2014
200
$120,000
$35,000
$400,000
No
Playa Bowls is a fast-growing superfruit bowl franchise that serves a variety of healthy, delicious options including açaí, pitaya, coconut bowls, smoothies, juices, and more. With a fun beach-themed vibe and a strong emphasis on healthy living, Playa Bowls has become a go-to destination for health-conscious consumers looking for a quick and nutritious meal. Ideal for entrepreneurs passionate about wellness and lifestyle brands, Playa Bowls offers a scalable, community-driven business model.
Playa Bowls began in 2014 on the Jersey Shore, founded by avid surfers Robert Giuliani and Abby Taylor. What started as a humble pop-up stand has grown into a national sensation with over 200+ locations across the United States. The brand’s grassroots origin, authentic lifestyle appeal, and consistent commitment to quality have driven its explosive expansion.
Playa Bowls offers comprehensive franchisee support including:
Initial Training at Playa Bowls University in New Jersey
On-site support during the opening period
Operational assistance and standard operating procedures
Marketing and social media support
Real estate, design, and construction guidance
Ongoing training webinars and regional support meetings
This ensures each franchisee is well-prepared and supported throughout their journey.
Playa Bowls is seeking franchise partners who:
Are passionate about health, wellness, and community
Have strong leadership and team-building skills
Possess previous business or management experience (preferred but not mandatory)
Are committed to delivering exceptional customer experiences
Are financially prepared to meet investment requirements
Franchise Fee: $35,000
Royalty Fee: 6% of gross sales
Marketing Fee: 2% of gross sales
Initial Investment Range: $180,000 – $400,000
Minimum Liquid Capital Required: $120,000
Net Worth Requirement: $300,000
Franchise Units (USA): 200+ locations and growing
Established: 2014
