Established
2016
Franchise Units
40
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$450,000
Home Based
No
Description
The Poke Bar franchise represents one of the fastest-growing segments in the U.S. fast-casual dining industry—fresh, customizable, and health-forward cuisine. Inspired by traditional Hawaiian poke and adapted for modern American tastes, Poke Bar delivers vibrant, chef-inspired bowls made with sushi-grade proteins, premium vegetables, and globally inspired sauces.
Positioned perfectly at the intersection of health, convenience, and customization, Poke Bar has built a strong brand identity around freshness, transparency, and speed. Customers can build their own bowls or choose from signature combinations, making it appealing to a wide demographic—from fitness-focused millennials and Gen Z to busy professionals and families seeking lighter meal options.
With rising consumer demand for nutritious alternatives to traditional fast food, Poke Bar stands out as a scalable, modern restaurant concept with strong unit economics, simple operations, and broad market appeal across urban, suburban, and college-town locations throughout the USA.
Why Invest in This Franchise?
Investing in a Poke Bar franchise means entering a high-growth category backed by powerful consumer trends.
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Strong demand for healthy, fresh, and customizable meals
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Fast-casual model with lower labor and food waste compared to full-service restaurants
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Flexible footprint suitable for strip malls, urban storefronts, and mixed-use developments
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Broad demographic appeal with repeat purchase behavior
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Streamlined menu and operations designed for consistency and scalability
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Brand positioning aligned with wellness, sustainability, and modern dining habits
Background
Established Year: 2016
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Founders: Industry professionals with backgrounds in hospitality, culinary innovation, and multi-unit restaurant operations
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Industry Category: Fast-Casual Restaurants / Healthy & Fresh Dining
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Franchise Active Units (Approx.): 40+ locations across the USA
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Ownership Structure: Privately held, franchise-driven expansion model
Brand Journey & Company History
Poke Bar was founded with a clear mission: to bring authentic Hawaiian-inspired poke into a fast-casual format that fits modern lifestyles. Starting with a single flagship location, the brand quickly gained traction due to its focus on ingredient quality, visually appealing bowls, and customer-driven customization.
Support Training
Poke Bar offers a comprehensive franchise support system designed to guide owners from concept to grand opening and beyond.
Pre-Launch Support
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Site selection guidance and territory analysis
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Lease review and space planning assistance
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Restaurant layout, equipment specifications, and design standards
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Vendor sourcing and approved supplier network
Training & Operations
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Initial franchisee training covering operations, food prep, POS systems, and compliance
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On-site opening support during launch
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Standardized operating procedures and recipe systems
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Food safety, quality control, and inventory management training
Marketing & Brand Support
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Pre-opening marketing strategy and launch campaigns
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Digital marketing guidance, social media templates, and local store marketing playbooks
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National branding assets and promotional calendars
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Ongoing marketing updates and seasonal menu innovation
Ongoing Support
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Dedicated franchise support team
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Performance reviews and operational coaching
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New product rollouts and menu enhancements
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Ongoing training resources and operational updates
Ideal Candidate
Poke Bar is seeking motivated owner-operators and multi-unit investors who are passionate about food, health, and customer experience.
Ideal candidates typically have:
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Strong business or restaurant management background (not mandatory but preferred)
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Hands-on leadership mindset and commitment to operational excellence
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Passion for fresh food, wellness, and modern dining trends
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Financial capability to meet investment requirements
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Desire to grow within a scalable franchise system
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Interest in developing one or multiple units within a defined territory
While prior restaurant experience is helpful, Poke Bar’s structured training and support make the concept accessible to first-time franchise owners as well.
Financial Detail
| Cost Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Investment Required | $250,000 |
| Minimum Liquid Capital | $100,000+ |
| Leasehold Improvements & Build-Out | $120,000 – $200,000 |
| Furniture, Fixtures & Equipment (FF&E) | $30,000 – $50,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Training & Travel Expenses | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | 6% of Gross Sales |
| Brand / Marketing Fee | 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Competitive within fast-casual segment |
| Franchise Units | Single-unit & Multi-unit available |
| Primary Revenue Streams | Dine-in, Takeout, Online Orders, Delivery, Catering |