Established
2016
Franchise Units
25
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$450,000
Home Based
No
Description
The Poki Bowl franchise represents one of the most attractive opportunities in the fast-growing healthy fast-casual dining segment in the United States. Built around fresh Hawaiian-inspired poke bowls, Poki Bowl blends customizable menus, modern store design, and efficient operations to appeal to today’s health-conscious consumers.
As demand for fresh, protein-rich, and made-to-order meals continues to rise, Poki Bowl has positioned itself as a brand that balances flavor, nutrition, and speed. Guests can personalize every bowl with premium proteins, fresh vegetables, house-made sauces, and flavorful toppings, making the concept highly repeatable and appealing across a wide range of demographics.
Poki Bowl’s clean branding, streamlined kitchen layout, and strong digital ordering capabilities align with current consumer preferences. The concept competes confidently in the fast-casual space by offering a lighter, fresher alternative to traditional quick-service restaurants while maintaining operational simplicity and strong unit-level economics for franchise owners.
Why Invest in This Franchise?
Poki Bowl offers franchise partners a compelling blend of market demand, brand positioning, and scalability.
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Strong alignment with health-focused dining trends in the USA
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Highly customizable menu that drives repeat visits and customer loyalty
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Efficient operations with minimal cooking and reduced labor complexity
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Attractive average unit potential compared to traditional fast-food models
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Flexible footprint suitable for urban, suburban, and mixed-use locations
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Scalable systems designed for single-unit and multi-unit ownership
Background
Poki Bowl was founded in 2016, inspired by the growing popularity of Hawaiian poke and the nationwide shift toward clean, customizable dining concepts. The brand was created to bring authentic poke flavors into a franchise-ready, fast-casual format that could scale efficiently across the United States.
From its early locations, Poki Bowl focused on menu consistency, modern store aesthetics, and operational efficiency. These foundations supported rapid franchise expansion into multiple U.S. markets.
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Established Year: 2016
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Industry Category: Fast-Casual / Healthy Dining / Poke Bowls
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Franchise Active Units: 25+ locations operating across the USA
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Ownership Model: Franchised system with centralized brand oversight
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Market Presence: Strong penetration in metropolitan and high-traffic suburban markets
Today, Poki Bowl continues to grow as a recognized name in the poke category, benefiting from increasing consumer awareness of fresh seafood, customization, and balanced nutrition.
Support Training
Poki Bowl provides comprehensive support designed to guide franchisees from pre-opening through long-term operations.
Pre-Launch Support
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Site selection guidance and market analysis
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Store design standards and layout planning
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Assistance with vendor sourcing and equipment selection
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Pre-opening marketing strategy and launch planning
Training & Operations
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Hands-on training covering food preparation and safety standards
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Point-of-sale systems and inventory management training
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Staffing, scheduling, and daily operations guidance
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Detailed operating manuals and standard procedures
Marketing & Brand Support
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National brand positioning and creative assets
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Digital marketing guidance and online ordering integration
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Local store marketing strategies and promotions
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Grand opening marketing support
Ongoing Support
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Dedicated franchise support team
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Ongoing business coaching and performance reviews
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Menu updates and seasonal promotions
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Continuous system improvements
Ideal Candidate
The Poki Bowl franchise is ideal for entrepreneurs who value structure, operational efficiency, and brand consistency.
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First-time or experienced business owners
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Restaurant or retail operators seeking a scalable concept
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Multi-unit investors targeting the healthy fast-casual segment
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Owner-operators with strong leadership and customer service focus
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Investors with the capital required to develop and operate a unit
Ideal locations include high-traffic retail centers, college areas, lifestyle plazas, and densely populated residential markets.
Financial Detail
Poki Bowl offers a transparent investment model designed for sustainable returns.
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Total Investment Required: Approximately $250,000 – $450,000
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Minimum Investment: Around $250,000
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Franchise Fee: Approximately $35,000
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Infrastructure & Build-Out Costs: $120,000 – $200,000
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Equipment & Fixtures: $60,000 – $90,000
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Marketing & Grand Opening Budget: $10,000 – $20,000
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Initial Working Capital: $25,000 – $40,000
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Royalty Fee: Approximately 6% of gross sales
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Marketing Fee: Around 2% of gross sales
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Expected ROI: Competitive within the fast-casual segment
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Estimated Break-Even Time: 18 – 30 months