Established
1995
Franchise Units
195
Minimum Investment
$350,000
Franchise Fee
$50,000
Total Investment Range
$600,000
Home Based
No
Description
Planet Beach is a modern wellness and beauty franchise that has successfully redefined the traditional spa model for today’s health-conscious consumer. Built around advanced, technology-driven services and a membership-based business structure, the brand delivers a streamlined, upscale spa experience that emphasizes consistency, efficiency, and recurring revenue.
Unlike conventional day spas that rely heavily on licensed labor and time-intensive services, Planet Beach focuses on automated, equipment-based treatments such as red light therapy, hydrotherapy, skin rejuvenation, and UV and UV-free tanning. This approach allows franchise owners to operate with lower staffing requirements while maintaining a premium customer experience across all locations.
The brand’s clean, contemporary studios and results-oriented services resonate strongly with customers seeking relaxation, aesthetic improvement, and lifestyle wellness in a convenient retail setting. Positioned in the fast-growing U.S. wellness market, Planet Beach appeals to a broad demographic and benefits from rising demand for non-invasive self-care solutions.
Why Invest in This Franchise?
Planet Beach offers investors an opportunity to enter the expanding wellness sector with a proven and scalable franchise system.
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Operates within the high-growth health, beauty, and wellness industry
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Technology-focused services reduce labor dependency
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Membership-based revenue model creates predictable monthly cash flow
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Strong brand identity and standardized operations
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Modern studio design encourages repeat visits and long-term memberships
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Multiple revenue streams beyond single-visit transactions
Background
Planet Beach was established in 1995 with a clear vision to modernize the traditional spa and tanning industry by introducing technology-driven wellness services in a clean, contemporary retail environment. At the time of its launch, the market was dominated by single-service tanning salons and labor-heavy day spas. Planet Beach identified an opportunity to combine multiple wellness and beauty services under one scalable, repeatable studio model.
The brand was founded by entrepreneurs with deep experience in the tanning and retail wellness space, focusing from the beginning on operational efficiency, strong unit economics, and customer membership retention. Rather than positioning itself as a luxury day spa, Planet Beach developed a premium-accessible concept built around automated equipment, standardized service delivery, and a membership-based revenue structure.
Over the years, Planet Beach refined its franchise systems, studio design, and service mix to align with changing consumer preferences. As wellness trends shifted toward non-invasive treatments, self-care, and technology-based solutions, the brand expanded its offerings to include red light therapy, hydrotherapy, skin rejuvenation, and UV-free options, while maintaining strict brand and operational standards.
Today, Planet Beach operates approximately 195+ active franchise units across the United States, with locations in both mature and emerging retail markets. The company has taken a measured growth approach, prioritizing sustainable franchisee performance, consistent customer experience, and long-term brand equity over rapid expansion.
Support Training
Planet Beach provides comprehensive support designed to help franchisees launch, operate, and scale their businesses effectively.
Pre-Launch Support
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Assistance with site selection and market analysis
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Studio design standards and build-out guidance
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Equipment procurement and installation coordination
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Pre-opening marketing and launch planning
Operational & Training Support
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Structured initial training for owners and staff
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Detailed operations manuals and service protocols
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Membership sales systems and customer experience training
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Ongoing operational coaching and performance tracking
Marketing & Growth Support
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Brand-approved marketing strategies and promotions
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Digital marketing guidance and local advertising frameworks
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Membership retention and upselling programs
Ongoing Support
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Dedicated franchise support team
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Continuous system enhancements and service updates
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Peer collaboration and best-practice sharing
Ideal Candidate
Planet Beach is best suited for entrepreneurs and investors who value structured systems and customer-focused brands.
Ideal candidates typically have:
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Business ownership or management experience
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Interest in wellness, beauty, fitness, or lifestyle industries
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Strong sales mindset, particularly around memberships
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Ability to follow established systems and brand standards
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Financial capacity to meet franchise investment requirements
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Preference for high-traffic retail or suburban locations
Previous spa or beauty experience is not required, as full training and ongoing support are provided.
Financial Detail
| Financial Component | Estimated Details (USA) |
|---|---|
| Total Investment Required | $350,000 – $600,000 |
| Minimum Net Worth | Market-dependent |
| Liquid Capital Required | Approx. $150,000 – $200,000 |
| Initial Franchise Fee | ~$50,000 |
| Franchise Units Available | Single-unit and multi-unit |
| Real Estate & Build-Out | $150,000 – $300,000 (leasehold improvements & studio setup) |
| Equipment & Technology | $120,000 – $180,000 |
| Initial Marketing & Launch Budget | $10,000 – $25,000 |
| Working Capital | $40,000 – $70,000 |
| Royalty Fee | Ongoing royalty and system fees apply |
| Marketing / Brand Fund Fee | Ongoing contribution required |
| Expected Break-Even Period | 18 – 30 months (location & execution dependent) |
| Primary Revenue Streams | Membership subscriptions, individual services, retail products, upgrades |
| ROI Potential | Driven by membership growth, retention, and local demand |
Note: Financial figures are estimates for planning purposes and vary by location, studio size, lease terms, and management efficiency.