Established
2016
Franchise Units
40
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Ubatuba Açaí brings the vibrant energy of Brazil’s coastal culture into the fast-growing U.S. health food market. Inspired by the laid-back lifestyle of Ubatuba, Brazil, this franchise blends tropical flavors, premium açaí products, and a modern quick-service model designed for today’s health-conscious consumers.
In a marketplace where customers are actively seeking cleaner, fresher, and Instagram-worthy food options, Ubatuba Açaí stands out with authentic Brazilian açaí bowls, smoothies, and superfood creations. The concept focuses on high-quality ingredients, vibrant presentation, and a welcoming atmosphere that feels like a mini tropical escape.
Positioned within the booming health and wellness food segment, Ubatuba Açaí aligns perfectly with consumer demand for plant-based, antioxidant-rich, and customizable menu options. From fitness enthusiasts and college students to busy professionals and families, the brand appeals to a broad demographic that values taste and nutrition equally.
Why Invest in this Franchise?
1. Booming Health & Wellness Industry
The U.S. healthy fast-casual sector continues to grow rapidly. Açaí bowls have evolved from a niche trend into a mainstream menu staple. Consumers are actively replacing traditional desserts and sugary snacks with superfood alternatives.
2. Simple and Efficient Operations
Ubatuba Açaí operates with a streamlined kitchen model. No heavy cooking equipment, no complex food prep systems. This keeps labor manageable and reduces operational stress compared to traditional restaurants.
3. Strong Brand Identity
The tropical Brazilian theme, colorful bowls, and modern design create strong visual branding that naturally attracts social media engagement and repeat visits.
4. Multiple Revenue Channels
Revenue is generated through in-store dining, takeout, online ordering, third-party delivery apps, catering, and event partnerships.
5. Scalable Business Model
The franchise model supports single-unit operators and multi-unit developers looking to expand within defined territories.
Background
Established Year: 2016
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Franchise Expansion Began: 2019
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Franchise Active Units (Approx.): 40+ locations across the U.S.
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Industry Category: Healthy Fast Casual / Smoothie & Superfood Café
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Founders: Brazilian entrepreneurs passionate about bringing authentic açaí culture to North America
Ubatuba Açaí was founded with a mission to introduce authentic Brazilian-style açaí bowls to the U.S. market while maintaining premium quality and cultural roots. What started as a single location inspired by Brazil’s beach lifestyle quickly gained popularity due to its fresh taste, colorful presentation, and strong community engagement.
As awareness of superfoods grew in the United States, the brand expanded strategically through franchising. The company focused on strong site selection, simplified operations, and consistent product quality to ensure sustainable growth.
Support Training
Ubatuba Açaí offers a comprehensive franchise support system designed to help franchisees succeed from day one.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Store design and layout planning
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Vendor and equipment sourcing
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Pre-opening marketing strategy
Initial Training
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On-site operational training
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Product preparation and quality control
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POS system training
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Inventory management
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Staff hiring and onboarding guidance
Marketing Support
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National branding campaigns
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Social media templates and promotional materials
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Grand opening marketing assistance
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Ongoing digital marketing guidance
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Local store marketing strategies
Operational & Ongoing Support
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Field support visits
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Performance benchmarking
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New product rollouts
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Supply chain coordination
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Ongoing business coaching
Ideal Candidate
Ubatuba Açaí is ideal for entrepreneurs who:
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Have a passion for health, fitness, and community-driven businesses
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Enjoy working in customer-facing environments
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Are motivated to build a lifestyle brand
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Possess strong leadership and team management skills
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Are financially prepared for food-service investment
Prior food industry experience is helpful but not mandatory. The franchise is designed to support both first-time business owners and experienced multi-unit operators.
Preferred locations include:
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Urban centers
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High-foot-traffic retail plazas
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Near universities and colleges
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Fitness-focused communities
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Tourist-heavy areas
Investors seeking absentee ownership may need a strong operating partner to maintain daily standards.
Financial Detail
Note: Figures may vary based on location and store size.
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Total Investment Required: $180,000 – $350,000
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Minimum Investment Required: Approx. $180,000
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Franchise Fee: $30,000
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Average Store Size: 800 – 1,500 sq. ft.
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Infrastructure & Build-Out Cost: $80,000 – $150,000
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Equipment & Fixtures: $40,000 – $75,000
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Initial Marketing Budget: $10,000 – $20,000
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Working Capital (3–6 months): $25,000 – $50,000
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Royalty Fee: 6% of gross sales
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Marketing Fund Contribution: 2%
