Established
2015
Franchise Units
10
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$700,000
Home Based
No
Description
The ProteinHouse franchise represents a powerful opportunity at the intersection of fast-casual dining, fitness culture, and functional nutrition. Built for modern consumers who prioritize health, performance, and convenience, ProteinHouse has carved out a distinct position as a premium nutrition-focused restaurant brand across the United States.
ProteinHouse is not just another healthy food concept. It is a performance-driven nutrition brand designed for athletes, fitness enthusiasts, busy professionals, and wellness-conscious families. The menu is intentionally crafted around high-quality proteins, balanced macronutrients, clean ingredients, and crave-worthy flavors. From chef-inspired protein bowls and wraps to smoothies, shakes, and breakfast items, ProteinHouse delivers food that fuels active lifestyles without sacrificing taste.
Why Invest in This Franchise?
ProteinHouse offers a rare blend of brand relevance, operational efficiency, and consumer demand, making it an attractive investment for franchise owners across the USA.
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Positioned in the fast-growing healthy fast-casual and fitness nutrition segment
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Strong appeal to repeat customers driven by fitness routines and meal planning
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Menu built around high-margin protein-based offerings
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All-day dining model with breakfast, lunch, and dinner demand
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Modern brand identity that resonates with younger, health-focused demographics
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Flexible real estate footprint suitable for urban, suburban, and mixed-use locations
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Proven franchise systems and structured operational processes
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Lifestyle-aligned brand that benefits from long-term wellness trends rather than short-term food fads
Background
Brand Name: ProteinHouse
Industry Category: Healthy Fast-Casual Dining | Fitness & Performance Nutrition
Established Year: 2015
ProteinHouse was founded in 2015 with a clear vision to bridge the gap between traditional fast food and performance-focused nutrition. The founders recognized a growing demand among fitness enthusiasts, athletes, and health-conscious consumers for meals that were not only convenient and flavorful but also nutritionally purposeful. At the time, few restaurant concepts successfully combined taste, speed, and macro-balanced nutrition under one scalable brand.
Brand Journey & Company History
ProteinHouse began as a single-location concept and quickly gained traction within local fitness communities. Early adoption by gym members, personal trainers, and athletes helped fuel organic growth through word-of-mouth and repeat visits. As consumer awareness around nutrition, macros, and functional eating expanded nationwide, the brand transitioned into franchising to meet increasing demand.
Through franchising, ProteinHouse focused on maintaining menu consistency, brand standards, and operational simplicity. The concept evolved into a modern fast-casual model with a strong emphasis on speed of service, visual brand appeal, and a premium yet approachable customer experience.
Franchise Growth & Active Units
Today, ProteinHouse operates approximately 10 active franchise units across the United States. The brand continues to expand in fitness-driven metropolitan areas and high-income suburban markets, targeting locations with strong demand for health-forward dining options.
Market Presence in the USA
ProteinHouse locations are strategically positioned in areas with:
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High gym and fitness studio density
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Active, health-conscious populations
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Strong lunch, dinner, and post-workout traffic
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Urban centers and lifestyle-oriented suburban corridors
Support Training
ProteinHouse provides franchisees with comprehensive end-to-end support designed to simplify operations and accelerate ramp-up.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Store layout planning and design standards
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Equipment specifications and supplier coordination
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Assistance with local permits and pre-opening requirements
Training & Operational Support
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Initial franchise training covering operations, food preparation, inventory control, and staffing
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Standardized recipes and portion controls to ensure consistency
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POS systems and operational workflows
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Food safety, quality assurance, and compliance training
Marketing & Brand Support
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National brand marketing initiatives and creative assets
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Grand opening marketing playbooks
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Local store marketing strategies tailored to fitness communities
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Digital marketing guidance including social media and local promotions
Ongoing Support
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Dedicated franchise support team
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Ongoing operational coaching and performance reviews
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Menu innovation and seasonal product updates
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Continuous system improvements and best-practice sharing across the franchise network
This structured support system allows franchise owners to focus on execution, customer experience, and local market growth.
Ideal Candidate
ProteinHouse is best suited for entrepreneurs who align with the brand’s health-focused mission and customer base.
Ideal candidates typically include:
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Owner-operators or semi-absentee investors
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Individuals with restaurant, retail, or multi-unit management experience
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Fitness professionals, gym owners, or wellness-focused entrepreneurs
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Business owners passionate about nutrition, health, and lifestyle brands
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Investors with the financial capacity to develop and scale multiple units
Key Traits
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Strong leadership and team-building skills
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Customer-centric mindset
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Operational discipline and attention to detail
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Willingness to follow proven systems while executing local marketing
Location Preferences
ProteinHouse performs well in areas with:
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High population density
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Strong fitness culture and gym presence
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Affluent or health-conscious demographics
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Urban cores, lifestyle centers, and high-traffic suburban corridors
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $350,000 – $700,000 |
| Minimum Liquid Capital | $150,000+ |
| Franchise Fee | $40,000 |
| Number of Franchise Units | Single-unit & multi-unit options |
| Leasehold Improvements / Build-Out | $200,000 – $400,000 |
| Furniture, Fixtures & Equipment (FF&E) | $75,000 – $120,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Technology & POS Systems | $8,000 – $15,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Training & Pre-Opening Expenses | $5,000 – $15,000 |
| Working Capital (First 3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | Ongoing % of gross sales |
| Marketing / Brand Fund Contribution | Ongoing % of gross sales |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive within healthy fast-casual segment |