2010
54
$200,000
$49,000
$1,040,000
No
Redline Athletics is a leading youth sports performance franchise designed to transform young athletes into stronger, faster, and more resilient competitors. The franchise leverages evidence-based sports science, elite coaching staff, and world-class training facilities featuring professional-grade equipment such as Hammer Strength racks, VertiMax platforms, and turf fields.
Their unique approach combines personalized athletic development programs with an emphasis on injury prevention and functional fitness, helping young athletes excel in their sports while building confidence and discipline. With a focus on community involvement, Redline Athletics fosters long-term relationships with local schools, clubs, and families.
The franchise’s position at the intersection of health, sports, and youth development has made it a respected and sought-after brand. It fills a vital niche within the growing multi-billion-dollar youth sports industry, establishing a reputation for delivering measurable results and positive community impact.
Growing Youth Sports Market: The U.S. youth sports industry generates over $19 billion annually, with increasing demand for specialized athletic training and performance enhancement services.
Multiple Revenue Streams: Memberships, private coaching, group training, seasonal sports camps, adult fitness classes, merchandise sales, and gift cards create diversified income sources.
Established Franchise Model: Developed by a fitness franchise veteran, Redline Athletics offers tested operational systems and comprehensive support.
Advanced Training Technology: Incorporates cutting-edge tools like Fusionetics for injury prevention and performance tracking, giving franchisees a competitive edge.
Community-Centric Brand: Strong local partnerships enhance market penetration and customer loyalty.
Scalable Business Opportunity: Suitable for single-unit owners and ambitious multi-unit operators looking to dominate regional markets.
Attractive Profitability: Average annual unit revenue exceeds $800,000 with sustainable margins driven by recurring memberships and diverse service offerings.
Established Year & Founders
Redline Athletics was founded in 2010 by John Leonesio, an accomplished entrepreneur in the fitness franchise industry known for co-founding Massage Envy and The Joint Chiropractic. His vision was to create a specialized athletic training system that elevates youth athletes’ performance using scientific principles and innovative coaching methods.
Brand Journey & Company History
Originally developed to train two figure skaters, the concept quickly evolved into a scalable youth sports performance franchise. Since launching franchising efforts around 2013-2014, Redline Athletics has expanded steadily to more than 40 franchise units across the United States. The brand is headquartered in Scottsdale, Arizona, and continues to innovate with cutting-edge training technologies and systems.
Ownership
Redline Athletics is a privately held company, committed to supporting franchisees with hands-on leadership and a franchise system grounded in proven operational excellence.
Market Presence in USA
The brand operates exclusively in the United States with franchise units spread across suburban and metropolitan areas, focusing on markets with strong youth sports participation and community engagement.
Industry Category
Redline Athletics belongs to the Youth Sports Performance & Fitness industry, offering specialized athletic training and injury prevention programs to children and teens ages 8–18, along with adult fitness services.
Pre-Launch Support
Site Selection Assistance – Market analysis, demographic studies, and real estate broker network.
Facility Design & Build-Out – Layout planning, equipment sourcing, and contractor guidance.
Pre-Opening Marketing Campaign – Social media, digital ads, community outreach, and grand-opening events.
Operational Training
Initial Franchisee Training – Comprehensive 3–5 day program covering daily operations, staff management, member engagement, and revenue optimization.
Coaching Certification – Access to Redline’s training curriculum and performance tracking systems.
Marketing Support
Branded promotional materials, local marketing templates, SEO support, and national advertising campaigns.
Ongoing Support
Regular performance reviews, operational updates, webinars, and annual franchisee conferences.
Dedicated regional developer for continuous operational and marketing guidance.
Redline Athletics is looking for driven, community-focused entrepreneurs who share the brand’s passion for sports, fitness, and youth development. The ideal franchise partner is someone who can combine business acumen with a love for athletic training to build a thriving, impactful performance center.
A genuine enthusiasm for sports, coaching, and youth development.
Enjoys working with children, teens, parents, and local sports organizations.
Committed to making a positive community impact through athletic performance programs.
Experience in business ownership, sports management, fitness training, or franchise operations is beneficial, but not mandatory.
Strong leadership, people management, and communication skills.
Comfortable with sales, marketing, and community outreach to build local brand presence.
Minimum net worth: $400,000 – $500,000
Liquid capital: $100,000 – $150,000
Ability to fund build-out, equipment, staffing, and pre-opening marketing until break-even is achieved.
Hands-on involvement in day-to-day operations during the initial growth phase.
Growth-oriented vision — open to multi-unit expansion in the future.
Willing to follow a proven franchise system and work closely with corporate support teams.
Best suited for suburban and mid-sized urban markets with high youth sports participation rates.
Ideal areas are close to schools, sports complexes, and family-oriented communities.
| Expense Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $49,000 |
| Total Initial Investment | $325,000 – $1,040,000 |
| Infrastructure & Build-Out | $200,000 – $600,000 |
| Initial Marketing Budget | $15,000 – $30,000 |
| Working Capital | $20,000 – $50,000 |
| Royalty Fee | 7% of gross sales |
| Marketing Fee | 1% of gross sales |
| Expected ROI | 15–20% annual return |
| Break-Even Period | 18–36 months |
| Potential Revenue Streams | Memberships, private training, sports camps, adult fitness, merchandise sales |
