Established
2011
Franchise Units
15
Minimum Investment
$150,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
Performance360 is a next-generation sports performance and functional fitness franchise designed for today’s results-driven health and wellness market. Built at the intersection of athletic training, strength conditioning, injury prevention, and lifestyle fitness, Performance360 delivers measurable outcomes for youth athletes, collegiate competitors, professionals, and everyday adults who want to train with purpose.
Unlike traditional gyms that rely on crowded floors and generic memberships, Performance360 operates as a performance-focused training facility. Programs are structured, coach-led, and assessment-based, allowing members to see real progress in speed, strength, mobility, and overall physical performance. This positioning has helped the brand build strong credibility with athletes, parents, sports organizations, and performance-minded adults across the United States.
For franchise owners, Performance360 offers a scalable, service-based business model with multiple revenue streams, strong client retention, and growing demand fueled by youth sports participation, athletic specialization, and increased awareness of functional training. With modern branding, science-backed programming, and a community-driven culture, Performance360 is well positioned in the premium sports performance and boutique fitness segment.
Why Invest in This Franchise?
-
High-demand industry supported by growth in youth sports and functional fitness
-
Results-based training model that drives long-term member retention
-
Multiple revenue streams beyond basic gym memberships
-
Strong community engagement with schools, teams, and families
-
Premium brand positioning with professional coaching standards
-
Scalable systems suitable for single or multi-unit ownership
Background
Established Year: Founded 2011
Founders: Created by experienced sports performance professionals with backgrounds in athletic training and strength conditioning
Industry Category: Sports Performance Training, Functional Fitness, Youth & Athletic Development
Franchise Active Units: 15+
Brand Journey & Company History:
Performance360 began as a specialized training facility focused on helping athletes improve performance while reducing injury risk. Early success with youth and competitive athletes led to expanded programming for adults seeking structured, coach-led fitness solutions. The proven model was later franchised to meet growing national demand while maintaining consistent training standards and brand integrity.
Ownership Structure: Privately owned franchisor providing centralized brand leadership, programming, and operational systems
U.S. Market Presence: Targeting suburban and urban markets with strong sports participation, active populations, and demand for premium fitness services
Support Training
Performance360 delivers end-to-end franchise support to ensure confident launches and sustainable growth.
Pre-Launch Support
-
Territory evaluation and site selection guidance
-
Facility design standards and equipment planning
-
Vendor coordination and build-out support
-
Pre-opening marketing and launch preparation
Training & Education
-
Initial onboarding covering programming, assessments, and coaching systems
-
Business operations training including staffing, scheduling, and performance metrics
-
Sales and consultation training for membership growth
-
Ongoing education to align with evolving training methodologies
Operational Support
-
Standard operating procedures and operational playbooks
-
Performance tracking and reporting tools
-
Quality control and coaching audits
-
Continuous updates to training programs and specialty offerings
Marketing & Growth Support
-
Brand-approved marketing materials and campaigns
-
Digital marketing strategies for local lead generation
-
Community outreach playbooks for schools and sports clubs
-
Referral and retention systems to support organic growth
Ideal Candidate
The ideal Performance360 franchisee is motivated, community-oriented, and committed to delivering high-quality training experiences.
-
Entrepreneurs, fitness professionals, former athletes, or coaches
-
Strong leadership and people-management skills
-
Passion for performance training, wellness, and results
-
Financial capability to support startup and early operations
-
Interest in operating in youth-focused and active adult markets
-
Suitable for hands-on owner-operators or semi-absentee investors with a manager in place
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Investment Required | ~$150,000 |
| Franchise Fee | $40,000 – $60,000 |
| Infrastructure & Build-Out Cost | $70,000 – $180,000 |
| Equipment & Technology | $40,000 – $90,000 |
| Initial Marketing / Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 months) | $20,000 – $50,000 |
| Royalty Fee | 6% – 8% of gross revenue |
| Marketing / Ad Fund Fee | 1% – 3% (local & brand marketing) |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI | Strong potential once stabilized |
| Primary Revenue Streams | Memberships, small-group training, youth programs, team contracts, camps, private training |
