Established
2017
Franchise Units
2
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Poke Bowl United is a modern fast-casual restaurant franchise built around one of the fastest-growing food categories in the United States—fresh, customizable poke bowls. Blending Hawaiian-inspired flavors with contemporary health-focused dining, the brand appeals to today’s consumers who demand quality ingredients, speed, transparency, and personalization.
Poke Bowl United positions itself as a premium yet approachable concept. Guests can build their own bowls by choosing from sushi-grade proteins, fresh vegetables, signature sauces, and wholesome bases like rice or greens. The menu is designed to satisfy multiple dietary preferences, including health-conscious eaters, fitness enthusiasts, and customers seeking lighter, flavorful meals without sacrificing convenience.
With clean store design, efficient operations, and a scalable business model, Poke Bowl United is well-suited for urban, suburban, and high-traffic commercial locations across the USA. For franchise investors, the brand offers a compelling combination of strong consumer demand, streamlined kitchen operations, and an emerging national footprint in the fast-casual healthy dining segment.
Why Invest in This Franchise?
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Operates in the high-growth healthy fast-casual and poke bowl segment
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Simple, efficient kitchen model with no heavy cooking or fryers
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Customizable menu appeals to a broad demographic base
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Strong alignment with current food trends: fresh, clean, and transparent
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Scalable unit economics suitable for single and multi-unit ownership
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Lower labor intensity compared to traditional QSR concepts
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Increasing demand for grab-and-go, build-your-own dining experiences
Background
Established Year: 2017
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Founders: Entrepreneur-led management team with experience in fast-casual restaurant development
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Industry Category: Fast-Casual / Healthy Dining / Poke Bowls
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Franchise Active Units: 2+ locations operating and developing across the USA
Brand Journey & Company History
Poke Bowl United was founded to bring authentic poke-inspired cuisine into a scalable, franchise-friendly format. Recognizing the growing demand for healthier dining options, the brand focused early on standardizing recipes, sourcing quality ingredients, and creating an operational system that franchisees could easily replicate.
Over the years, the brand refined its menu, branding, and store design to ensure consistency across locations while still allowing flexibility for local market preferences. Today, Poke Bowl United continues to expand strategically across high-density markets, college towns, and lifestyle retail centers throughout the United States.
Support Training
Poke Bowl United offers a comprehensive franchise support system designed to guide owners from onboarding through long-term growth.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Lease review and layout recommendations
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Store design, equipment specifications, and build-out support
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Pre-opening marketing strategy and launch planning
Training Program
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Hands-on operational training at a certified location
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Kitchen workflow, food preparation, and quality control systems
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POS systems, inventory management, and labor scheduling
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Food safety, compliance, and brand standards
Ongoing Operational Support
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Dedicated franchise support team
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Regular performance reviews and operational audits
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Menu updates, seasonal promotions, and pricing guidance
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Supply chain coordination and approved vendor access
Marketing & Brand Support
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National and local marketing frameworks
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Digital marketing guidance, social media templates, and promotions
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Grand opening and re-launch marketing playbooks
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Ongoing brand development and consumer engagement strategies
Ideal Candidate
The ideal Poke Bowl United franchisee is someone who aligns with the brand’s values of quality, consistency, and customer experience.
Best suited for individuals who:
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Have a passion for food, hospitality, and healthy living
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Possess strong people-management and customer service skills
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Are hands-on operators or capable of managing a team
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Have prior restaurant, retail, or multi-unit management experience (preferred but not mandatory)
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Are financially qualified and prepared to invest in growth
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Seek single-unit ownership with the option to scale into multiple locations
Location Preference:
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Urban and suburban markets
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College towns and lifestyle centers
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High foot-traffic retail corridors
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Areas with strong demand for healthy fast-casual dining
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Liquid Capital | $100,000+ |
| Franchise Fee | $30,000 |
| Build-Out & Infrastructure | $80,000 – $160,000 |
| Equipment & Fixtures | $40,000 – $70,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $20,000 – $40,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 2% of gross sales |