Established
2018
Franchise Units
1
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$450,000
Home Based
No
Description
The Pitabilities franchise represents a modern, fast-casual Mediterranean dining concept built around fresh pita wraps, bold flavors, and customizable, health-forward meals. Designed for today’s increasingly wellness-conscious consumer, Pitabilities blends authentic Mediterranean and Middle Eastern recipes with American fast-casual convenience—creating a brand that resonates across demographics, from busy professionals to families and students.
At its core, Pitabilities focuses on simplicity done right. Guests choose from flame-grilled proteins, fresh vegetables, house-made sauces, and warm pita bread, resulting in meals that are quick, satisfying, and perceived as both indulgent and nutritious. This balance positions the brand strongly within the growing “better-for-you” fast-casual segment, one of the most resilient categories in U.S. foodservice.
From a franchise perspective, Pitabilities is intentionally designed to be operationally efficient. The menu is streamlined, ingredient overlap is high, and kitchen workflows are optimized to support strong throughput with limited labor. Combined with approachable price points and broad consumer appeal, the brand offers franchisees a scalable restaurant model with strong unit-level economics and expansion potential across urban, suburban, and secondary U.S. markets
Why Invest in the Pitabilities Franchise?
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Fast-Growing Mediterranean Segment – Mediterranean and pita-based dining continues to outperform traditional fast food due to its healthy perception and flavor diversity.
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Simple, Efficient Operations – A focused menu and standardized prep reduce waste, labor complexity, and training time.
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Broad Customer Appeal – Customizable meals cater to vegetarian, vegan, halal-friendly, and protein-focused consumers.
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Lower Build-Out Compared to Full-Service – Compact footprints and counter-service formats help control startup costs.
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Scalable Unit Model – Ideal for single-unit owners and multi-unit operators seeking regional growth.
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Strong Takeout & Delivery Fit – The menu travels well, supporting off-premise sales and third-party delivery channels.
Background
- Established Year: 2018
- Industry Category: Fast-Casual Mediterranean / Pita Restaurant
- Founders: Entrepreneur-led founding team with foodservice and operations experience
- Ownership: Privately held
- Franchise Active Units: 1
Pitabilities was founded in 2018 with a mission to make high-quality Mediterranean food accessible, affordable, and fast. The brand began as a single location focused on fresh ingredients, generous portions, and consistent execution. As customer demand grew, Pitabilities refined its operating systems, recipes, and branding to support franchising.
Today, Pitabilities has expanded beyond its original market, with multiple active franchise locations operating across the United States and additional territories under development. The brand continues to build recognition in the competitive fast-casual space by emphasizing authenticity, cleanliness, speed of service, and customer loyalty.
Support Training
Pitabilities offers franchisees a structured, hands-on support system designed to reduce risk and accelerate time to profitability.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review coordination and footprint optimization
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Restaurant layout, kitchen design, and equipment specifications
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Vendor sourcing and supply-chain onboarding
Training Program
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Comprehensive initial training covering operations, food prep, safety, and brand standards
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In-store, hands-on training for owners and key managers
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POS systems, inventory control, and labor management training
Marketing & Brand Support
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Grand-opening marketing strategy and launch campaigns
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Local store marketing playbooks and digital promotion guidance
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Social media, menu boards, and in-store branding support
Ongoing Operational Support
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Dedicated franchise support team
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Ongoing menu innovation and seasonal offerings
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Performance reviews, coaching, and best-practice sharing
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Continued training updates and operational refinements
Ideal Candidate
Pitabilities is well-suited for hands-on owner-operators as well as experienced multi-unit restaurant investors.
Ideal candidates typically include:
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Entrepreneurs seeking a scalable, food-focused business
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Restaurant or hospitality professionals looking to own their brand
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Multi-unit operators expanding into fast-casual dining
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Investors with strong people-management and execution skills
Key traits:
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Passion for food quality and customer experience
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Ability to manage teams and maintain operational standards
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Willingness to follow a proven system
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Adequate capital and liquidity to support startup and early operations
Preferred Locations:
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Urban and suburban trade areas
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College towns and mixed-use developments
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High-traffic retail corridors and food-centric plazas
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment Required | ~$250,000 |
| Leasehold Improvements / Build-Out | $120,000 – $200,000 |
| Equipment & Fixtures | $60,000 – $90,000 |
| Signage & Branding | $10,000 – $20,000 |
| Initial Marketing / Grand Opening | $10,000 – $20,000 |
| Opening Inventory & Supplies | $8,000 – $15,000 |
| Working Capital (3–6 months) | $30,000 – $50,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive (Fast-Casual Segment) |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering |
