Established
2020
Franchise Units
6
Minimum Investment
$373,500
Franchise Fee
$45,000
Total Investment Range
$580,000
Home Based
No
Description
Volofit: The Future of Functional Performance
In a crowded fitness market, Volofit stands out as a high-performance disruptor that bridges the gap between boutique HIIT and functional longevity. Originally developed by the innovative minds at Novus Fitness Brands—the team that scaled the world-renowned Tough Mudder—Volofit was built to solve "fitness boredom." It is the first boutique concept specifically engineered to deliver optimal, whole-body results through a proprietary system where the workout, and even the studio layout, transforms daily.
While many competitors rely on repetitive cycles, Volofit utilizes a unique "never-repeat" methodology. Every session focuses on four distinct pillars: Endurance, Strength, Power, and Agility. This scientific approach ensures members avoid physical plateaus and stay mentally engaged, leading to industry-leading retention rates. As a Volofit owner, you aren't just selling a gym membership; you are providing a premium, technology-driven lifestyle transformation that appeals to the high-value "modern mover" demographic.
Why Invest in a Volofit Franchise?
Investing in Volofit provides a competitive edge that independent gyms simply cannot match.
Elite Brand Heritage: Leverage the massive marketing engine and brand equity of Tough Mudder, gaining immediate credibility and access to a massive database of active fitness enthusiasts.
Proprietary "Transforming" Studio: The studio design is modular, allowing for over 1,000 workout variables. This keeps the experience fresh for members and simpler for owners to manage.
Tech-Enabled Operations: From heart-rate monitoring to automated workout delivery on large-scale displays, the technology does the heavy lifting, allowing your staff to focus on coaching and sales.
Recurring Revenue & High LTV: A membership-driven model ensures predictable monthly cash flow, while specialized "Shred" challenges and retail sales provide significant upsell opportunities.
Prime Territory Availability: Unlike legacy brands that are "tapped out" in major cities, Volofit still offers high-tier territories in booming US markets for 2026.
Background
| Metric | Detail |
| Established Year | 2020 |
| Founders / Parent Co. | Novus Fitness Brands LLC (Led by CEO Britt Canady) |
| Category | Boutique HIIT / Functional Training |
| Active Units | Over 6+ units in operation or active development |
| Key Leadership | Industry veterans from F45, Orangetheory, and Equinox |
| Market Focus | Premium USA Boutique Fitness Sector |
Volofit was launched in Charlotte, North Carolina, with the goal of bringing a more balanced, science-based approach to the HIIT craze. By recruiting top-tier executives with experience at brands like F45 and Lifetime Fitness, the company established a robust operational foundation that allows for rapid, sustainable scaling.
Support Training
Volofit offers a comprehensive "Business in a Box" support system that covers every phase of your journey.
Pre-Launch Support
Data-Driven Site Selection: Utilization of advanced demographic heat maps to identify locations with the highest concentration of your target members.
Lease & Upfit Assistance: Direct support during lease negotiations and a pre-negotiated "equipment and tech package" to streamline the build-out.
Academic & Operational Training
The Volofit Academy: A two-week intensive training program at corporate headquarters covering the "Volo-Method," sales processes, and KPI management.
Staff Certification: Specialized training for your Head Coach and trainers to ensure they can deliver the high-energy, high-correction environment Volofit is known for.
Marketing & Ongoing Support
Pre-Sale Engine: A sophisticated 12-week pre-sale marketing plan designed to sign up hundreds of "founding members" before the grand opening.
Business Performance Coaching: You are assigned a dedicated consultant to review monthly financials, marketing spend, and operational efficiency.
Ideal Candidate
Volofit seeks partners who are builders and leaders, not necessarily "fitness experts."
The Business-Minded Leader: You should have a background in management, corporate leadership, or sales. You understand that the "secret sauce" is in the people and the numbers.
Community Connector: An individual who enjoys networking and building local partnerships with health-conscious brands and influencers.
Investment Readiness: A minimum liquid capital of $125,000 and a net worth of $500,000 is required to ensure the business is well-capitalized through the growth phase.
Passion for Impact: While this is a financial investment, the most successful owners are those who find genuine fulfillment in helping their community reach their health goals.
Financial Detail
| Category | Lower Estimate | Upper Estimate |
| Initial Franchise Fee | $45,000 | $45,000 |
| Travel & Training Expenses | $2,500 | $5,000 |
| Real Estate/Lease (Security Deposit) | $10,000 | $25,000 |
| Leasehold Improvements | $150,000 | $280,000 |
| Fitness Equipment & Tech Package | $85,000 | $110,000 |
| Signage & Interior Graphics | $8,000 | $15,000 |
| Grand Opening Marketing | $30,000 | $50,000 |
| Insurance, Licenses, & Legal | $3,000 | $10,000 |
| Additional Funds (3-6 Months) | $40,000 | $40,000 |
| Total Estimated Investment | $373,500 | $580,000 |
