Established
2017
Franchise Units
18
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
Pedro’s Tacos is a vibrant fast-casual Mexican restaurant brand built around bold flavors, fresh ingredients, and a modern take on street-style tacos. Known for its crave-worthy menu, energetic brand personality, and approachable price point, Pedro’s Tacos has carved out a strong niche in the highly competitive U.S. fast-casual dining segment.
The concept blends authenticity with efficiency—offering handcrafted tacos, burritos, quesadillas, bowls, and signature salsas in a streamlined operating model designed for today’s on-the-go consumer. With growing demand for fresh, customizable, and affordable Mexican food across the United States, Pedro’s Tacos is well-positioned as a scalable franchise opportunity in both urban and suburban markets.
For entrepreneurs seeking a food franchise with strong consumer appeal, simple operations, and a brand that resonates with younger, value-driven diners, Pedro’s Tacos presents a compelling investment proposition.
Why Invest in This Franchise?
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High-Demand Cuisine – Mexican food remains one of the most popular and fastest-growing food categories in the U.S.
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Fast-Casual Advantage – Lower labor complexity than full-service restaurants, with higher ticket potential than QSRs.
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Streamlined Menu – Focused offerings reduce food waste, simplify training, and improve margins.
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Strong Brand Personality – Fun, energetic branding that appeals to millennials, Gen Z, and families alike.
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Scalable Model – Designed for multi-unit growth with efficient footprints and adaptable formats.
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Multiple Revenue Streams – Dine-in, takeout, delivery platforms, catering, and digital ordering.
Background
Established Year: 2017
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Founders: Pedro Alvarez & Team
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Industry Category: Fast-Casual Mexican Restaurant / QSR
Pedro’s Tacos was founded with a simple mission: deliver bold, authentic Mexican flavors without the wait or complexity of traditional restaurants. What began as a single neighborhood concept quickly gained traction for its fresh ingredients, generous portions, and approachable pricing.
The brand’s journey has been driven by consistency, operational discipline, and a strong focus on guest experience. As consumer demand shifted toward fast-casual dining and delivery-friendly menus, Pedro’s Tacos adapted quickly—building systems that support franchise scalability while preserving food quality and brand identity.
Today, Pedro’s Tacos continues to expand across the United States, targeting high-traffic retail corridors, mixed-use developments, and growing suburban communities.
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Franchise Active Units: 18+ locations
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Ownership Structure: Privately held, franchise-led expansion
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Market Presence: Primarily U.S.-based with active franchise development
Support Training
Pedro’s Tacos offers a comprehensive franchise support system designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection and lease review guidance
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Store layout, kitchen design, and equipment specifications
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Vendor sourcing and supply chain onboarding
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Assistance with permits and local compliance
Training Program
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Hands-on training at a certified training location
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Kitchen operations, food preparation, and quality control
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POS systems, inventory management, and labor scheduling
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Customer service standards and brand culture immersion
Marketing & Brand Support
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Grand opening marketing strategy and launch campaigns
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Digital marketing templates and local store promotions
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Social media guidance and brand-approved creatives
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Ongoing promotional calendars and limited-time offers
Ongoing Support
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Dedicated franchise business consultant
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Performance benchmarking and operational reviews
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Menu innovation and seasonal product updates
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Continuous training resources and operational playbooks
Ideal Candidate
Pedro’s Tacos is best suited for motivated owner-operators or multi-unit investors who value structure, brand consistency, and community engagement.
Ideal candidates typically have:
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A passion for food, hospitality, and customer experience
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Prior experience in QSR, fast-casual, or retail operations (preferred but not required)
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Strong people-management and leadership skills
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The financial capability to meet investment requirements
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Interest in developing single or multiple units within a defined territory
Location Preferences:
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High-traffic retail zones
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College towns and urban neighborhoods
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Growing suburban markets with strong family demographics
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment Required | $250,000 |
| Franchise Fee | $30,000 |
| Initial Franchise Units | Single-unit & multi-unit options |
| Build-Out / Infrastructure Cost | $120,000 – $200,000 |
| Equipment & Fixtures | $60,000 – $90,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Opening Inventory & Supplies | $8,000 – $15,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | 6% of Gross Sales |
| National / Brand Marketing Fee | 2% of Gross Sales |
| Expected ROI | 20% – 30% annually |
| Estimated Break-Even Period | 18 – 24 months |
| Average Annual Revenue Potential | $750,000 – $1.2M |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |
