Established
2014
Franchise Units
3
Minimum Investment
$250,000
Franchise Fee
$39,500
Total Investment Range
$450,000
Home Based
No
Description
Primp and Blow is a modern, high-demand franchise concept within the fast-growing beauty and personal care industry. Built around convenience, luxury, and consistency, the brand operates as a premium blow dry bar and beauty services business designed for busy professionals, social influencers, brides, and style-conscious consumers who want flawless hair without the time commitment of a traditional salon visit.
Positioned at the intersection of affordable luxury and time-saving beauty solutions, Primp and Blow has carved out a strong niche in the U.S. market. The concept focuses on blowouts, updos, braids, makeup, and professional styling services delivered in an upscale yet welcoming environment. With a strong emphasis on brand standards, customer experience, and repeat memberships, the franchise has established itself as a recognizable name in the blow dry bar segment.
For entrepreneurs looking to enter the beauty franchise space with a scalable, service-driven model and consistent consumer demand, Primp and Blow presents a compelling opportunity supported by proven systems, structured training, and ongoing franchisor guidance.
Why Invest in This Franchise?
Investing in a Primp and Blow franchise offers several advantages for business owners seeking growth and recurring revenue:
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Rapidly Growing Beauty Industry: Blow dry bars have become a routine service rather than an occasional luxury in the U.S.
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Recurring Revenue Potential: Memberships, packages, and repeat visits create predictable cash flow.
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Streamlined Operations: A focused service menu simplifies staffing, training, and daily management compared to full-service salons.
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Premium Brand Image: Upscale interiors and consistent service standards attract loyal, high-value clients.
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Strong Digital & Social Appeal: Visually appealing services support organic marketing and customer referrals.
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Proven Franchise Model: Established systems reduce startup risk and support long-term scalability.
Background
Established Year: 2014
Founders: The brand was founded by beauty and lifestyle entrepreneurs with a vision to modernize salon services through a specialized blow dry bar concept.
Brand Journey & History: Starting as a single luxury blow dry bar, the concept gained rapid popularity due to increasing demand for quick, professional styling services. The brand expanded through franchising to meet nationwide interest while maintaining strict quality and brand standards.
Ownership Structure: Franchise-based model with centralized brand management and operational oversight.
Franchise Active Units: 3
Market Presence in USA: Commonly found in lifestyle centers, shopping districts, and mixed-use developments.
Industry Category: Beauty & Wellness Franchise / Blow Dry Bar / Personal Care Services
Support Training
Primp and Blow offers a comprehensive support system designed to guide franchisees from launch through long-term operations.
Pre-Launch Support
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Site selection and territory analysis
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Lease negotiation guidance
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Design, layout, and build-out standards
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Pre-opening marketing and launch planning
Training & Academic Support
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Initial franchisee training covering operations, staffing, customer service, and financial controls
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Stylist training programs focused on speed, consistency, and brand techniques
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Ongoing education updates and refresher programs
Operational Support
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Detailed standard operating procedures
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Hiring, onboarding, and retention strategies
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Approved vendor and inventory management systems
Marketing & Brand Support
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National brand awareness campaigns
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Digital marketing assets and social media guidelines
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Local store marketing strategies and promotional calendars
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Membership and loyalty program development
Ongoing Support
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Dedicated franchise support team
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Performance tracking and benchmarking
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Continuous brand and service innovation
Ideal Candidate
The ideal Primp and Blow franchisee does not need prior salon experience but should have strong leadership and business management capabilities.
Well-Suited Candidates Include:
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Entrepreneurs seeking a service-based business with repeat customers
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Multi-unit operators diversifying into beauty and wellness
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Professionals from retail, hospitality, or customer service backgrounds
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Investors passionate about lifestyle-focused consumer brands
Key Attributes:
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Customer-first mindset
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Ability to manage teams and follow proven systems
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Financial readiness to invest and grow
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Interest in operating within high-traffic urban or suburban markets
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment Required | ~$250,000 |
| Franchise Fee | ~$39,500 |
| Franchise Term | Typically 5–10 years (renewable) |
| Franchise Units Available | Single-unit & multi-unit opportunities |
| Real Estate & Leasehold Improvements | $120,000 – $200,000 |
| Equipment, Furniture & Fixtures | $40,000 – $70,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Inventory & Supplies | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | Ongoing percentage of gross sales |
| Marketing / Brand Fund Fee | Ongoing contribution (percentage-based) |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Attractive potential with strong membership sales |
| Primary Revenue Streams | Blowouts, styling services, makeup, memberships, packages, retail products |