Established
1992
Franchise Units
100
Minimum Investment
$450,000
Franchise Fee
$35,000
Total Investment Range
$700,000
Home Based
No
Description
PrimoHoagies has built a powerful reputation as one of America’s most respected Italian hoagie brands, known for its old-world recipes, premium meats, and no-compromise approach to quality. Rooted in authentic Italian-American deli traditions, the brand stands out in the crowded quick-service restaurant space by focusing on craftsmanship rather than shortcuts.
Every PrimoHoagies location delivers a consistent, crave-worthy experience built around freshly sliced meats, artisan breads, aged cheeses, and time-tested family recipes. The brand appeals to loyal, repeat customers who value flavor, portion size, and authenticity—three pillars that continue to drive strong unit-level performance across multiple U.S. markets.
For entrepreneurs seeking a food franchise with deep brand equity, strong operational systems, and a passionate customer base, PrimoHoagies offers a compelling opportunity. Its scalable business model, growing national footprint, and proven demand for premium deli concepts make it well positioned for continued expansion throughout the United States.
Why Invest in This Franchise?
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Authentic Brand Differentiation: PrimoHoagies is not a generic sandwich concept—it is built on traditional Italian recipes and premium ingredients that clearly separate it from mass-market competitors.
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Strong Customer Loyalty: The brand enjoys repeat business and word-of-mouth growth driven by quality, consistency, and generous portions.
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Proven Franchise System: With decades of operational refinement, franchisees benefit from tested systems, supplier relationships, and standardized processes.
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Scalable Store Model: The restaurant format is designed for efficiency, allowing franchisees to manage labor, food costs, and throughput effectively.
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Growing Demand for Premium QSR: Consumers continue to gravitate toward higher-quality fast-casual and quick-service dining options, supporting long-term growth potential.
Background
Established Year: PrimoHoagies was founded in 1992.
Founders: The brand was started by Primo and Mary Maglio, inspired by traditional Italian-American deli culture and family recipes.
Brand Journey & History: What began as a single neighborhood hoagie shop has evolved into a widely recognized franchise brand. The company’s growth has been driven by a strict commitment to ingredient quality, authentic preparation methods, and consistent customer experience.
Ownership & Structure: PrimoHoagies operates under a franchise model, supporting both single-unit and multi-unit operators.
Franchise Active Units: The system includes 100+ active locations across the United States, with a strong presence in the Northeast and expanding reach into new regions.
Market Presence: PrimoHoagies continues to expand into high-traffic suburban and urban markets, benefiting from strong brand recognition and transferable appeal nationwide.
Industry Category: Quick-Service Restaurant (QSR) / Fast-Casual Italian Deli Franchise.
Support Training
PrimoHoagies offers a structured, hands-on support system designed to guide franchisees from pre-opening through long-term operations.
Pre-Launch Support:
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Site selection guidance and territory evaluation
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Restaurant layout, equipment specifications, and build-out assistance
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Vendor sourcing and supply chain integration
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Pre-opening marketing and launch planning
Training Programs:
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Comprehensive initial training covering food preparation, operations, and brand standards
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In-store, hands-on instruction to ensure consistency and quality
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Management and staff training systems focused on speed, service, and compliance
Operational Support:
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Ongoing operational coaching and performance reviews
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Standardized operating procedures and food safety systems
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Access to proven tools for inventory control, labor management, and cost optimization
Marketing & Brand Support:
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National and regional marketing initiatives
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Creative assets, promotional campaigns, and digital marketing guidance
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Local store marketing strategies to drive community engagement
Ongoing Assistance:
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Continuous updates to menu, processes, and technology
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Franchisee support teams dedicated to long-term growth and performance improvement
Ideal Candidate
The PrimoHoagies franchise opportunity is well suited for entrepreneurs who value quality, discipline, and customer experience.
Ideal candidates typically include:
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Business owners or operators with restaurant, retail, or multi-unit management experience
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Hands-on entrepreneurs or investor-operators with strong leadership skills
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Individuals passionate about food quality, consistency, and brand integrity
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Franchisees with the financial capability to meet investment requirements and sustain operations during ramp-up
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Owners seeking territories in high-density residential or commercial areas with strong lunch and dinner traffic
While prior food service experience is beneficial, PrimoHoagies places a strong emphasis on operational discipline and adherence to brand standards, making it accessible to motivated operators from diverse backgrounds.
Financial Detail
| Investment Category | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $450,000 – $700,000 |
| Minimum Investment Required | Approximately $450,000 |
| Franchise Fee | Around $35,000 |
| Infrastructure & Build-Out | $200,000 – $350,000 |
| Equipment & Signage | $120,000 – $180,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $40,000 – $75,000 |
| Royalty Fee | ~6% of gross sales |
| Marketing Fee | ~2% of gross sales |