Established
2019
Franchise Units
2
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
The Popping Yolk Café franchise is built around one of the strongest and most consistent dining categories in the restaurant industry—breakfast and brunch. With a vibrant atmosphere, crave-worthy comfort food, and an all-day breakfast appeal, Popping Yolk Café has positioned itself as a neighborhood favorite where guests gather for hearty meals, casual meetings, and family outings.
The brand focuses on fresh ingredients, generous portions, and approachable pricing, delivering classic breakfast staples with a modern café twist. From fluffy pancakes and signature omelets to indulgent benedicts and lunch-ready favorites, the menu is designed to drive repeat visits and strong word-of-mouth marketing.
For franchise investors, Popping Yolk Café offers a scalable, dine-in focused concept that fits well in suburban hubs, retail plazas, and high-traffic urban neighborhoods across the United States. The combination of a proven menu, streamlined operations, and strong morning-to-afternoon demand makes this brand attractive for both first-time franchisees and experienced multi-unit operators.
Why Invest in This Franchise?
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High-Demand Category: Breakfast and brunch remain one of the most resilient restaurant segments with consistent daily traffic.
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All-Day Revenue Potential: Extended breakfast hours combined with lunch offerings increase average ticket size.
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Simple, Familiar Menu: Operational efficiency with broad customer appeal across age groups.
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Strong Local Loyalty: Café-style dining builds repeat guests and community presence.
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Scalable Footprint: Flexible restaurant sizes allow entry into multiple market types.
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Brand Differentiation: Fun, welcoming branding with a focus on quality and comfort.
Background
Established Year: 2019
Industry Category: Breakfast & Brunch Restaurant / Casual Dining
Founders: Entrepreneur-led hospitality team with deep experience in café operations
Brand Journey:
Popping Yolk Café began as a single neighborhood breakfast spot focused on delivering comforting, high-quality morning meals in a relaxed environment. Its early success was driven by customer loyalty, social buzz, and consistent food quality.
Company History & Ownership:
The brand is privately owned and franchise-driven, emphasizing sustainable growth and strong franchisee relationships.
Market Presence in the USA:
Popping Yolk Café continues expanding across key U.S. markets, targeting breakfast-friendly regions with strong family and commuter demographics.
Franchise Active Units: 2
Support Training
Popping Yolk Café offers end-to-end franchise support, ensuring owners are prepared from day one and beyond.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Restaurant layout, kitchen flow, and design assistance
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Vendor sourcing and supply chain setup
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Pre-opening marketing and hiring strategy
Training Program
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Comprehensive initial training covering operations, food preparation, and service standards
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Management and staff training modules
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POS systems, inventory control, and scheduling systems
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Food safety and quality assurance procedures
Operational Support
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Standard operating procedures (SOPs)
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Ongoing field support and performance reviews
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Menu innovation guidance and seasonal rollouts
Marketing & Brand Support
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National and local marketing frameworks
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Digital marketing tools and social media guidance
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Grand opening campaigns and local store marketing strategies
Ongoing Support
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Continuous training updates
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Franchisee advisory access
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Business coaching to optimize margins and growth
Ideal Candidate
Popping Yolk Café is best suited for entrepreneurs who are passionate about hospitality and community-focused dining.
Ideal Candidates Include:
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Owner-operators or semi-absentee investors
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Individuals with restaurant, retail, or customer-service experience
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Multi-unit franchise operators seeking a breakfast concept
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Investors with strong local market knowledge
Key Traits
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Passion for food, people, and guest experience
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Hands-on leadership mindset
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Ability to manage teams and daily operations
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Financial readiness to invest and scale
Location Preference
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Suburban retail centers
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High-traffic commuter corridors
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Family-oriented neighborhoods
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Urban café districts
Financial Detail
| Financial Component | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $35,000 |
| Total Investment Range | $350,000 – $650,000 |
| Minimum Investment Required | $350,000 |
| Leasehold Improvements / Build-Out | $180,000 – $300,000 |
| Kitchen Equipment & Fixtures | $70,000 – $120,000 |
| Furniture, Signage & Décor | $25,000 – $50,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $40,000 – $80,000 |
| Royalty Fee | 5% of Gross Sales |
| Brand / Marketing Fee | 2% of Gross Sales |
| Expected Break-Even Period | 18 – 24 Months |
| Estimated ROI Potential | Strong, market-dependent |
| Franchise Units Available | Single & Multi-Unit |
| Primary Revenue Streams | Dine-in, Takeout, Catering |