Established
2017
Franchise Units
30
Minimum Investment
$450,000
Franchise Fee
$50,000
Total Investment Range
$700,000
Home Based
No
Description
The Pvolve franchise represents a modern evolution in the boutique fitness industry—one that prioritizes longevity, intelligent movement, and sustainable strength over high-impact routines. Built around clinically backed, functional fitness principles, Pvolve has carved out a powerful niche by offering workouts designed to strengthen the body while reducing joint stress and injury risk.
What sets Pvolve apart is its science-driven methodology combined with premium studio experiences and strong brand credibility. The brand gained significant mainstream recognition through high-profile endorsements and partnerships, helping it establish trust with a broad demographic that includes women, men, active agers, and recovery-focused fitness enthusiasts. Unlike trend-based fitness concepts, Pvolve positions itself as a long-term lifestyle solution—making it highly attractive to today’s wellness-conscious consumers.
For entrepreneurs and investors seeking a future-proof fitness franchise in the USA, Pvolve offers a compelling blend of differentiated programming, scalable studio economics, and a fast-growing national footprint. Its studios are designed to be community-driven, instructor-led environments that deliver measurable results while fostering member loyalty and recurring revenue.
Why Invest in This Franchise?
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Clinically Inspired Fitness Model: Workouts emphasize functional movement, alignment, and strength, appealing to consumers seeking safe yet effective fitness solutions.
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Strong Brand Recognition: Celebrity exposure and national media visibility have elevated trust and demand across the U.S. market.
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High-Growth Wellness Segment: Functional and low-impact fitness concepts are among the fastest-growing categories in the industry.
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Recurring Revenue Model: Memberships, class packs, and add-on services support predictable monthly income.
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Boutique Studio Efficiency: Moderate studio size and streamlined staffing reduce overhead compared to traditional gyms.
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Community-Centric Experience: High retention driven by personalized instruction and loyal member communities.
Background
Established Year: 2017
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Founders: Founded by Rachel Katzman with leadership from experienced fitness and wellness professionals
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Brand Journey & History:
Pvolve originated as a functional fitness method focused on pain-free movement, joint health, and long-term body performance. Early adoption by trainers, physical therapists, and wellness experts helped shape a method rooted in biomechanics rather than high-impact intensity. As consumer demand grew for safer, sustainable workouts, the brand expanded rapidly from digital programming into brick-and-mortar studios. -
Ownership & Expansion:
The company launched franchising to support nationwide expansion across key U.S. metropolitan and suburban markets. -
Franchise Active Units: 30+ studios currently operating in the United States, with additional locations in development
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Market Presence:
Active and expanding across major lifestyle-driven and wellness-focused markets in the USA -
Industry Category:
Boutique Fitness Franchise | Functional Fitness & Wellness
Support Training
Pvolve offers a structured, full-spectrum franchise support system designed to guide owners from onboarding through long-term operations.
Pre-Launch Support
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Real estate guidance and territory evaluation
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Studio design standards, layout planning, and equipment sourcing
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Pre-opening timelines, licensing guidance, and launch checklists
Training & Education
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Comprehensive initial training covering fitness methodology, studio operations, sales, and customer experience
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Instructor education and certification programs
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Ongoing curriculum updates to maintain consistency and quality
Marketing & Brand Support
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National brand marketing initiatives
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Local launch campaigns and promotional calendars
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Digital marketing assets, CRM workflows, and lead-generation systems
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Social media guidance and community engagement strategies
Ongoing Operational Support
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Dedicated franchise support team
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Performance benchmarking and KPI analysis
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Ongoing business coaching and operational updates
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Franchisee peer collaboration and best-practice sharing
Ideal Candidate
Pvolve franchisees do not need prior fitness experience, but should demonstrate strong business leadership and a passion for wellness.
Ideal Candidates Include:
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Entrepreneurs seeking entry into boutique fitness or wellness franchising
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Multi-unit franchise operators expanding diversified portfolios
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Investors aligned with health, longevity, and community-driven brands
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Owner-operators focused on team leadership and customer experience
Preferred Attributes:
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Financial capacity to invest in a premium studio concept
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Strong management and local marketing skills
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Commitment to brand standards and operational excellence
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Interest in urban, suburban, or lifestyle-centric U.S. locations
Financial Detail
Estimated investment ranges for the U.S. market.
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Total Investment Required: $450,000 – $700,000
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Minimum Investment Required: Approximately $450,000
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Franchise Fee: $50,000
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Franchise Units: Single-unit and multi-unit opportunities available
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Infrastructure & Build-Out Costs: $200,000 – $300,000
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Equipment & Technology: $80,000 – $120,000
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Marketing & Launch Budget: $20,000 – $40,000
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Working Capital: $40,000 – $60,000
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Royalty Fee: Approximately 7% of gross revenue
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Brand Marketing Fund: Approximately 2% of gross revenue
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Expected ROI: Competitive returns with stabilized operations and strong local marketing
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Break-Even Timeline: Typically 18–30 months
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Potential Revenue Streams:
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Monthly memberships
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Class packages and private sessions
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Specialty programs and workshops
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Branded retail merchandise and accessories
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Corporate wellness partnerships and local collaborations
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