Established
1990
Franchise Units
500
Minimum Investment
$300,000
Franchise Fee
$45,000
Total Investment Range
$550,000
Home Based
No
Description
Palm Beach Tan is one of the most recognized and established names in the indoor tanning and wellness services industry in the United States. Built around premium tanning experiences, cutting-edge equipment, and a strong lifestyle-oriented brand image, the franchise has successfully positioned itself at the intersection of beauty, wellness, and recurring membership services.
What sets Palm Beach Tan apart is its evolution beyond traditional tanning. Today, the brand offers a diversified portfolio that includes UV tanning, sunless spray tanning, red light therapy, and skincare solutions—allowing franchise owners to tap into multiple revenue streams under one roof. This multi-service approach aligns perfectly with shifting consumer demand toward self-care, confidence, and appearance-driven wellness.
With strong brand equity, professionally designed studios, and a proven membership-based business model, Palm Beach Tan appeals to a broad demographic ranging from young professionals to fitness-focused and beauty-conscious customers. For investors seeking a scalable, systems-driven franchise in the beauty and wellness space, Palm Beach Tan represents a compelling and well-structured opportunity in the U.S. market.
Why Invest in This Franchise?
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Market Leadership: One of the largest and most established indoor tanning brands in the USA
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Recurring Revenue Model: Monthly memberships drive predictable, repeat income
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Multi-Service Offering: UV tanning, spray tanning, red light therapy, and skincare retail
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Premium Brand Positioning: Modern studios and consistent customer experience
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Strong Marketing Engine: National campaigns combined with local store marketing
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Scalable Operations: Ideal for single-unit owners and multi-unit operators
Background
Established Year: 1990
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Founders: Founded by experienced entrepreneurs in the indoor tanning industry
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Industry Category: Beauty, Wellness & Personal Care Franchises
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Franchise Active Units: 500+ locations across the United States
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Ownership & Brand Journey:
Palm Beach Tan began with a simple mission—delivering a premium tanning experience in a clean, professional, and welcoming environment. Over the years, the brand expanded aggressively through franchising, refining its studio design, equipment standards, and customer service protocols.As consumer preferences evolved, Palm Beach Tan strategically expanded into sunless tanning and wellness services such as red light therapy. This forward-thinking approach helped the brand remain relevant and competitive while increasing average ticket size and member lifetime value.
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Market Presence in the USA:
Palm Beach Tan operates in both urban and suburban markets across multiple states, with strong penetration in high-traffic retail corridors, lifestyle centers, and fitness-adjacent locations.
Support Training
Palm Beach Tan offers a comprehensive, end-to-end support system designed to help franchisees launch confidently and scale efficiently.
Pre-Launch Support
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Site selection and lease negotiation guidance
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Studio layout, design standards, and equipment specifications
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Vendor relationships and approved suppliers
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Pre-opening marketing and launch campaigns
Training Programs
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Initial franchisee training covering operations, compliance, and brand standards
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Staff recruitment and training systems
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Sales techniques focused on memberships and upgrades
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Equipment operation, safety protocols, and service consistency
Operational Support
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Detailed operations manuals and SOPs
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Ongoing field support and performance coaching
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Technology systems for POS, memberships, and reporting
Marketing & Brand Support
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National advertising and brand campaigns
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Digital marketing assets and social media frameworks
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Local store marketing strategies and promotions
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Loyalty programs and membership retention tools
Ongoing Support
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Continuous education and system updates
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New service rollouts and product launches
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Data-driven insights to improve unit-level profitability
Ideal Candidate
Palm Beach Tan is well-suited for both first-time franchise investors and experienced multi-unit operators.
Ideal candidates typically have:
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A passion for wellness, beauty, or customer-focused retail
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Strong people-management and sales orientation
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Ability to follow structured systems and brand standards
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Financial capability to invest in a premium retail build-out
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Interest in operating or scaling multiple locations over time
Preferred Backgrounds
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Retail, hospitality, fitness, or service-based business experience
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Multi-unit franchise ownership or corporate management
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Semi-absentee or owner-operator models are both viable
Location Preferences
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High-visibility retail areas
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Suburban lifestyle centers and strip malls
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Markets with strong demographics for beauty and wellness services
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $300,000 – $550,000 |
| Minimum Investment Required | ~$300,000 |
| Initial Franchise Fee | ~$45,000 |
| Number of Franchise Units (USA) | 500+ |
| Real Estate & Leasehold Improvements | $120,000 – $200,000 |
| Equipment & Technology | $60,000 – $100,000 |
| Furniture, Fixtures & Signage | $20,000 – $40,000 |
| Initial Marketing & Grand Opening | $15,000 – $25,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fee | ~6% of Gross Sales |
| National Advertising / Brand Fund | ~2% of Gross Sales |
| Local Marketing Spend | Recommended 1–2% of sales |
| Estimated Break-Even Period | 18 – 36 months |
| Primary Revenue Streams | Memberships, UV tanning, spray tanning, red light therapy, retail skincare |
| Expansion Potential | High (multi-unit & area development opportunities) |