1989
1000
₹ 50,00,000
₹ 2,00,000
₹ 60,00,000
No
Peter England, one of India's most trusted menswear brands, offers a premium franchise opportunity in the apparel sector. Known for its stylish and affordable fashion collections, Peter England is a part of Aditya Birla Fashion and Retail Ltd. (ABFRL) and caters to a wide demographic across India. Partnering with Peter England gives entrepreneurs access to a powerful brand, robust retail support, and the backing of a legacy retail group.
🧥 Established Legacy
Founded in 1889 and launched in India in 1997, Peter England has built a reputation for offering stylish, high-quality menswear at affordable prices.
📈 Proven Business Model
With 1000+ stores across India, Peter England operates on a tried-and-tested retail format that ensures franchisee success in both urban and semi-urban markets.
👔 Diverse Product Line
The brand offers formal wear, casual wear, ethnic styles, and accessories—catering to men from all walks of life and all occasions.
🛍️ Strong Brand Value
As part of the prestigious Aditya Birla Group, Peter England benefits from powerful marketing, supply chain excellence, and nationwide recognition.
🤝 Comprehensive Franchise Support
Franchisees receive end-to-end assistance including store setup, inventory management, staff training, and promotional support.
Peter England was originally established to provide quality clothing to British soldiers. It entered the Indian market under the umbrella of Aditya Birla Fashion and Retail Ltd. (ABFRL)—a part of the USD 60+ billion Aditya Birla Group.
Today, Peter England is a market leader in the men’s fashion retail industry, known for its affordable pricing, quality fabrics, and stylish collections. With over 1,000 stores across 500+ Indian towns and cities, the brand commands a powerful presence across metros, tier 2, and tier 3 cities.
Parent Company: Aditya Birla Fashion and Retail Ltd.
Industry: Fashion Retail (Menswear)
Brand Established: 1889 (Global), 1997 (India)
Franchise Model Started: Early 2000s
Headquarters: Mumbai, Maharashtra, India
🛠️ Franchise Onboarding: Step-by-step guidance from the ABFRL team.
🏪 Store Setup: Assistance with location selection, interior design, and store layout.
📢 Marketing Support: National and local advertising campaigns, social media promotion, and seasonal offers.
👨💼 Staff Hiring & Training: Recruitment support and employee training in sales, customer service, and operations.
📊 Tech & POS Support: Advanced billing systems, inventory control, and data analytics tools for efficient management.
📦 Inventory Management: Streamlined supply chain with regular stock replenishment and merchandise planning.
Peter England seeks partners who:
Are passionate about fashion retail
Have prior experience in retail management (preferred)
Own or can lease a property in a high footfall area (min. 1000–1500 sq.ft.)
Are financially stable and committed to brand standards
Possess strong customer service and team management skills
Entrepreneurs seeking a reliable retail business
First-time investors in fashion franchising
Business owners looking to expand with a premium brand
| Particulars | Amount (INR) |
|---|---|
| Total Investment Range | ₹50 Lakhs – ₹70 Lakhs |
| Franchise Fee | ₹2 Lakhs – ₹5 Lakhs (approx.) |
| Minimum Investment | ₹50 Lakhs |
| Royalty / Revenue Share | Varies (Generally 30:70 model) |
| Franchise Units (India) | 1000+ stores (Company + Franchise) |
