1976
400
₹ 30,00,000
₹ 2,00,000
₹ 30,00,000
No
The Relaxo Footwears franchise offers entrepreneurs the chance to join a proven retail model backed by four decades of brand trust. With a product line that appeals to every age group and income segment, Relaxo blends affordability, durability, and style—qualities that resonate strongly with Indian consumers.
The franchise model is designed for high-volume sales with zero stock liability, a feature that greatly reduces risk for investors. The company’s multi-brand strategy ensures that franchisees can cater to customers across a wide spectrum—from budget-conscious buyers to style-driven youth.
As a Relaxo franchise partner, you’re not just selling footwear—you’re becoming part of a national retail powerhouse known for its consistent demand, brand loyalty, and unmatched market penetration.
1. Strong Brand Reputation:
Over 40 years of market presence, widely recognized and trusted by Indian households.
2. Massive Product Range:
From everyday slippers to sports shoes, Relaxo caters to diverse needs and demographics.
3. High Market Demand:
Footwear is an essential, repeat-purchase category. In India, rising disposable incomes and fashion awareness have driven double-digit industry growth.
4. Growth Potential:
The Indian footwear industry is projected to grow at CAGR of 8–10% in the coming years, with Relaxo already enjoying deep market penetration.
5. Zero Stock Liability Model:
Franchisees don’t need to invest heavily in upfront inventory; stock is supplied and managed by Relaxo.
6. Attractive ROI:
Average ROI is 30–35%, with break-even possible in 1–2 years depending on location and scale.
7. Marketing Power:
Backed by celebrity endorsements (e.g., Salman Khan, Akshay Kumar) and large-scale national campaigns.
Relaxo Footwears Limited, one of India’s most iconic and trusted footwear brands, traces its origins back to 1976 when brothers Ramesh Kumar Dua and Mukand Lal Dua began manufacturing simple yet durable “Hawai” slippers. The company was formally incorporated in 1984 and is headquartered in New Delhi.
Over the years, Relaxo has grown from a small-scale operation into India’s largest footwear manufacturer by volume, with a daily production capacity of more than 50,000 pairs across multiple modern facilities in Haryana, Rajasthan, and Uttarakhand. It operates in the footwear and lifestyle retail industry, offering products across the economy, mid-range, and lifestyle segments.
The brand’s diverse portfolio includes household names like:
Relaxo – Affordable daily wear slippers and sandals
Sparx – Stylish sports shoes, sneakers, and athleisure footwear
Flite – Trendy semi-formal and casual sandals
Bahamas – Youthful and vibrant flip-flops
Schoolmate – Durable and comfortable school shoes
Belle – Footwear for women
Today, Relaxo is a publicly listed company on both the BSE and NSE, with a strong retail presence across over 50,000 multi-brand outlets, exclusive brand stores, and a growing e-commerce footprint through platforms like Amazon, Flipkart, Myntra, and its own website.
Relaxo offers comprehensive, end-to-end support to franchise partners:
Pre-Launch Support:
Guidance in site selection and feasibility study
Store design, layout, and branding support
Vendor coordination for interiors and fixtures
Operational Training:
Staff recruitment assistance
In-store sales and customer service training
POS system operation and inventory handling
Marketing & Promotional Support:
National advertising campaigns
Regional promotions and festive offers
Social media and e-commerce integration
Ongoing Support:
Seasonal product updates
Merchandising assistance
Regular performance review and operational consultation
Who Should Apply?
Relaxo Footwears looks for partners who are more than just investors—individuals or businesses that can uphold the brand’s values, ensure customer satisfaction, and drive sales in their local markets. The ideal franchisee combines entrepreneurial spirit with the ability to manage day-to-day retail operations effectively.
Entrepreneurial Mindset
Should be proactive, motivated, and committed to running the store as a primary business rather than a passive investment.
Ready to engage with customers, lead a team, and adapt to evolving retail trends.
Retail or Business Experience (Preferred, Not Mandatory)
Prior exposure to footwear, fashion, lifestyle, or FMCG retail is an advantage.
Understanding of local consumer preferences and seasonal buying patterns will help in maximizing sales.
Investment Capability
Comfortable with a capital range of ₹10–20 lakh for smaller outlets or ₹30–50 lakh for premium locations.
Able to manage operational expenses until the store reaches break-even (typically 12–24 months).
Passion for Customer Service
Believes in offering a personalized shopping experience and ensuring customers leave satisfied—encouraging repeat purchases and brand loyalty.
Location Advantage
Ideally based in or willing to set up in high-footfall urban, semi-urban, or Tier-2 city markets.
Locations such as malls, busy commercial streets, and shopping complexes are most suitable.
Long-Term Commitment
Willing to sign a 3–5 year franchise agreement and actively participate in brand growth strategies.
Ready to implement brand guidelines for store design, merchandising, and customer engagement.
| Component | Approximate Value |
|---|---|
| Total Investment | ₹10–20 lakh (basic store); ₹30–50 lakh (premium store format) |
| Franchise Fee | ₹2–2.25 lakh |
| Infrastructure Cost | Included in investment; covers interiors, fixtures, POS setup |
| Marketing Budget | Allocated jointly; supported by national campaigns |
| Working Capital | Moderate, as stock liability is minimal |
| Royalty / Revenue Share | Approx. 30% to franchisor; 70% to franchisee |
| Expected ROI | 30–35% |
| Break-even Period | 12–24 months |
| Revenue Streams | In-store sales, festive promotions, limited edition product lines |
