Established
2008
Franchise Units
17
Minimum Investment
$1,100,000
Franchise Fee
$50,000
Total Investment Range
$2,200,000
Home Based
No
Description
The Over Easy brand has carved out a powerful position in the fast-growing breakfast and brunch segment in the United States. Known for its warm neighborhood vibe, scratch-made comfort food, and elevated breakfast classics, Over Easy delivers an experience that blends nostalgia with modern casual dining. The brand has become a destination for morning and midday dining, attracting loyal repeat customers as well as first-time brunch seekers.
Over Easy stands out by focusing on quality ingredients, chef-driven recipes, and consistent execution across locations. From perfectly cooked eggs and house-made sauces to premium coffee and brunch cocktails, the concept resonates strongly with today’s consumers who value authenticity, consistency, and experience-driven dining. The brand’s approachable menu and all-day appeal make it well-positioned in a category that continues to outperform traditional quick-service and dinner-only restaurants.
For entrepreneurs looking to enter the restaurant franchise space with a proven, brand-forward concept, Over Easy represents a compelling opportunity in the U.S. breakfast and brunch market.
Why Invest in This Franchise?
Investing in an Over Easy franchise allows operators to tap into one of the most resilient segments of the restaurant industry—breakfast and brunch dining.
Key investment advantages include:
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Strong consumer demand for breakfast-focused dining concepts
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Premium yet approachable positioning that appeals to a broad demographic
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Daytime operating hours that support work-life balance
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High repeat-visit potential driven by habitual breakfast customers
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Scalable restaurant model with consistent brand standards
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Established brand recognition in core U.S. markets
Background
Established Year: 2008
Founders: The brand was founded by experienced restaurant entrepreneurs with a vision to redefine neighborhood breakfast dining.
Industry Category: Casual Dining / Breakfast & Brunch Restaurants
Over Easy began as a single neighborhood breakfast concept and quickly gained popularity for its welcoming atmosphere and consistently high-quality food. Over time, the brand expanded across key U.S. markets, particularly in the Southwest, building a strong reputation for operational excellence and guest satisfaction.
The company is privately owned and has focused on controlled, quality-driven expansion to protect brand integrity. Each location follows a standardized operating system while maintaining the local, community-oriented feel that guests associate with the Over Easy name.
Franchise Active Units: Approximately 17operating locations in the United States, with a strong concentration in Arizona and selective expansion into new U.S. markets.
Support Training
Over Easy offers comprehensive franchise support designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support:
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Site selection guidance and market evaluation
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Restaurant layout and kitchen design assistance
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Vendor sourcing and supply chain setup
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Pre-opening planning and launch timelines
Training & Operations:
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In-depth operational training covering kitchen, service, and management
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Standardized recipes, food preparation systems, and quality controls
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Staffing models, scheduling systems, and labor optimization strategies
Marketing & Brand Support:
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Brand-level marketing strategy and creative assets
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Local store marketing playbooks
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Digital marketing guidance and promotional campaigns
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Ongoing menu development and seasonal offerings
Ongoing Support:
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Dedicated franchise business consultants
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Performance reviews and optimization support
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Continued education and operational updates
Ideal Candidate
The ideal Over Easy franchisee is a hands-on or semi-absentee owner who values hospitality, systems, and brand execution.
Best-suited candidates include:
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Multi-unit restaurant operators or experienced business owners
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Entrepreneurs with strong people-management skills
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Investors passionate about food, service, and guest experience
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Operators with sufficient capital and access to financing
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Franchisees seeking strong daytime sales with limited late-night operations
Preferred locations include high-traffic suburban areas, lifestyle centers, and urban neighborhoods with strong breakfast and brunch demand.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $1,100,000 – $2,200,000 |
| Minimum Investment Required | ~$1,100,000 |
| Initial Franchise Fee | ~$50,000 |
| Real Estate / Leasehold Improvements | $600,000 – $1,200,000 |
| Furniture, Fixtures & Equipment (FF&E) | $250,000 – $400,000 |
| Technology & POS Systems | $25,000 – $40,000 |
| Initial Inventory & Supplies | $20,000 – $35,000 |
| Pre-Opening & Training Expenses | $30,000 – $50,000 |
| Grand Opening Marketing | $25,000 – $50,000 |
| Working Capital (3–6 months) | $100,000 – $200,000 |
| Royalty Fee | ~5% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Competitive casual-dining returns (location & operations dependent) |
| Primary Revenue Streams | Dine-in breakfast & brunch, beverages, alcohol (where permitted), catering |