2008
9
$210,850
$60,500
$455,500
No
DEFINE Body & Mind is a premium boutique fitness franchise that offers a holistic approach to wellness, blending elements of barre, cycling, strength training, yoga, and aerial yoga. Founded by Henry Richardson in Houston, Texas, DEFINE has established a reputation for its innovative fitness programs and commitment to fostering a balanced mind-body connection. The brand's unique concept has resonated with health-conscious individuals seeking a comprehensive fitness experience that nurtures both physical strength and mental well-being.
With a focus on community, personalized attention, and a diverse range of classes, DEFINE Body & Mind has positioned itself as a leader in the boutique fitness industry. The franchise's commitment to quality and innovation has led to a growing presence across the United States, attracting entrepreneurs interested in joining a brand that prioritizes holistic health and sustainable business practices.
Investing in a DEFINE Body & Mind franchise offers several compelling advantages:
Proven Business Model: DEFINE's established brand and operational systems provide a solid foundation for franchisees.
Diverse Revenue Streams: Multiple class offerings and membership options create varied income channels.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure success.
Growing Market Demand: The increasing emphasis on holistic health and wellness drives consumer interest in boutique fitness studios.
Community Impact: Franchisees have the opportunity to positively influence their local communities by promoting health and well-being.
Established Year: 2008
Founder: Henry Richardson
Franchise Units: Approximately 9 locations across the United States
Ownership: Privately held
Market Presence: Primarily in Texas, with expansion into other states
Industry Category: Health & Fitness
DEFINE Body & Mind began as a single studio in Houston and has since expanded through franchising, maintaining a commitment to quality and community engagement. The brand's growth reflects the increasing consumer preference for specialized fitness experiences that address both physical and mental health.
DEFINE Body & Mind offers a comprehensive, structured support system to help franchisees launch and run a successful fitness studio. The program covers pre-launch, operational, marketing, academic, and ongoing support in detail:
Site Selection & Lease Negotiation: Assistance in choosing the best location based on demographics, foot traffic, and competition. Guidance in lease agreements and rental terms.
Studio Design & Build-Out: Recommendations for studio layout, interior design, and functional equipment placement to maximize member experience and operational efficiency.
Vendor & Supplier Guidance: Access to preferred vendors for fitness equipment, furniture, and other operational needs.
Operational Training: Covers studio management, staffing, scheduling, and day-to-day operations to ensure smooth business functioning.
Fitness & Class Instruction Training: Hands-on training for instructors to maintain class quality and brand consistency.
Customer Service Excellence: Training in client engagement, retention strategies, and creating a welcoming community atmosphere.
Business & Financial Management: Guidance on budgeting, revenue tracking, and key performance metrics.
Pre-Opening Marketing: Assistance with local launch campaigns, social media promotions, and community engagement events to generate buzz.
Ongoing Marketing Guidance: Access to marketing templates, digital advertising strategies, email campaigns, and social media content.
Branding Consistency: Ensures the studio reflects the DEFINE Body & Mind brand identity in every aspect, from signage to customer experience.
Instructor Certification: Support in certifying trainers in proprietary programs and techniques.
Continuing Education: Workshops, webinars, and courses to keep staff updated on industry trends and new fitness methodologies.
Franchisee Advisory: Regular check-ins, performance assessments, and problem-solving assistance.
Operational Updates: Guidance on new systems, processes, and software tools for smooth operations.
Community Building Support: Assistance in organizing local events, collaborations, and wellness initiatives to grow the studio’s presence.
DEFINE Body & Mind seeks franchise partners who are passionate, driven, and aligned with the brand’s holistic wellness mission. The ideal franchisee embodies the following qualities:
A genuine interest in fitness, mindfulness, and holistic well-being.
Committed to helping clients achieve their physical and mental wellness goals.
Enthusiastic about fostering a community-focused, supportive environment in the studio.
Previous experience in management, entrepreneurship, or running a business is highly valued.
Comfortable with financial planning, budgeting, and revenue management.
Capable of implementing operational systems and maintaining quality standards.
Motivated to build relationships within the local community, partnering with businesses, schools, and wellness organizations.
Committed to hosting events and programs that enhance brand visibility and promote a healthy lifestyle.
Able to meet the initial investment requirements and sustain operations during the early stages of the business.
Prepared to allocate funds for marketing, staff, and operational expenses to ensure long-term success.
Willing to embrace the brand’s culture and adapt to industry trends.
Open to continuous learning and professional development, including staff training and attending brand workshops.
Motivated to scale the business or explore additional revenue streams such as memberships, retail, or workshops.
Ideally situated in urban or high-traffic suburban areas with a clientele interested in boutique fitness experiences.
Able to commit to a location that supports consistent membership growth.
| Category | Details / Range |
|---|---|
| Total Investment Required | $210,850 – $455,500 |
| Franchise Fee | $60,500 – $64,000 |
| Infrastructure Costs | Leasehold improvements, studio design, equipment, furniture, décor |
| Marketing Budget | Allocated for pre-opening and ongoing marketing campaigns, both local and digital |
| Working Capital | Funds to cover operational expenses during initial months |
| Royalty Fees | Information available upon request (typically % of revenue) |
| Expected ROI | Varies based on location, membership uptake, and operational efficiency |
| Break-even Time | Typically 12 – 24 months |
| Revenue Streams | Memberships, class packages, retail product sales, workshops, special programs |
| Franchise Units | Approximately 9 locations across the USA |
Notes for Potential Investors:
ROI and break-even time depend on studio location, management, and marketing execution.
Working capital ensures the studio can operate smoothly during its initial growth phase.
Multiple revenue streams provide financial resilience and growth opportunities.
