Established
2014
Franchise Units
200
Minimum Investment
$120,000
Franchise Fee
$35,000
Total Investment Range
$400,000
Home Based
No
Description
Playa Bowls is a fast-growing superfruit bowl franchise that serves a variety of healthy, delicious options including açaí, pitaya, coconut bowls, smoothies, juices, and more. With a fun beach-themed vibe and a strong emphasis on healthy living, Playa Bowls has become a go-to destination for health-conscious consumers looking for a quick and nutritious meal. Ideal for entrepreneurs passionate about wellness and lifestyle brands, Playa Bowls offers a scalable, community-driven business model.
Background
Playa Bowls began in 2014 on the Jersey Shore, founded by avid surfers Robert Giuliani and Abby Taylor. What started as a humble pop-up stand has grown into a national sensation with over 200+ locations across the United States. The brand’s grassroots origin, authentic lifestyle appeal, and consistent commitment to quality have driven its explosive expansion.
Support Training
Playa Bowls offers comprehensive franchisee support including:
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Initial Training at Playa Bowls University in New Jersey
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On-site support during the opening period
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Operational assistance and standard operating procedures
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Marketing and social media support
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Real estate, design, and construction guidance
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Ongoing training webinars and regional support meetings
This ensures each franchisee is well-prepared and supported throughout their journey.
Ideal Candidate
Playa Bowls is seeking franchise partners who:
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Are passionate about health, wellness, and community
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Have strong leadership and team-building skills
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Possess previous business or management experience (preferred but not mandatory)
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Are committed to delivering exceptional customer experiences
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Are financially prepared to meet investment requirements
Financial Detail
Franchise Fee: $35,000
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Royalty Fee: 6% of gross sales
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Marketing Fee: 2% of gross sales
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Initial Investment Range: $180,000 – $400,000
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Minimum Liquid Capital Required: $120,000
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Net Worth Requirement: $300,000
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Franchise Units (USA): 200+ locations and growing
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Established: 2014