1988
37
$250,000
$34,500
$500,000
No
WingsUP! is one of North America’s fastest-growing fast-casual chicken wing franchises, specializing in freshly made, high-quality chicken wings, tenders, sandwiches, and sides prepared with bold flavors that customers love. Known for its quick-service dining model, takeout-friendly concept, and focus on premium food quality, WingsUP! has established itself as a go-to brand for chicken lovers.
With a proven track record, expanding footprint, and a strong franchise model, WingsUP! is entering the USA market with an exciting opportunity for entrepreneurs who want to invest in the booming quick-service restaurant (QSR) and chicken wing industry, valued at billions annually.
WingsUP! combines speed, convenience, and flavor innovation to create a winning recipe for franchisees. Whether it’s busy families, sports fans, or office crowds, the brand caters to a wide customer base while ensuring high repeat business through its signature menu, exceptional service, and delivery-friendly model.
Investing in a WingsUP! franchise in the USA offers multiple advantages:
High-Demand Industry – The chicken wing market is rapidly growing, driven by America’s love for wings, sports dining, and quick-service meals.
Proven Concept – Decades of operational experience, streamlined systems, and a strong Canadian foundation provide franchisees with a tested model.
Delivery-First Approach – WingsUP! is designed for modern consumers who prefer online ordering, pickup, and delivery, making it highly adaptable to the current dining trends.
Strong Brand Identity – Eye-catching branding, loyal fan base, and marketing strategies drive customer retention and brand recognition.
Scalable Business Model – Flexible footprint (takeout-focused, dine-in optional) allows franchisees to set up in high-traffic areas with manageable overheads.
Support System – Comprehensive training, marketing, and operational support ensure franchisee success from day one.
WingsUP! has been a household name in Ontario’s food scene for more than three decades. The brand was founded in 1988 by Frank Pennissi, who saw the opportunity to deliver restaurant-quality chicken wings in a quick-service format without sacrificing freshness or flavor. His vision of serving fresh, never frozen wings, hand-cut fries, and bold sauces quickly gained popularity, making WingsUP! one of Ontario’s favorite fast-casual wing restaurants.
The success of its flagship store and growing customer demand led to the launch of franchising in the early 2000s. Since then, WingsUP! has steadily expanded across Ontario and continues to seek opportunities in new Canadian markets. With 38+ franchise units already operating successfully, the brand has proven its ability to thrive in both urban centers and suburban communities.
1988: First WingsUP! restaurant opens in Milton, Ontario, Canada.
1990s: The menu expands with signature sauces, sides, and combo meals that become customer favorites.
2005: The company launches its franchise program, giving entrepreneurs the opportunity to own and operate a WingsUP! location.
2010s: Rapid growth in Ontario, driven by the rising demand for high-quality takeout and delivery services.
Today: WingsUP! operates 38+ units across Canada, with plans for nationwide expansion as Canadians increasingly choose fast-casual dining and comfort food.
WingsUP! is positioned in the Quick Service Restaurant (QSR) and fast-casual dining industry, one of the fastest-growing segments in Canada’s food and beverage market. The Canadian chicken QSR market has seen consistent growth, driven by strong consumer demand for wings, fried chicken, and flavor innovation. WingsUP! leverages this trend with its dine-in, takeout, delivery, and catering services, ensuring multiple revenue streams for franchisees.
As a privately-owned Canadian franchise system, WingsUP! is managed by a leadership team with decades of restaurant industry experience. Its commitment to operational excellence, franchisee support, and customer satisfaction has built a strong reputation and loyal customer base.
WingsUP! provides end-to-end franchisee support to ensure long-term success:
Pre-Launch Support
Site selection assistance and demographic analysis.
Lease negotiation and store layout planning.
Access to trusted suppliers and vendors.
Training Program
Intensive training at corporate headquarters covering food preparation, customer service, inventory management, and staff training.
Hands-on in-store training to master day-to-day operations.
Marketing & Branding Support
National and regional marketing campaigns.
Digital marketing, SEO, social media, and delivery platform integration.
Grand opening marketing to drive customer traffic.
Operational Support
Ongoing guidance from franchise consultants.
Updated operating manuals, best practices, and menu innovation.
Access to technology systems for POS, delivery, and sales tracking.
Continuous Growth Support
Regular business reviews and performance tracking.
Franchise advisory council for shared growth and feedback.
Seasonal promotions and product development.
WingsUP! seeks passionate entrepreneurs and investors who share the brand’s commitment to quality and service excellence. The ideal franchisee should:
Have a background in business or restaurant operations (preferred but not mandatory).
Possess strong management, leadership, and customer service skills.
Demonstrate the financial capacity to invest in and grow a franchise.
Be motivated, hands-on, and dedicated to building a successful long-term business.
Prefer locations in high-traffic urban areas, near universities, business districts, and residential communities where demand for takeout and delivery is high.
Passion for food, hospitality, and delivering memorable dining experiences.
Total Investment Required: USD $400,000 – $480,000
Minimum Investment Required: USD $150,000 – $200,000 (liquid capital)
Franchise Fee: USD $34,500
Infrastructure & Build-Out Costs: USD $200,000 – $300,000 (depending on location size and design)
Marketing Budget: 4% of gross sales
Working Capital: minimum of $150,000 - $250,000 in unencumbered liquid funds.
Royalty Fees: 6% of gross sales
Franchise Units: 38+ and growing steadily
Revenue Streams: Dine-in, takeout, delivery, catering, and online ordering platforms
