retail skincare, event bookings |