Established
1979
Franchise Units
00
Minimum Investment
$120,000
Franchise Fee
$30,000
Total Investment Range
$250,000
Home Based
No
Description
The Other Mothers franchise represents a smart, community-driven retail concept built around sustainability, affordability, and family needs. Designed as a modern resale boutique for children’s clothing, toys, books, and baby gear, Other Mothers has carved out a strong position in the fast-growing recommerce and children’s retail segment across the United States.
At its core, Other Mothers solves a universal parenting challenge: children outgrow items quickly, while families want quality products without paying premium prices. The franchise transforms this reality into a profitable, purpose-driven business by offering a curated buy-sell-trade model that benefits parents, caregivers, and the local community. Clean store layouts, organized merchandising, and a friendly, neighborhood feel set the brand apart from traditional thrift stores.
From a market perspective, Other Mothers aligns perfectly with multiple long-term trends in the U.S. retail landscape. Parents are increasingly value-conscious, sustainability has become a purchasing priority, and resale is no longer niche—it is mainstream. By focusing exclusively on children’s resale, the brand occupies a clear, defensible niche with repeat customers and consistent inventory turnover.
Background
Established Year: Other Mothers was founded in 2004 in the United States.
Founders: The brand was created by entrepreneurs and parents who recognized the lack of organized, high-quality resale options specifically for children and families.
Brand Journey & Company History:
The concept began as a single neighborhood resale boutique focused on helping families recycle gently used children’s items while earning store credit or cash. As demand grew, the founders refined the operational systems, store design, and inventory standards, eventually expanding through franchising. Over the years, Other Mothers has evolved into a recognizable national brand within the children’s resale space.
Ownership & Market Presence:
The franchise operates exclusively in the U.S. and is positioned within the children’s retail resale segment, typically in strip centers or standalone retail spaces with strong neighborhood visibility.
Industry Category:
Children’s Retail Franchise | Resale & Recommerce Franchise | Specialty Retail
Support Training
Other Mothers delivers structured, hands-on support designed to guide franchisees from planning to long-term success.
Pre-Launch Support:
Assistance includes site selection guidance, lease evaluation, store layout planning, and resale inventory sourcing strategies. Franchisees receive demographic insights and launch planning support to ensure proper market fit.
Training Programs:
Initial training covers resale pricing models, inventory intake standards, merchandising, POS systems, customer service, and staffing. Training blends classroom instruction with real-world, in-store experience.
Operational Support:
Franchisees gain access to proven operating procedures, inventory management systems, and performance benchmarks to streamline daily operations and minimize inefficiencies.
Marketing & Brand Support:
Support includes professionally developed marketing materials, promotional calendars, seasonal campaigns, and local advertising guidance. Community engagement, social media activity, and customer loyalty programs are key marketing pillars.
Ongoing Assistance:
Continued support is provided through field consultations, performance reviews, peer collaboration, and regular system updates to help franchisees adapt to market changes.
Ideal Candidate
The ideal Other Mothers franchisee is a hands-on, community-focused entrepreneur who values organization, customer relationships, and purpose-driven retail.
Retail experience is helpful but not required. Many successful owners come from backgrounds in small business ownership, education, healthcare, corporate management, or parenting-focused careers. Strong people skills, attention to detail, and leadership ability are essential.
Franchisees should be comfortable managing inventory-intensive operations and leading a small team. A genuine interest in serving families and promoting sustainability aligns well with the brand culture.
Preferred locations include suburban, family-dense communities with strong residential populations, schools, and consistent local traffic.
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $30,000 – $35,000 |
| Total Investment Required | $120,000 – $250,000 |
| Minimum Liquid Capital | $75,000 – $100,000 |
| Leasehold Improvements | $25,000 – $60,000 |
| Furniture, Fixtures & Equipment | $20,000 – $40,000 |
| Initial Inventory Investment | $15,000 – $30,000 |
| Technology & POS Systems | $3,000 – $6,000 |
| Initial Marketing & Grand Opening | $5,000 – $10,000 |
| Training & Travel Expenses | $2,000 – $5,000 |
| Working Capital (3–6 Months) | $20,000 – $40,000 |
| Royalty Fee | Percentage of gross sales |
| Marketing / Advertising Fee | Percentage of gross sales |
| Estimated Break-Even Period | 18 – 30 months |
| Primary Revenue Source | Children’s resale retail sales |