Established
2010
Franchise Units
500
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
Go Colors is one of India’s leading brands in women's bottom-wear apparel. Known for its wide range of leggings, palazzos, pants, and churidars, Go Colors offers vibrant and comfortable fashion for women of all ages. The brand’s strong identity and widespread consumer demand make it a highly promising retail franchise opportunity for fashion-focused entrepreneurs.
Why Invest in a Go Colors Franchise?
✅ Proven Business Model – Go Colors operates over 600+ retail outlets across India, showcasing a successful and scalable retail format.
✅ High Demand Category – Bottom wear is an essential segment in every woman’s wardrobe, ensuring consistent footfall and sales throughout the year.
✅ Strong Brand Recognition – With strong marketing and presence in major shopping destinations, Go Colors enjoys high brand recall and trust.
✅ Low Inventory Risk – The brand provides centralized inventory and replenishment support, making operations easier for franchisees.
✅ Attractive ROI – With an affordable investment range and a rapid break-even potential, Go Colors franchises offer attractive returns.
Background
Go Colors is a flagship brand of Go Fashion (India) Ltd., founded in 2010 with a sharp focus on women's bottom wear—a highly underpenetrated and niche category at the time. Spearheaded by Gautam Saraogi, the brand was launched to bring organized retail into a category dominated by unbranded and inconsistent products.
Go Colors offers a vibrant and diverse collection including leggings, jeggings, palazzos, pants, trousers, skirts, harem pants, culottes, and churidars. With a presence in 600+ exclusive brand outlets (EBOs) and availability across large format stores (LFS) like Shoppers Stop, Reliance Trends, and Central, Go Colors has become a trusted name in Indian fashion retail.
The company went public in 2021, solidifying its reputation as a leading women’s bottom wear retailer in India.
Support Training
Go Colors offers end-to-end support to ensure your franchise outlet runs smoothly and successfully:
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✅ Franchise Onboarding Assistance
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✅ Store Design & Setup Support
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✅ Visual Merchandising Guidelines
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✅ Initial & Ongoing Staff Training
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✅ POS & Inventory Management Systems
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✅ Marketing & Branding Collateral
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✅ Launch Promotions & Advertising Support
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✅ Supply Chain & Logistics Support
Ideal Candidate
The ideal Go Colors franchise partner should have:
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Experience in retail or fashion (preferred but not mandatory)
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Investment capability and financial stability
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Interest in women’s apparel and consumer behavior
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Strong business acumen and willingness to follow brand guidelines
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Retail space in a high footfall location (mall, high street, or commercial complex)
Financial Detail
| Particulars | Details |
|---|---|
| Established Year | 2011 |
| Franchise Type | Exclusive Brand Outlet (EBO) |
| Industry | Women’s Apparel – Bottom Wear |
| Franchise Fee | ₹5 – ₹7 Lakhs (approx.) |
| Setup Cost | ₹25 – ₹30 Lakhs (includes interiors, stock) |
| Total Investment Range | ₹30 – ₹35 Lakhs |
| Minimum Investment | ₹30 Lakhs |
| Franchise Units (India) | 500+ EBOs |
| Franchise Term | Typically 5 Years (Renewable) |
| Area Required | 300 – 500 sq. ft. |
| ROI Period | 18 – 24 Months |