Established
2015
Franchise Units
2
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
The Poke-Nomics franchise represents a modern, scalable opportunity in the rapidly growing fast-casual dining segment in the United States. Built around fresh, customizable poke bowls inspired by Hawaiian flavors, the brand combines health-focused dining with efficient unit economics. Poke-Nomics is designed for today’s consumer who values freshness, transparency, speed, and affordability, all wrapped in a contemporary fast-casual experience.
The concept strongly resonates with health-conscious diners, including professionals, students, fitness enthusiasts, and families. Its menu centers on premium proteins, fresh vegetables, house-made sauces, and fully customizable bowl options. This flexibility allows the brand to cater to popular dietary preferences such as gluten-free, keto-friendly, plant-based, and high-protein lifestyles.
From a franchise investment perspective, Poke-Nomics stands out for its simplified kitchen operations, reduced labor requirements, and efficient store layouts. Compared to traditional restaurants, the model offers lower overhead and faster service times, making it an attractive option for entrepreneurs looking to enter the U.S. food franchise market with a concept aligned to long-term consumer trends.
Why Invest in This Franchise?
Poke-Nomics offers a balanced combination of brand appeal, operational efficiency, and market demand.
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Strong and growing demand for healthy fast-casual dining in the U.S.
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Customizable menu that drives repeat customers and broad demographic appeal
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Streamlined operations with limited kitchen complexity
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Lower food waste and efficient inventory control
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Flexible store footprint suitable for urban, suburban, and mixed-use locations
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Opportunity for single-unit ownership or multi-unit expansion
Background
Established Year: 2015
Founders: The brand was developed by foodservice professionals with experience in restaurant operations, supply chain management, and brand development.
Brand Journey & Company History: Poke-Nomics started as a single-location concept focused on delivering high-quality poke bowls at accessible price points. Early traction led to menu refinement, operational standardization, and the creation of a franchise-ready system designed for consistency and scalability.
Franchise Active Units: 2
Ownership Structure: Privately owned, with a leadership team dedicated to franchise development, marketing, and operational excellence.
Market Presence (USA): The brand continues to expand in metropolitan areas, college towns, and high-traffic trade zones where demand for healthy dining is strong.
Industry Category: Fast-Casual Dining | Healthy Food Franchise | Poke Bowl Restaurant
Support Training
Poke-Nomics offers a comprehensive support system to help franchisees succeed from day one.
Pre-Launch Support:
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Site selection and territory evaluation assistance
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Store layout planning, kitchen design, and equipment guidance
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Support with permitting, vendor setup, and pre-opening timelines
Initial Training:
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Hands-on training covering food preparation, operations, and customer service
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POS system training and inventory management processes
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Staff onboarding and management training
Operational Support:
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Detailed standard operating procedures
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Ongoing performance monitoring and best-practice sharing
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Approved vendor and supply chain coordination
Marketing Support:
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Grand opening marketing strategy
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Local store marketing tools and promotional guidance
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Digital branding and social media support
Ongoing Assistance:
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Dedicated franchise support team
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Continuous menu development and system updates
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Business coaching focused on sales growth and cost control
Ideal Candidate
The ideal Poke-Nomics franchisee is business-minded, customer-focused, and committed to following a proven system.
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Entrepreneurs entering the food franchise space
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Multi-unit operators seeking a health-focused concept
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Owner-operators or semi-absentee investors
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Passion for food, hospitality, and community engagement
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Financial capability to meet investment requirements
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Interest in urban, suburban, or high-foot-traffic locations
Restaurant experience is helpful but not mandatory, as comprehensive training and support are provided.
Financial Detail
Figures may vary based on location, store size, and market conditions.
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Total Investment Required: USD $250,000 – $450,000
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Minimum Investment Required: Approximately USD $150,000 in liquid capital
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Franchise Fee: USD $30,000 – $40,000
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Franchise Units: Single-unit and multi-unit opportunities available
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Infrastructure & Build-Out Cost: USD $120,000 – $200,000
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Equipment & Fixtures: USD $60,000 – $90,000
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Initial Marketing Budget: USD $10,000 – $20,000
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Working Capital: USD $30,000 – $50,000
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Royalty Fees: Approximately 5% – 6% of gross sales
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Marketing Fund Contribution: Around 2% of gross sales
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Expected ROI: Competitive within the fast-casual restaurant segment
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Break-Even Timeline: Typically 18 – 30 months
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Potential Revenue Streams: Dine-in, takeout, third-party delivery, catering, and group orders