Established
2013
Franchise Units
1
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
Over the Top Pita is a modern Mediterranean fast-casual restaurant concept built around bold flavors, customizable pita meals, and an efficient, scalable operating model. Positioned at the intersection of health-conscious dining and crave-worthy street food, the brand appeals to today’s customers who want fresh ingredients, quick service, and global flavors without compromising on quality or value.
The concept centers on warm pita wraps, protein-rich bowls, fresh salads, house-made sauces, and flavorful sides inspired by Mediterranean and Middle Eastern cuisine. Guests can build meals to suit vegetarian, vegan, gluten-aware, and high-protein preferences, making the brand relevant to a wide audience. Speed, consistency, and customization are core pillars of the operating model.
From a franchise investment perspective, Over the Top Pita is designed for growth in the U.S. market. The flexible store footprint, streamlined kitchen layout, and simplified preparation systems allow franchisees to operate efficiently in urban centers, suburban retail corridors, college markets, food courts, and non-traditional locations. As Mediterranean cuisine continues to gain popularity across the United States, Over the Top Pita stands out with approachable branding, strong unit-level economics focus, and a franchise-friendly support structure.
Background
Established Year:
Over the Top Pita was founded 2013 to meet rising consumer demand for fresh, fast, and flavorful Mediterranean cuisine.
Founders and Brand Journey:
The brand was developed by experienced food-service professionals with a vision to modernize traditional Mediterranean street food into a fast-casual format. Early success was driven by a focus on recipe consistency, efficient operations, and a clean, contemporary brand identity built for franchising.
Company History and Ownership:
Privately owned, Over the Top Pita has grown through a franchise-focused expansion strategy. The company emphasizes controlled growth, strong franchisee relationships, and operational discipline rather than rapid overexpansion.
Franchise Active Units: 1
Market Presence in the USA:
Over the Top Pita locations are positioned in high-traffic areas with strong residential and daytime populations. The concept performs well in both primary metropolitan markets and expanding suburban communities.
Industry Category:
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Fast-Casual Restaurants
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Mediterranean and Middle Eastern Cuisine
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Healthy and Customizable Dining Concepts
Support Training
Over the Top Pita provides end-to-end franchise support designed to help owners launch confidently and operate successfully.
Pre-Launch Support
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Assistance with site selection and market analysis
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Store design guidance, kitchen layout, and equipment planning
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Vendor recommendations and supply chain coordination
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Pre-opening marketing and grand opening strategy
Training and Operations
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Comprehensive initial training covering food preparation, recipes, portion control, and service standards
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Instruction on POS systems, inventory control, labor scheduling, and daily operations
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Food safety procedures, quality control, and compliance standards
Marketing Support
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Brand guidelines, promotional assets, and local marketing playbooks
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Support for digital marketing, online ordering, and delivery platforms
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Guidance on catering programs and community outreach
Ongoing Support
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Continuous operational support and performance reviews
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Menu updates and product innovation
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Franchisee coaching and best-practice sharing
Ideal Candidate
Over the Top Pita is well-suited for motivated entrepreneurs and operators who are passionate about food, hospitality, and operational excellence.
Ideal franchisees typically include:
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First-time business owners seeking a proven fast-casual model
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Multi-unit restaurant operators looking to diversify their portfolio
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Owner-operators who enjoy hands-on involvement
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Investors aligned with health-focused and globally inspired cuisine
Preferred Qualities:
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Strong leadership and people-management skills
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Ability to follow established systems and brand standards
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Financial readiness to support startup costs and early operations
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Commitment to delivering consistent customer experiences
Location Preferences:
Urban centers, suburban retail hubs, college towns, mixed-use developments, and high-traffic commercial areas across the United States.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment Required | ~$250,000 |
| Franchise Fee | $30,000 – $40,000 |
| Leasehold Improvements / Build-Out | $150,000 – $250,000 |
| Furniture, Fixtures & Equipment (FF&E) | $50,000 – $80,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Marketing & Grand Opening Advertising | $10,000 – $20,000 |
| Licenses, Permits & Professional Fees | $5,000 – $10,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |