2016
20
$230,000
$50,000
$833,000
No
Cap't Loui is a vibrant and rapidly expanding Cajun seafood boil restaurant brand that has redefined the dining experience across the United States. Since its inception in 2016, Cap't Loui has captivated seafood enthusiasts with its bold flavors, fresh ingredients, and a unique dining atmosphere. The brand's commitment to quality and community has fostered a loyal customer base, making it a prime opportunity for prospective franchisees seeking to invest in a proven and profitable business model.
Proven Success: Cap't Loui boasts an impressive average unit volume (AUV) of over $2 million, demonstrating a strong and scalable business model.
High-Quality Offerings: The brand is renowned for its fresh, top-tier seafood and signature Cajun spices, ensuring a memorable dining experience that keeps customers returning.
Comprehensive Support: Franchisees receive extensive support, including site selection, training, marketing, and operational guidance, ensuring a smooth and successful launch and ongoing operations.
Expanding Market Presence: With over 20 locations across more than 10 states, Cap't Loui is rapidly increasing its footprint, offering ample opportunities for new franchisees.
Established Year: 2016
Franchise Units: Over 20 locations across more than 10 states, including Massachusetts, New Jersey, New York, Georgia, California, Nevada, Alabama, and Rhode Island.
Founders: Cap't Loui was founded by a passionate team dedicated to bringing authentic Cajun seafood to the Northeast.
Company History: The brand began in Stoneham, Massachusetts, and has since expanded nationally through a combination of corporate and franchised locations.
Ownership: Cap't Loui, LLC is a limited liability company organized under New Jersey law on November 9, 2020.
Market Presence in the USA: Cap't Loui has established a strong presence in key markets across the United States, with plans for continued expansion.
Industry Category: Casual dining, seafood, Cajun cuisine.
Cap't Loui offers a robust support system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
Training Program: A comprehensive 4-week onboarding program covering operations, customer service, food preparation, and management practices.
Marketing Support: Grand opening assistance, ongoing promotional strategies, seasonal campaigns, and access to branded content to drive customer engagement.
Operational Guidance: Detailed operations manual, standard operating procedures, and continuous support to maintain consistency and quality across all locations.
Technology Tools: Access to a state-of-the-art POS system, online ordering platform, and back-office tools to streamline operations and enhance customer experience.
Vendor & Supply Chain Access: Exclusive partnerships with trusted suppliers to ensure the highest quality ingredients and efficient supply chain management.
Cap’t Loui seeks franchisees who are not just investors but passionate partners committed to bringing the vibrant Cajun seafood experience to their community. The ideal candidate combines entrepreneurial drive, operational diligence, and a love for hospitality. Here’s a breakdown:
Individuals who are self-motivated and have a strong desire to build and manage their own business.
Comfortable taking calculated risks and capable of handling the responsibilities of daily operations.
Excited about growing a recognizable and trusted brand in the casual dining and seafood industry.
Prior experience in restaurant management, food service, or hospitality is preferred but not mandatory.
A willingness to learn the Cap’t Loui operational system, including food preparation standards, customer service protocols, and quality control.
Ability to recruit, train, and manage a competent staff, maintaining high service standards.
Franchisees must have sufficient personal or business capital to cover the initial franchise fee, infrastructure costs, working capital, and marketing contributions.
Must be prepared to invest in a long-term business and navigate the operational costs of a high-volume restaurant.
A franchisee who values building strong community relationships, as Cap’t Loui thrives on repeat customers and word-of-mouth promotion.
Willingness to participate in local events, promotions, and charitable initiatives, strengthening the brand’s local presence.
Individuals interested in opening high-traffic, demographic-friendly locations where seafood and casual dining are in demand.
Someone who conducts market research or collaborates with the Cap’t Loui team to ensure a strong and profitable location.
Franchisees must be hands-on or capable of hiring a reliable management team to maintain the restaurant’s high standards.
Commitment to following Cap’t Loui’s systems, recipes, and service protocols to ensure brand consistency across all locations.
| Financial Category | Details / Range |
|---|---|
| Franchise Fee | $50,000 |
| Total Investment Required | $230,000 – $833,000 |
| Equipment & Buildout Costs | $200,000 – $350,000 |
| Working Capital | $55,000 – $150,000 |
| Marketing Budget / Contribution | 2% of gross sales |
| Royalty Fees | 4.5% of gross sales |
| Expected ROI | Varies by location; strong potential due to average unit volume of ~$2M |
| Break-Even Time | 12 – 24 months depending on location and operations |
| Revenue Streams | Dine-in, takeout, catering, seasonal promotions |
| Franchise Units | 20+ locations across 10+ states |
| Additional Notes | Locations in high-traffic areas increase revenue potential; operational efficiency impacts ROI |
