Established
1965
Franchise Units
423
Minimum Investment
$50,000
Franchise Fee
Inquire
Total Investment Range
$150,000
Home Based
No
Description
Realty Executives is one of the most established and respected names in the American real estate brokerage industry. Built on a foundation of professionalism, productivity, and agent-centric values, Realty Executives offers a powerful franchise opportunity for entrepreneurs who want to own and scale a high-performance real estate business under a nationally recognized brand.
Unlike traditional brokerages that focus on volume at the expense of quality, Realty Executives has long positioned itself as a premium, full-service real estate brand. The company emphasizes experienced agents, strong local leadership, and cutting-edge technology that empowers brokers and sales professionals to perform at their highest level. With decades of proven systems, brand trust, and a flexible ownership model, the franchise appeals to both seasoned real estate professionals and strategic investors seeking long-term growth in the U.S. housing market.
Why Invest in This Franchise?
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Legacy brand with decades of recognition across the United States
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Agent-centric brokerage model designed to attract and retain high-producing professionals
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Scalable ownership structure supporting single and multi-unit growth
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Multiple revenue streams beyond traditional commissions
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Strong long-term demand driven by residential and commercial real estate markets
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Comprehensive franchise support from launch through expansion
Background
- Established Year: 1965
- Founders: David and Sally McCormack
- Industry Category: Real Estate Brokerage & Property Services
- Franchise Active Units (USA): 423
Realty Executives was founded with a vision to elevate professionalism in real estate while increasing earning potential for agents and brokers. Over time, the brand evolved into a franchise-based brokerage system that prioritizes quality, leadership, and ethical business practices.
Support Training
Pre-Launch Support
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Franchise onboarding and brokerage setup guidance
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Market research and territory evaluation
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Office branding, systems setup, and technology integration
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Business planning and launch strategy development
Operational Support
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Proven brokerage operations frameworks
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Agent recruitment, retention, and productivity systems
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Compliance guidance and operational best practices
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Access to centralized CRM and transaction management tools
Marketing & Brand Support
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National brand positioning and marketing resources
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Customizable local marketing materials
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Digital marketing strategies for listings and agent promotion
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Referral and relocation network participation
Training & Education
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Broker-owner and leadership training programs
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Ongoing professional development for agents and staff
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Sales, negotiation, and client experience training
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Coaching programs focused on growth and profitability
Ongoing Support
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Dedicated franchise support teams
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Peer networking and collaboration opportunities
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Continuous system upgrades and performance optimization
Ideal Candidate
The ideal Realty Executives franchisee is an entrepreneur or real estate professional with strong leadership skills and a desire to build a scalable brokerage business. While prior real estate experience is beneficial, it is not mandatory for all ownership models.
Ideal candidates typically:
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Have backgrounds in real estate, sales, management, or entrepreneurship
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Possess strong people-management and leadership capabilities
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Are passionate about mentoring and developing agents
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Have sufficient capital for office setup, staffing, and marketing
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Seek long-term business ownership rather than short-term returns
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Are interested in expanding into single or multiple U.S. territories
Financial Detail
| Investment Component | Estimated Range |
|---|---|
| Total Initial Investment | $50,000 – $150,000 |
| Minimum Investment Required | $50,000 |
| Franchise Fee | $25,000 – $40,000 |
| Office Setup & Infrastructure | $10,000 – $40,000 |
| Marketing & Launch Budget | $5,000 – $20,000 |
| Working Capital | $10,000 – $30,000 |
| Royalty Fees | Percentage-based (varies by agreement) |
| Expected ROI | Market-dependent; scalable with agent growth |
| Break-Even Time | Typically 12–24 months |
| Franchise Units | Single-unit and multi-unit opportunities available |