Established
2005
Franchise Units
6
Minimum Investment
$350,000
Franchise Fee
$45,000
Total Investment Range
$650,000
Home Based
No
Description
Physique 57 is a globally recognized premium barre fitness brand known for delivering transformative results through high-energy, low-impact workouts. Built on a signature method that combines ballet-inspired barre movements, strength training, interval cardio, and personalized coaching, the brand has positioned itself as a leader in the boutique fitness and wellness industry in the United States.
The concept attracts a loyal, upscale clientele seeking sculpted strength, improved posture, flexibility, and sustainable fitness results without high-impact strain. With beautifully designed studios, expertly trained instructors, and a strong lifestyle brand identity, Physique 57 stands apart from generic fitness concepts. It operates at the intersection of wellness, luxury, and performance—an area that continues to experience strong consumer demand across major U.S. metropolitan markets.
For investors, Physique 57 represents a compelling opportunity to own and operate a boutique fitness franchise with proven brand equity, repeat membership revenue, and strong community engagement. The model is particularly well suited to urban and affluent suburban markets where consumers actively seek personalized, experience-driven fitness solutions.
Why Invest in This Franchise?
Investing in Physique 57 offers access to a refined boutique fitness model with long-term growth potential in the expanding wellness economy.
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Proven boutique fitness concept with a recognizable barre method
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Premium brand positioning that supports higher membership pricing
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Strong recurring revenue through memberships and class packages
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Low equipment intensity compared to traditional gyms
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Scalable opportunity for multi-unit ownership
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Continued growth in demand for boutique fitness and women-focused wellness experiences
Background
Physique 57 was established in 2005 in New York City, emerging at a time when boutique fitness concepts were just beginning to gain traction in the United States. The brand was founded by Tanya Becker and Julie Tupler, both of whom brought extensive experience in dance, movement training, and body conditioning. Their shared vision was to create a workout that delivered visible, fast results while remaining low-impact, safe, and accessible to a wide range of fitness levels.
The Physique 57 method was developed as a proprietary barre-based system combining ballet-inspired movements, strength training, interval cardio, and intensive core work. This approach quickly distinguished the brand from traditional gyms and early barre competitors. The workouts became known for their intensity, personalization, and ability to produce measurable toning and posture improvements in a relatively short period of time.
Following the success of its flagship studios, the company expanded through a carefully managed franchise model. Growth was intentionally selective, allowing Physique 57 to maintain high standards in instructor certification, studio aesthetics, and customer experience. Today, the brand operates approximately 6+ active studios across the United States, consisting of a mix of corporate-owned and franchised locations.
Support Training
Physique 57 provides comprehensive support to ensure franchisees are equipped for long-term success.
Pre-Launch Support
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Site selection and demographic guidance
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Studio layout planning and design standards
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Assistance with lease review and space planning
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Pre-opening marketing strategy and launch coordination
Training & Education
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In-depth instructor certification programs
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Owner and studio manager operational training
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Instruction on class programming, safety protocols, and client engagement
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Continuing education to maintain consistency and innovation
Operational Support
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Established operating systems and studio playbooks
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Staffing, scheduling, and performance management guidance
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Member retention strategies and community-building best practices
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Business performance tracking and benchmarking
Marketing & Brand Support
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National brand positioning and creative assets
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Local marketing templates and promotional calendars
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Social media strategy guidance
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Seasonal campaigns, challenges, and brand initiatives
Ongoing Support
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Dedicated franchise support team
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Continuous workout and method updates
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Peer network access with other franchise owners
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Regular performance reviews and optimization support
Ideal Candidate
Physique 57 is well suited for entrepreneurs and investors who value premium branding, customer experience, and community-focused businesses.
Ideal franchisees may include:
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Wellness-focused entrepreneurs or fitness enthusiasts
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Multi-unit franchise operators seeking a lifestyle brand
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Professionals transitioning from corporate careers into ownership
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Investors with strong leadership and customer service skills
Key characteristics:
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Genuine passion for health, fitness, and wellness
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Ability to recruit, train, and manage high-performing teams
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Financial capacity to support initial investment and early-stage operations
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Interest in urban or affluent suburban territories with strong boutique fitness demand
Financial Detail
| Financial Component | Estimated Details (USD) |
|---|---|
| Total Investment Required | $350,000 – $650,000 |
| Minimum Liquid Capital | ~$200,000 |
| Franchise Fee | ~$45,000 |
| Franchise Units | Single-unit & multi-unit development options |
| Studio Size (Approx.) | 1,800 – 2,500 sq. ft. |
| Leasehold / Build-Out Cost | $180,000 – $300,000 |
| Equipment & Fixtures | $20,000 – $40,000 |
| Technology & Software | $5,000 – $10,000 |
| Initial Marketing & Launch Budget | $15,000 – $25,000 |
| Pre-Opening & Training Costs | $10,000 – $20,000 |
| Working Capital (3–6 months) | $50,000 – $75,000 |
| Royalty Fee | ~6% of gross revenue |
| Brand / Marketing Fund | ~2% of gross revenue |
| Primary Revenue Streams | Memberships, class packs, private sessions, retail merchandise, digital offerings |
| Estimated ROI | 18% – 30% (location & execution dependent) |
| Estimated Break-Even Period | 18 – 30 months |
