Description
Overtime Athletics is a rapidly growing youth sports training and athletic development brand built around one core mission: helping young athletes reach their full potential through structured training, discipline, and confidence-building programs. Positioned within the high-demand youth fitness and sports education sector, the brand has established itself as a trusted destination for parents seeking professional, results-driven athletic development for their children.
The concept focuses on year-round athletic training programs that improve speed, agility, strength, coordination, and sport-specific performance. Unlike traditional gyms or seasonal sports leagues, Overtime Athletics provides consistent programming, measurable progress tracking, and a safe, supportive training environment. This creates strong parent loyalty, predictable recurring revenue, and long-term athlete engagement.
As youth sports participation continues to rise across the United States, Overtime Athletics benefits from increased parental awareness around fitness, injury prevention, and athletic performance. The franchise is well-positioned in suburban and family-focused markets, offering franchisees a scalable, purpose-driven business that makes a real impact in their local communities.
Why Invest in This Franchise?
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Expanding Youth Sports Market
Parents are investing more than ever in structured athletic training, private coaching, and skill development programs for children and teens.
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Recurring Revenue Model
Memberships, training packages, camps, and clinics create predictable and diversified income streams.
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Community-Based Business
Each location becomes a trusted hub for families, schools, and local sports organizations.
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Proven Training Systems
Standardized programs and coaching methods ensure consistent athlete development and operational efficiency.
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Non-Food, Low Complexity Operations
No food inventory, no waste concerns, and fewer regulatory hurdles compared to restaurant franchises.
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Multi-Unit Expansion Potential
Strong opportunity for experienced operators to scale into multiple territories.
Background
Established Year: 2016
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Industry Category: Youth Sports Training & Athletic Performance
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Founders: Founded by experienced athletes and coaches with backgrounds in competitive sports, strength training, and youth development
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Franchise Active Units: 15+ operating locations across the United States
Overtime Athletics began as a single-location concept focused on delivering professional-level training to youth athletes outside traditional team sports. The founders recognized a growing demand for structured, skill-based athletic development emphasizing fundamentals, confidence, and injury prevention.
Through steady expansion and refinement of its curriculum and operating systems, the brand transitioned into franchising and established a growing national presence. Today, Overtime Athletics serves thousands of young athletes annually and continues to expand in high-potential U.S. markets.
Support Training
Overtime Athletics provides comprehensive franchise support designed to guide owners from launch through long-term growth.
Pre-Launch Support
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Territory analysis and site selection assistance
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Facility design guidelines and equipment specifications
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Business setup and launch planning
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Hiring systems for coaches and administrative staff
Training & Education
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Initial franchise training covering operations, sales, and financial management
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Coaching certification and curriculum instruction
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Athlete assessment and progress measurement systems
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Child safety standards and operational compliance
Operational Support
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Detailed operating manuals and SOPs
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Membership management and scheduling systems
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Ongoing coaching education and program enhancements
Marketing & Growth Support
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Brand-approved marketing assets and messaging
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Local launch strategies and community outreach plans
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Digital marketing guidance and social media frameworks
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School, league, and partnership development support
Ongoing Support
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Dedicated franchise support team
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Performance tracking and business reviews
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Continuous curriculum updates and innovation
Ideal Candidate
The Overtime Athletics franchise is well-suited for entrepreneurs who value community impact and youth development.
Ideal Candidates
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Business owners seeking a service-based, purpose-driven franchise
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Former athletes, coaches, or sports professionals
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Investors interested in youth fitness and education
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Multi-unit operators looking to diversify their portfolio
Key Attributes
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Strong leadership and team-building skills
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Passion for youth sports, health, or education
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Community-oriented mindset
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Ability to follow systems while growing a local brand
Preferred Locations
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Family-dense suburban markets
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Areas with active youth sports participation
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Communities with limited professional athletic training centers
Financial Detail
| Financial Component | Estimated Amount (USD) |
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| Initial Franchise Fee | $40,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | ~$180,000 |
| Facility Build-Out & Infrastructure | $70,000 – $150,000 |
| Training & Gym Equipment | $30,000 – $60,000 |
| Marketing & Grand Opening Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | 6% of Gross Revenue |
| Brand / Marketing Fund Contribution | 2% of Gross Revenue |
| Estimated Break-Even Period | 18 – 30 Months |
| Primary Revenue Streams | Memberships, Training Programs, Camps, Clinics, Private Coaching, School & Team Partnerships |
Note: All figures are approximate and may vary based on location, facility size, and local market conditions.
