Established
2019
Franchise Units
9
Minimum Investment
$3,500,000
Franchise Fee
$40,000
Total Investment Range
$6,500,000
Home Based
No
Description
Prime Car Wash is a fast-growing, premium express car wash franchise designed for today’s convenience-driven consumers and long-term-focused investors. Operating in one of the most resilient and scalable service industries in the United States, the brand combines high-volume tunnel systems, modern site design, and a membership-based revenue model to deliver strong recurring income potential.
Prime Car Wash locations are purpose-built to handle significant daily traffic while maintaining consistent wash quality and a smooth customer experience. With a strong emphasis on automation, environmentally responsible water usage, and technology-driven operations, the brand has positioned itself as a modern alternative to traditional car wash formats. For franchisees, this translates into reduced labor dependency, predictable cash flow, and the opportunity to build real estate-backed assets in high-demand markets.
Why Invest in This Franchise?
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High-Growth Industry – The U.S. express car wash sector continues to expand as consumers prioritize speed and convenience.
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Recurring Membership Revenue – Unlimited wash plans generate predictable monthly income.
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Efficient Operating Model – Automated tunnels and payment systems reduce staffing needs and increase margins.
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Strong Brand Positioning – Modern facilities, premium equipment, and a consistent customer experience.
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Scalable Expansion – Suitable for both single-unit owners and multi-unit operators.
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Recession-Resistant Demand – Vehicle maintenance remains essential in all economic cycles.
Background
Established Year: 2019
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Brand Journey & Company History:
Prime Car Wash began as a regional concept focused on building premium express facilities in high-traffic suburban and urban corridors. The brand quickly gained traction by combining modern site design, advanced wash technology, and a strong focus on membership sales. As locations proved successful, the company expanded its footprint and opened the model to franchising, allowing qualified investors to replicate the system nationwide.
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Ownership & Structure: Operates as a franchised system with centralized brand standards, technology platforms, and operating procedures.
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Franchise Active Units : 9
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Industry Category: Automotive Services / Express Car Wash Franchising.
Support Training
Prime Car Wash offers structured, hands-on support throughout the franchise lifecycle:
Pre-Launch Support
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Site selection and market analysis
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Real estate and location guidance
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Facility design standards and construction coordination
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Equipment sourcing and vendor relationships
Training & Operations
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Comprehensive initial training covering operations, staffing, safety, and compliance
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On-site opening assistance
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Standard operating procedures and performance benchmarks
Marketing & Sales Support
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Grand opening marketing strategy
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Membership sales systems and pricing guidance
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Local store marketing playbooks
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Brand-approved marketing materials
Ongoing Support
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Field support and operational reviews
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Ongoing training for owners and managers
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Technology updates and system enhancements
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Access to a network of franchise operators
Ideal Candidate
Prime Car Wash is best suited for entrepreneurs and investors who:
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Have experience in business ownership, operations, or multi-unit management
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Possess the financial capacity to develop a large-format express car wash
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Are comfortable managing teams, systems, and KPIs
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Seek long-term asset appreciation along with cash flow
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Are interested in single-unit or multi-unit development
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Prefer high-traffic suburban or urban locations
Both hands-on owner-operators and semi-absentee investors with management teams can succeed with this model.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $3,500,000 – $6,500,000 |
| Minimum Investment / Net Worth | $1,500,000+ |
| Liquid Capital Required | $750,000 – $1,000,000 |
| Initial Franchise Fee | $40,000 – $60,000 |
| Construction & Infrastructure Cost | $2,500,000 – $4,500,000 |
| Equipment & Technology | Included in build-out |
| Marketing & Grand Opening Budget | $25,000 – $75,000 |
| Working Capital (Initial 3–6 Months) | $150,000 – $300,000 |
| Ongoing Royalty Fee | Percentage of gross sales |
| National / Brand Marketing Fee | Percentage of gross sales |
| Average Unit Revenue Potential | High six to seven figures annually |
| Expected ROI | Long-term, membership-driven returns |
| Estimated Break-Even Time | 24 – 48 months |
| Primary Revenue Streams | Wash packages, unlimited memberships, fleet accounts, upsells |