Established
1995
Franchise Units
100
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
The Planet Smoothie franchise represents a strong opportunity within the fast-growing health-focused quick service restaurant segment in the United States. Known for its vibrant brand personality, premium smoothie blends, and lifestyle-driven appeal, Planet Smoothie has carved out a recognizable position among consumers seeking convenient, better-for-you beverage options.
The brand blends indulgence and wellness by offering fruit smoothies, protein blends, functional boosts, and limited-time flavors that appeal to a wide demographic—from fitness-focused customers to families, students, and busy professionals. With a smaller footprint compared to traditional restaurants and a streamlined operational model, Planet Smoothie is designed for efficiency, scalability, and repeat customer traffic.
Backed by an experienced franchisor and a proven system, Planet Smoothie continues to attract entrepreneurs looking to enter the food and beverage space with a recognizable brand, strong unit economics, and long-term growth potential across urban, suburban, and non-traditional locations throughout the USA.
Why Invest in This Franchise?
-
Operates in the high-growth smoothie and functional beverage category
-
Recognizable national brand with lifestyle-oriented marketing appeal
-
Simple menu structure and efficient store operations
-
Smaller footprint reduces real estate and build-out costs
-
Multiple revenue drivers including add-ons, boosts, and seasonal promotions
-
Strong appeal across multiple customer segments and dayparts
-
Suitable for single-unit and multi-unit expansion strategies
Background
Established Year:
Planet Smoothie was founded in 1995, with the goal of creating flavorful, premium smoothies that fit into an active and health-conscious lifestyle.
Founders & Brand Journey:
The brand originated as a smoothie-focused concept emphasizing taste, innovation, and brand personality. Over time, Planet Smoothie expanded its menu, modernized store design, and refined its franchising systems to support national growth.
Ownership & Brand Evolution:
Planet Smoothie operates as part of a multi-brand restaurant platform, benefiting from shared operational expertise, supply chain efficiencies, and franchise support infrastructure. This backing has allowed the brand to remain competitive in a crowded beverage marketplace while continuously evolving its menu and marketing strategy.
Franchise Active Units:
Planet Smoothie has 100+ franchise locations operating across the United States, with continued expansion opportunities in both traditional retail and non-traditional venues such as colleges, airports, fitness centers, and mixed-use developments.
Industry Category:
-
Smoothie & Juice Bar Franchise
-
Quick Service Restaurant (QSR)
-
Health & Wellness Food Segment
Market Presence in the USA:
The brand maintains a strong footprint across multiple states, with targeted growth in high-traffic, health-oriented, and lifestyle-driven markets.
Support Training
Planet Smoothie offers a comprehensive franchise support system designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support:
-
Site selection and lease evaluation assistance
-
Store layout, design, and branding guidance
-
Vendor and equipment sourcing support
-
Pre-opening marketing and launch planning
Training Program:
-
Structured initial training covering operations, food prep, POS systems, and customer service
-
Brand standards, product consistency, and quality control education
-
Management and staff training modules
Operational Support:
-
Ongoing field support and performance coaching
-
Operations manuals and system updates
-
Supply chain coordination and approved vendor programs
Marketing & Brand Support:
-
National and regional marketing campaigns
-
Digital marketing assets and promotional calendars
-
Loyalty and customer engagement programs
-
Social media and local store marketing guidance
Ongoing Support:
-
Continuous product innovation and menu updates
-
Technology and systems support
-
Franchisee collaboration and best-practice sharing
Ideal Candidate
Planet Smoothie is well-suited for entrepreneurs and investors seeking a semi-absentee or owner-operator business model within the food and beverage sector.
Ideal Candidates Typically Have:
-
A strong interest in health, wellness, or lifestyle brands
-
Business ownership or management experience (QSR experience helpful but not mandatory)
-
Ability to follow systems and brand standards
-
Customer-service mindset and team leadership skills
-
Financial capability to meet investment requirements
Investment & Location Preferences:
-
Preference for high-traffic retail corridors, shopping centers, fitness-adjacent locations, or non-traditional venues
-
Willingness to scale into multi-unit ownership over time
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $25,000 – $30,000 |
| Total Initial Investment | $150,000 – $350,000 |
| Minimum Liquid Capital | $100,000+ |
| Net Worth Requirement | $250,000+ (recommended) |
| Leasehold Improvements & Build-Out | $60,000 – $150,000 |
| Equipment, Furniture & Fixtures | $50,000 – $100,000 |
| Signage & Branding | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Inventory & Supplies | $5,000 – $10,000 |
| Pre-Opening & Grand Opening Marketing | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $15,000 – $30,000 |
| Ongoing Royalty Fee | ~6% of Gross Sales |
| Marketing / Brand Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Typical Revenue Streams | Smoothies, Add-ons & Boosts, Seasonal Items, Catering |
Note: All figures are approximate and based on typical U.S. franchise disclosures. Actual costs and returns may vary depending on location, size, and operating efficiency.