Established
2015
Franchise Units
3
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$450,000
Home Based
No
Description
Quincy’s Original Lobster Rolls brings the authentic taste of New England’s most iconic seafood dish to fast-casual dining across the United States. Built around simplicity, quality, and consistency, the brand has carved out a strong niche by doing one thing exceptionally well—serving fresh, indulgent lobster rolls made with responsibly sourced lobster and premium ingredients.
In an era where consumers actively seek differentiated, premium food experiences, Quincy’s Original Lobster Rolls stands out as a focused seafood concept with mass appeal. The menu is streamlined, operations are efficient, and the brand story connects directly to coastal heritage and authentic flavor. With seafood demand rising and lobster rolls transitioning from a regional specialty to a national craving, this franchise is positioned to capitalize on both food trends and strong unit-level economics.
For entrepreneurs looking to enter the fast-casual space with a concept that is premium yet operationally manageable, Quincy’s Original Lobster Rolls offers a compelling opportunity. The brand combines upscale perception with approachable pricing, making it suitable for urban cores, tourist markets, food halls, and high-traffic suburban locations.
Why Invest in This Franchise?
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High-demand niche: Lobster rolls have evolved into a premium comfort food with nationwide appeal
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Focused menu model: Simplified operations reduce waste, training time, and staffing complexity
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Strong brand differentiation: Clear positioning in a crowded fast-casual market
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Scalable formats: Suitable for inline stores, food halls, and non-traditional locations
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Premium pricing power: Higher average ticket compared to standard QSR concepts
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Growing seafood segment: Consumers increasingly favor high-quality protein options
Background
Established Year: 2015
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Brand Journey & History: Quincy’s Original Lobster Rolls was created to bring authentic coastal lobster rolls to inland and urban markets without compromising quality. The founders focused on sourcing, portion consistency, and a repeatable operating system from day one.
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Ownership: Privately held, with centralized brand management and franchise support infrastructure
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Franchise Active Units: Approximately 3 locations operating and in development across the USA
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Market Presence (USA): Strong presence in metropolitan areas, tourist destinations, and food-centric neighborhoods
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Industry Category: Fast-casual seafood / premium QSR
The brand’s steady expansion reflects disciplined growth rather than rapid over-saturation, helping protect franchisee territories and unit economics.
Support Training
Quincy’s Original Lobster Rolls provides comprehensive end-to-end support designed to help franchisees launch confidently and scale successfully.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review and build-out coordination
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Vendor and supply chain setup
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Pre-opening marketing and local launch planning
Training Program
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Hands-on operational training for owners and managers
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Food preparation, quality control, and safety protocols
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POS systems, inventory management, and labor optimization
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Customer service and brand standards training
Operational Support
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Ongoing field support and performance reviews
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Standard operating procedures and playbooks
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Menu optimization and seasonal promotions
Marketing & Brand Support
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National brand marketing strategies
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Digital marketing templates and local store campaigns
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Social media guidance and promotional calendars
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Grand opening and re-launch playbooks
Ongoing Support
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Continuous training updates
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New product development insights
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Franchisee communication and peer collaboration
Ideal Candidate
Quincy’s Original Lobster Rolls is best suited for entrepreneurs who value brand discipline and premium food execution.
Preferred Traits
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Multi-unit operators or first-time franchisees with strong management skills
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Passion for food quality and customer experience
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Ability to follow systems while executing locally
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Hands-on or semi-absentee ownership capability
Business Background
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Experience in food service, hospitality, or retail is beneficial but not mandatory
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Strong leadership and people management skills
Investment Capability
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Adequate liquidity to support build-out, staffing, and initial operations
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Willingness to reinvest in marketing and local brand growth
Location Preference
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Urban centers, tourist destinations, food halls, college towns, and high-footfall retail zones
Financial Detail
| Cost Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment | $250,000 |
| Franchise Fee | $35,000 |
| Build-out & Infrastructure | $120,000 – $220,000 |
| Equipment & Fixtures | $50,000 – $80,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $30,000 – $50,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |