Established
1995
Franchise Units
90
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$300,000
Home Based
No
Description
Planet Nutrition is a well-recognized name in the sports nutrition and health supplement retail space, built on a simple but powerful concept: delivering trusted nutrition products, expert guidance, and a community-driven retail experience. As consumer demand for fitness, wellness, and preventative health continues to rise across the United States, Planet Nutrition positions itself at the intersection of performance, lifestyle, and everyday health.
Unlike generic vitamin stores, Planet Nutrition focuses on curated product assortments, knowledgeable in-store staff, and a customer experience that educates rather than overwhelms. The brand appeals to a wide audience—fitness enthusiasts, athletes, busy professionals, aging consumers, and wellness-focused families—making it resilient across economic cycles.
For entrepreneurs seeking entry into the booming health and wellness retail sector, Planet Nutrition offers a proven brick-and-mortar model supported by strong brand recognition, established supplier relationships, and a repeat-purchase customer base. The franchise combines retail simplicity with lifestyle relevance, creating an opportunity that balances passion with profitability in the U.S. market.
Why Invest in This Franchise?
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Rapidly Growing Industry
The U.S. nutrition and supplement market continues to expand as consumers prioritize health, fitness, immunity, and longevity. -
Recurring Revenue Model
Supplements, vitamins, and wellness products generate repeat customers and predictable monthly sales. -
Established Brand Equity
Planet Nutrition has built credibility through years of retail experience, product vetting, and customer trust. -
Broad Customer Demographic
Appeals to athletes, gym members, seniors, wellness seekers, and everyday consumers—not a niche-only concept. -
Retail Simplicity
Straightforward store operations compared to food service or complex service franchises. -
Scalable Ownership Options
Suitable for single-unit owners as well as multi-unit operators targeting regional expansion.
Background
Established Year: 1995
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Industry Category: Health, Wellness & Sports Nutrition Retail
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Founders: Founded by experienced retail and nutrition industry entrepreneurs
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Franchise Active Units: Over 90 locations across North America
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Ownership Structure: Privately owned franchised retail system
Planet Nutrition began as a specialty supplement retailer focused on athlete performance and fitness nutrition. Over time, the brand evolved alongside consumer trends, expanding into general wellness, vitamins, weight management, and lifestyle nutrition.
The company’s growth has been driven by disciplined franchising, consistent store design, and a strong emphasis on education-based selling. Planet Nutrition stores are typically located in high-visibility retail plazas, near gyms, residential neighborhoods, and lifestyle centers—locations that support daily foot traffic and impulse purchasing.
Support Training
Planet Nutrition offers comprehensive franchise support designed to help owners launch confidently and scale efficiently.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Lease negotiation support and store layout planning
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Vendor sourcing and inventory setup
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Store design standards and branding guidelines
Training Program
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Initial franchisee training covering nutrition fundamentals, retail operations, and customer engagement
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Product knowledge education to ensure staff credibility and confidence
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POS systems, inventory management, and reporting tools
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Compliance and operational best practices
Marketing & Sales Support
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National and regional marketing strategies
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Promotional calendars and seasonal campaigns
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Digital marketing guidance including local advertising and community outreach
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In-store merchandising and promotional execution
Ongoing Support
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Dedicated franchise support team
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New product rollout training and supplier updates
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Operational audits and performance coaching
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Ongoing education to stay current with industry trends and regulations
Ideal Candidate
The Planet Nutrition franchise is well-suited for individuals who value health, retail excellence, and community engagement.
Best Fit Candidates Include:
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Entrepreneurs with retail, fitness, wellness, or customer-service experience
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Investors seeking a semi-absentee or owner-operator retail model
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Health-conscious individuals passionate about nutrition and lifestyle wellness
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Multi-unit operators looking to diversify into the health retail sector
Key Traits
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Strong interpersonal and sales skills
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Willingness to learn product knowledge and industry trends
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Financial stability to support startup and initial operating capital
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Preference for suburban, urban, or high-traffic retail locations
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $30,000 – $40,000 |
| Total Initial Investment | $150,000 – $300,000 |
| Minimum Liquid Capital | $75,000 – $100,000 |
| Store Build-Out & Equipment | $60,000 – $120,000 |
| Initial Inventory | $35,000 – $60,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $15,000 – $40,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Advertising Fee | 1% – 2% |