Established
1934
Franchise Units
236
Minimum Investment
$2,000,000
Franchise Fee
$25,000
Total Investment Range
$6,000,000
Home Based
No
Description
Raceway is a well-established convenience store and fuel retail brand built around speed, value, and everyday essentials. Known for its high-traffic locations, recognizable branding, and customer-focused store layouts, Raceway has positioned itself as a reliable neighborhood stop for fuel, snacks, beverages, and grab-and-go food.
In an industry driven by repeat visits and impulse purchases, Raceway stands out by combining competitive fuel pricing with a streamlined in-store experience. Its stores are designed for fast service, clear product visibility, and strong merchandising—key factors that drive consistent footfall and higher average ticket size.
For entrepreneurs looking to enter the resilient convenience retail sector, Raceway offers a scalable franchise model supported by proven systems, established brand recognition, and ongoing operational guidance. With demand for fuel, convenience items, and quick food options remaining strong across the U.S., Raceway continues to maintain a solid position in both urban and suburban markets.
Why Invest in This Franchise?
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Operates in a recession-resistant convenience and fuel retail industry
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Recognizable brand with established consumer trust
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Multiple revenue channels beyond fuel sales
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High-frequency customer visits supporting steady cash flow
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Proven operational systems and standardized processes
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Suitable for both single-unit owners and multi-unit investors
Background
Established Year: 1934
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Founders: Founded by Emil Stein
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Brand Journey & Company History:
Raceway began as a regional fuel retailer and gradually evolved into a modern convenience store brand. Over time, the company expanded its footprint, refined its store formats, and built a reputation for clean locations, fast transactions, and competitive pricing. Continuous reinvestment in store design, merchandising, and technology has helped the brand stay relevant in a competitive market. -
Ownership: Privately owned
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Franchise Active Units: 236
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Market Presence in the USA:
Raceway operates across multiple states, with a strong presence in the Midwest and Southern regions, particularly in high-traffic suburban and highway-adjacent areas. -
Industry Category: Convenience Store and Fuel Retail Franchise
Support Training
Raceway provides structured and ongoing support to help franchisees succeed from launch through long-term operations:
Pre-Launch Support
Assistance with site selection and feasibility analysis
Store layout planning and branding implementation
Equipment procurement and vendor coordination
Guidance on permits, licensing, and regulatory compliance
Training Programs
Comprehensive initial training covering daily operations
POS systems, inventory management, and loss prevention training
Food safety and handling procedures where applicable
Operational Support
Standard operating procedures and performance benchmarks
Field support visits and operational reviews
Ongoing guidance to improve efficiency and margins
Marketing & Brand Support
National and regional promotional initiatives
In-store merchandising programs and seasonal campaigns
Local marketing strategies to drive repeat traffic
Ongoing Support
Continuous education and system updates
New product introductions and operational enhancements
Access to performance data and reporting tools
Ideal Candidate
The Raceway franchise is best suited for disciplined operators and investors who value structure and consistency:
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Business Background: Experience in retail, hospitality, fuel operations, or multi-unit management is beneficial
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Entrepreneurial Approach: Willingness to follow systems and brand standards
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Passion: Interest in fast-paced retail environments and customer service
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Investment Capability: Sufficient capital to support development, staffing, and working capital
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Location Preference: Urban, suburban, or highway-accessible markets with strong traffic flow
The model is especially attractive to multi-unit owners aiming to build a regional portfolio.
Financial Detail
| Cost / Financial Component | Estimated Range (USD) |
|---|---|
| Initial Franchise Fee | $25,000 – $50,000 |
| Total Investment Required | $2,000,000 – $6,000,000 |
| Minimum Investment | ~$2,000,000 |
| Land & Site Development | $700,000 – $2,000,000 |
| Building & Construction | $600,000 – $1,800,000 |
| Equipment & Fixtures | $250,000 – $500,000 |
| Initial Inventory | $100,000 – $200,000 |
| Marketing & Grand Opening | $20,000 – $50,000 |
| Training & Pre-Opening Costs | $10,000 – $30,000 |
| Working Capital (3–6 months) | $150,000 – $400,000 |
| Royalty Fee | Industry-standard % |
| Advertising Fee | 1% – 3% |
| Estimated Break-Even Period | 24 – 48 months |
| Expected ROI | Long-term, stable |