Established
2015
Franchise Units
5
Minimum Investment
$120,000
Franchise Fee
$35,000
Total Investment Range
$250,000
Home Based
No
Description
Primp & Play is a thoughtfully designed children’s salon franchise that blends professional grooming services with a playful, family-friendly experience. Built specifically for kids, the concept transforms what is often a stressful chore for parents into a fun, engaging outing that children genuinely enjoy. Bright interiors, themed chairs, toys, and entertainment-focused layouts help keep kids relaxed, while trained stylists deliver quality haircuts and grooming services tailored to young clients.
Positioned within the growing children’s services and personal care industry, Primp & Play stands out by combining consistent service standards with a joyful, repeat-visit business model. Parents value reliability, cleanliness, and a positive experience, and the brand delivers on all three. This makes the franchise highly attractive in suburban communities, family-dense neighborhoods, shopping centers, and lifestyle plazas across the United States.
For entrepreneurs seeking a service-based franchise with strong emotional appeal, repeat customers, and community trust, Primp & Play offers a scalable opportunity supported by structured systems, training, and a recognizable kid-focused brand identity.
Why Invest in This Franchise?
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Recession-resilient demand for children’s grooming services
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Strong repeat business from families with growing children
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Child-focused concept that reduces stress for parents
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Low inventory and simple operational model
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High word-of-mouth and community referral potential
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Scalable opportunity with single-unit and multi-unit growth options
Background
Established Year: 2015
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Industry Category: Children’s Personal Care & Services
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Founders: Founded by entrepreneurs with experience in salon operations and family-focused services
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Brand Journey & Company History:
Primp & Play was created to solve a common challenge faced by parents—making haircuts easier and more enjoyable for children. The brand developed a specialized salon environment focused on comfort, entertainment, and child-friendly service techniques. Over time, the concept gained traction through positive parent reviews, local marketing, and repeat visits, leading to steady franchise expansion. -
Ownership Structure: Privately held franchise system
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Market Presence in the USA:
Primp & Play operates multiple franchised and supported locations across the United States, primarily in suburban and family-oriented markets. -
Franchise Active Units: 5+ locations across the USA
Support Training
Primp & Play provides comprehensive support at every stage of the franchise journey.
Pre-Launch Support
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Territory evaluation and site selection assistance
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Lease and layout guidance aligned with brand standards
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Interior design, equipment planning, and setup support
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Pre-opening marketing strategy and launch planning
Training & Operations
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Initial franchisee training covering daily operations and management
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Staff hiring, training, and child-focused service protocols
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POS systems, scheduling tools, and customer management systems
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Health, safety, sanitation, and service consistency training
Marketing & Growth Support
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Brand-approved marketing materials and creative assets
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Local digital marketing and community outreach strategies
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Social media guidance and promotional planning
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Grand opening and seasonal marketing campaigns
Ongoing Support
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Dedicated franchise support team
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Operational coaching and performance benchmarking
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Continuous training updates and best practices
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New service introductions and system enhancements
Ideal Candidate
Primp & Play is well suited for individuals who enjoy working with people and serving families.
Ideal candidates include:
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First-time business owners or experienced franchise operators
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Parents or family-oriented entrepreneurs
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Individuals with backgrounds in retail, salons, childcare, or service businesses
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Owners comfortable managing staff and daily operations
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Investors seeking a steady, community-based business
Key traits:
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Strong customer service mindset
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Ability to lead and motivate teams
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Commitment to cleanliness, safety, and brand standards
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Interest in community engagement and local marketing
Financial Detail
| Financial Component | Estimated Amount |
|---|---|
| Total Investment Required | $120,000 – $250,000 |
| Minimum Investment Required | $120,000 |
| Franchise Fee | $35,000 |
| Build-Out & Infrastructure | $45,000 – $90,000 |
| Equipment & Furniture | $20,000 – $35,000 |
| Initial Marketing Budget | $8,000 – $15,000 |
| Working Capital | $12,000 – $25,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing Fee | 2% of gross revenue |