Established
1988
Franchise Units
140
Minimum Investment
$1,500,000
Franchise Fee
$50,000
Total Investment Range
$3,000,000
Home Based
No
Description
The Pollo Tropical franchise represents a powerful opportunity in the fast-casual dining segment, combining bold Caribbean flavors with a proven, scalable restaurant model. Known for its flame-grilled citrus-marinated chicken, fresh sides, and customizable meals, the brand has carved out a distinct identity in a crowded quick-service marketplace.
Pollo Tropical stands out by delivering food that feels fresh, authentic, and crave-worthy—without sacrificing speed or operational efficiency. Its menu bridges the gap between traditional fast food and healthier fast-casual dining, appealing to a broad demographic that includes families, professionals, and health-conscious consumers.
In the U.S. market, where demand for flavorful, globally inspired cuisine continues to rise, Pollo Tropical benefits from strong brand recognition, repeat customer loyalty, and a system refined over decades. For franchisees, this translates into a business that balances cultural authenticity with corporate-level systems, making it well-positioned for long-term growth in both urban and suburban trade areas.
Why Invest in This Franchise?
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Distinct Caribbean Positioning – A differentiated concept that avoids direct competition with traditional burger and fried-chicken chains.
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Proven Operating Model – Decades of refinement in menu design, supply chain, and restaurant operations.
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Strong Brand Awareness – Well-recognized in core U.S. markets with loyal repeat customers.
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Flexible Restaurant Formats – Supports inline, end-cap, freestanding, and drive-thru locations.
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Growing Consumer Demand – Increasing preference for bold flavors, grilled proteins, and customizable meals.
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Scalable Multi-Unit Potential – Ideal for experienced operators seeking territory or multi-unit development.
Background
Established Year: 1988
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Founders: Larry J. Harris and Stuart J. Harris
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Industry Category: Fast-Casual / Quick-Service Restaurants (QSR)
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Ownership: Part of a major U.S. restaurant group (currently under Fiesta Restaurant Group ownership)
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Franchise Active Units (USA): 140+ locations
Pollo Tropical began as a single restaurant concept inspired by Caribbean flavors and Latin culinary traditions. Its signature citrus-marinated, flame-grilled chicken quickly gained a following, leading to rapid expansion across Florida and other high-growth U.S. markets.
Over the years, the brand has evolved into a polished fast-casual system with standardized operations, centralized purchasing, and strong marketing support. While deeply rooted in Florida, Pollo Tropical continues to explore expansion opportunities in new U.S. territories where consumers are seeking fresh, globally inspired dining options backed by a trusted brand.
Support Training
Pollo Tropical offers a comprehensive franchise support system designed to guide franchisees from site selection through long-term operations:
Pre-Launch Support
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Real estate and site selection guidance
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Restaurant design, layout, and construction support
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Vendor sourcing and equipment specifications
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Pre-opening marketing strategy and launch planning
Training Programs
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In-depth initial training covering kitchen operations, food safety, and quality standards
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Management and leadership training for owners and key operators
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Classroom and in-restaurant hands-on learning
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Ongoing education as menu items and systems evolve
Operational Support
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Standardized operating procedures and playbooks
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Supply chain and inventory management systems
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Technology platforms for POS, reporting, and performance tracking
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Field support and periodic operational audits
Marketing & Ongoing Support
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National and regional brand marketing campaigns
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Local store marketing tools and digital advertising guidance
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Ongoing business coaching and performance reviews
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Continuous menu innovation and product development
Ideal Candidate
Pollo Tropical is best suited for entrepreneurs and investors who value systems, brand consistency, and operational excellence. Ideal candidates typically include:
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Experienced multi-unit restaurant operators or QSR investors
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Entrepreneurs with strong people-management and leadership skills
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Individuals passionate about food quality, hospitality, and guest experience
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Financially qualified investors with adequate liquidity and net worth
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Operators interested in long-term growth and potential multi-unit development
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Candidates seeking opportunities in high-traffic urban or suburban locations
Hands-on operators and semi-absentee owners with a strong management team can both succeed within the system.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $50,000 |
| Total Investment Required | $1,500,000 – $3,000,000 |
| Minimum Investment Required | Approx. $1,500,000 |
| Restaurant Build-Out & Leasehold Improvements | $900,000 – $1,800,000 |
| Kitchen Equipment & Fixtures | $300,000 – $600,000 |
| Furniture, Signage & Décor | $150,000 – $300,000 |
| Technology & POS Systems | $40,000 – $80,000 |
| Initial Marketing & Grand Opening | $20,000 – $40,000 |
| Training & Pre-Opening Expenses | $25,000 – $50,000 |
| Working Capital (3–6 months) | $100,000 – $200,000 |
| Royalty Fee | ~5% of Gross Sales |
| National / Local Marketing Fee | ~3%–4% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Primary Revenue Streams | Dine-In, Takeout, Drive-Thru, Delivery, Catering |
All figures are approximate and may vary based on location, restaurant size, construction costs, and market conditions. Final numbers are detailed in the Franchise Disclosure Document (FDD).