Established
2014
Franchise Units
200
Minimum Investment
$120,000
Franchise Fee
$35,000
Total Investment Range
$400,000
Home Based
No
Description
Playa Bowls is a fast-growing superfruit bowl franchise that serves a variety of healthy, delicious options including açaí, pitaya, coconut bowls, smoothies, juices, and more. With a fun beach-themed vibe and a strong emphasis on healthy living, Playa Bowls has become a go-to destination for health-conscious consumers looking for a quick and nutritious meal. Ideal for entrepreneurs passionate about wellness and lifestyle brands, Playa Bowls offers a scalable, community-driven business model.
Why Invest in Playa Bowls?
The health and wellness industry is no longer a niche; it is a trillion-dollar global powerhouse. Playa Bowls sits at the intersection of convenience and nutrition, making it a recession-resilient investment. Here is why savvy investors are flocking to this brand:
Dominant Market Position: Playa Bowls is the undisputed leader in the superfruit bowl category, with a brand recognition that rivals major coffee chains in certain regions.
Operational Simplicity: Unlike full-service restaurants, Playa Bowls requires no venting or hoods, significantly lowering build-out costs and operational complexity.
Broad Consumer Appeal: From Gen Z students looking for the perfect Instagram shot to fitness enthusiasts and busy parents, the demographic reach is incredibly wide.
Eco-Conscious Values: The brand is built on sustainability, using recycled materials in shop builds and prioritizing eco-friendly packaging, which resonates deeply with today’s modern consumer.
Background
Founded: 2014
Founders: Robert Giuliani and Abby Taylor
Headquarters: Belmar, New Jersey
Current Active Units: Over 200+ locations (and growing rapidly across 20+ states)
Industry Category: Healthy Fast-Casual / Superfruit Bowls
The Playa Bowls story began on the Jersey Shore. Founders Rob and Abby spent their winters traveling the world to surf, discovering diverse superfruit bowls along the way. They realized the US market was missing a fresh, authentic version of these tropical staples. They started with a single pop-up stand and a blender on a sidewalk in Belmar; today, that "side hustle" has evolved into a nationwide phenomenon. Now backed by private equity to fuel massive expansion, Playa Bowls is transitioning from a regional favorite to a household name across the USA.
Support Training
Playa Bowls offers comprehensive franchisee support including:
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Initial Training at Playa Bowls University in New Jersey
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On-site support during the opening period
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Operational assistance and standard operating procedures
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Marketing and social media support
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Real estate, design, and construction guidance
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Ongoing training webinars and regional support meetings
This ensures each franchisee is well-prepared and supported throughout their journey.
Ideal Candidate
Playa Bowls is seeking franchise partners who:
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Are passionate about health, wellness, and community
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Have strong leadership and team-building skills
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Possess previous business or management experience (preferred but not mandatory)
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Are committed to delivering exceptional customer experiences
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Are financially prepared to meet investment requirements
Financial Detail
Franchise Fee: $35,000
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Royalty Fee: 6% of gross sales
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Marketing Fee: 2% of gross sales
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Initial Investment Range: $180,000 – $400,000
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Minimum Liquid Capital Required: $120,000
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Net Worth Requirement: $300,000
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Franchise Units (USA): 200+ locations and growing
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Established: 2014