Description
Pokeatery is a modern fast-casual dining franchise built around fresh Hawaiian-inspired poke bowls, bold flavors, and a lifestyle-driven food experience. Designed for today’s health-conscious consumers, the brand combines premium ingredients, full customization, and quick service—making it a strong fit for the evolving U.S. restaurant market.
The menu focuses on sushi-grade fish, vibrant vegetables, wholesome bases, and house-made sauces that allow guests to create meals tailored to their tastes and dietary preferences. A clean, contemporary store design paired with efficient operations appeals strongly to millennials, Gen Z, professionals, and families looking for healthier alternatives to traditional fast food.
From an investment perspective, Pokeatery offers a scalable franchise model with broad demographic appeal, strong repeat-visit potential, and manageable operational complexity. Its positioning within the fast-growing healthy fast-casual segment makes it an attractive option for entrepreneurs seeking long-term growth in the U.S. foodservice industry.
Why Invest in This Franchise?
Pokeatery aligns with some of the strongest consumer and industry trends across the United States.
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Operates in the rapidly expanding healthy and fresh dining category
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High demand for customizable, protein-forward meals
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Simplified menu compared to full-service restaurants
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Lower labor complexity and streamlined kitchen operations
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Attractive average ticket sizes driven by add-ons and personalization
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Strong potential for repeat customers and brand loyalty
Background
- Established Year: 2015
- Founders: The brand was developed by food entrepreneurs passionate about Hawaiian cuisine, fresh seafood, and modern fast-casual dining concepts.
- Brand Journey & Company History:Pokeatery began as a single location concept focused on delivering authentic, fresh poke bowls with a contemporary twist. Early success and strong customer demand led to refinement of the menu, operational systems, and brand standards. Over time, the company transitioned into franchising to expand its footprint while maintaining consistency and quality across locations.
- Ownership & Market Presence:Pokeatery operates as a franchised restaurant brand in the U.S. fast-casual dining sector. Its stores are primarily located in high-traffic urban and suburban markets where demand for fresh, customizable meals is strong.
- Franchise Active Units: 2
- Industry Category:Fast-Casual Restaurants | Healthy Dining | Poke Bowl & Seafood Concepts
Support Training
Pokeatery offers comprehensive franchise support designed to help owners launch, operate, and scale their restaurants successfully.
Pre-Launch Support:
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Site selection guidance and territory evaluation
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Store layout planning and design standards
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Vendor and supplier coordination
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Pre-opening checklist and timeline management
Training Programs:
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In-depth operational training covering food preparation, quality control, and service standards
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Management and staff training programs
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POS system and inventory management training
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Food safety and compliance education
Marketing & Branding Support:
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Grand opening marketing strategy
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Brand-approved promotional materials
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Digital marketing guidance including local SEO and social media
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Ongoing campaign support to drive traffic and customer engagement
Ongoing Support:
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Dedicated franchise support team
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Operational audits and performance reviews
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Menu innovation and seasonal updates
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Continued training resources and best-practice sharing
Ideal Candidate
The ideal Pokeatery franchisee is a motivated entrepreneur or investor who values quality food, customer experience, and brand consistency.
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Restaurant or hospitality experience is beneficial but not mandatory
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Strong business management and leadership skills
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Passion for healthy eating, fresh food, and customer service
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Ability to follow proven systems and brand standards
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Financial capability to meet investment requirements
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Preference for high-traffic urban, suburban, or mixed-use locations
Multi-unit operators and investors looking to diversify into the fast-casual dining sector may find Pokeatery especially attractive due to its scalable model.
Financial Detail
| Cost Head | Estimated Investment Range (USD) |
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| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment Required | ~$250,000 |
| Franchise Fee | $30,000 – $40,000 |
| Store Build-Out & Infrastructure | $120,000 – $200,000 |
| Kitchen Equipment & Fixtures | $60,000 – $90,000 |
| Initial Marketing & Launch Budget | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Licenses, Permits & Professional Fees | $5,000 – $10,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Working Capital (3–6 months) | $30,000 – $50,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Brand / Marketing Fund Contribution | 1% – 2% of gross sales |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI (Stabilized Unit) | 20% – 30% (market dependent) |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |
All figures are indicative estimates for the U.S. market and may vary based on location, size, and local market conditions.
