Established
2008
Franchise Units
9
Minimum Investment
$210,850
Franchise Fee
$60,500
Total Investment Range
$455,500
Home Based
No
Description
DEFINE Body & Mind is a premium boutique fitness franchise that offers a holistic approach to wellness, blending elements of barre, cycling, strength training, yoga, and aerial yoga. Founded by Henry Richardson in Houston, Texas, DEFINE has established a reputation for its innovative fitness programs and commitment to fostering a balanced mind-body connection. The brand's unique concept has resonated with health-conscious individuals seeking a comprehensive fitness experience that nurtures both physical strength and mental well-being.
With a focus on community, personalized attention, and a diverse range of classes, DEFINE Body & Mind has positioned itself as a leader in the boutique fitness industry. The franchise's commitment to quality and innovation has led to a growing presence across the United States, attracting entrepreneurs interested in joining a brand that prioritizes holistic health and sustainable business practices.
Why Invest in this Franchise?
Investing in a DEFINE Body & Mind franchise offers several compelling advantages:
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Proven Business Model: DEFINE's established brand and operational systems provide a solid foundation for franchisees.
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Diverse Revenue Streams: Multiple class offerings and membership options create varied income channels.
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Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure success.
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Growing Market Demand: The increasing emphasis on holistic health and wellness drives consumer interest in boutique fitness studios.
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Community Impact: Franchisees have the opportunity to positively influence their local communities by promoting health and well-being.
Background
Established Year: 2008
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Founder: Henry Richardson
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Franchise Units: Approximately 9 locations across the United States
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Ownership: Privately held
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Market Presence: Primarily in Texas, with expansion into other states
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Industry Category: Health & Fitness
DEFINE Body & Mind began as a single studio in Houston and has since expanded through franchising, maintaining a commitment to quality and community engagement. The brand's growth reflects the increasing consumer preference for specialized fitness experiences that address both physical and mental health.
Support Training
DEFINE Body & Mind offers a comprehensive, structured support system to help franchisees launch and run a successful fitness studio. The program covers pre-launch, operational, marketing, academic, and ongoing support in detail:
1. Pre-Launch Support
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Site Selection & Lease Negotiation: Assistance in choosing the best location based on demographics, foot traffic, and competition. Guidance in lease agreements and rental terms.
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Studio Design & Build-Out: Recommendations for studio layout, interior design, and functional equipment placement to maximize member experience and operational efficiency.
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Vendor & Supplier Guidance: Access to preferred vendors for fitness equipment, furniture, and other operational needs.
2. Initial Training
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Operational Training: Covers studio management, staffing, scheduling, and day-to-day operations to ensure smooth business functioning.
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Fitness & Class Instruction Training: Hands-on training for instructors to maintain class quality and brand consistency.
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Customer Service Excellence: Training in client engagement, retention strategies, and creating a welcoming community atmosphere.
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Business & Financial Management: Guidance on budgeting, revenue tracking, and key performance metrics.
3. Marketing & Branding Support
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Pre-Opening Marketing: Assistance with local launch campaigns, social media promotions, and community engagement events to generate buzz.
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Ongoing Marketing Guidance: Access to marketing templates, digital advertising strategies, email campaigns, and social media content.
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Branding Consistency: Ensures the studio reflects the DEFINE Body & Mind brand identity in every aspect, from signage to customer experience.
4. Academic & Certification Support
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Instructor Certification: Support in certifying trainers in proprietary programs and techniques.
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Continuing Education: Workshops, webinars, and courses to keep staff updated on industry trends and new fitness methodologies.
5. Ongoing Operational Support
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Franchisee Advisory: Regular check-ins, performance assessments, and problem-solving assistance.
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Operational Updates: Guidance on new systems, processes, and software tools for smooth operations.
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Community Building Support: Assistance in organizing local events, collaborations, and wellness initiatives to grow the studio’s presence.
Ideal Candidate
DEFINE Body & Mind seeks franchise partners who are passionate, driven, and aligned with the brand’s holistic wellness mission. The ideal franchisee embodies the following qualities:
1. Passion for Health & Wellness
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A genuine interest in fitness, mindfulness, and holistic well-being.
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Committed to helping clients achieve their physical and mental wellness goals.
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Enthusiastic about fostering a community-focused, supportive environment in the studio.
2. Business Acumen
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Previous experience in management, entrepreneurship, or running a business is highly valued.
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Comfortable with financial planning, budgeting, and revenue management.
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Capable of implementing operational systems and maintaining quality standards.
3. Community-Oriented
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Motivated to build relationships within the local community, partnering with businesses, schools, and wellness organizations.
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Committed to hosting events and programs that enhance brand visibility and promote a healthy lifestyle.
4. Financial Capability
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Able to meet the initial investment requirements and sustain operations during the early stages of the business.
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Prepared to allocate funds for marketing, staff, and operational expenses to ensure long-term success.
5. Adaptability & Growth Mindset
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Willing to embrace the brand’s culture and adapt to industry trends.
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Open to continuous learning and professional development, including staff training and attending brand workshops.
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Motivated to scale the business or explore additional revenue streams such as memberships, retail, or workshops.
6. Location Preference
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Ideally situated in urban or high-traffic suburban areas with a clientele interested in boutique fitness experiences.
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Able to commit to a location that supports consistent membership growth.
Financial Detail
| Category | Details / Range |
|---|---|
| Total Investment Required | $210,850 – $455,500 |
| Franchise Fee | $60,500 – $64,000 |
| Infrastructure Costs | Leasehold improvements, studio design, equipment, furniture, décor |
| Marketing Budget | Allocated for pre-opening and ongoing marketing campaigns, both local and digital |
| Working Capital | Funds to cover operational expenses during initial months |
| Royalty Fees | Information available upon request (typically % of revenue) |
| Expected ROI | Varies based on location, membership uptake, and operational efficiency |
| Break-even Time | Typically 12 – 24 months |
| Revenue Streams | Memberships, class packages, retail product sales, workshops, special programs |
| Franchise Units | Approximately 9 locations across the USA |
Notes for Potential Investors:
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ROI and break-even time depend on studio location, management, and marketing execution.
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Working capital ensures the studio can operate smoothly during its initial growth phase.
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Multiple revenue streams provide financial resilience and growth opportunities.