Description
Rhea Lana’s is a nationally recognized children’s consignment franchise built around a simple yet powerful idea: helping families save money, earn extra income, and shop smarter—while giving franchise owners a meaningful, community-driven business. Operating through large-scale, seasonal pop-up consignment events, the brand has carved out a unique position at the intersection of resale retail, parenting services, and local community engagement.
Unlike traditional brick-and-mortar retail franchises, Rhea Lana’s focuses on high-volume, time-bound sales events that generate strong cash flow in condensed windows. Parents consign gently used children’s clothing, toys, baby gear, and maternity items, while thousands of value-focused shoppers attend each event. This model creates a win-win ecosystem: consignors earn money, shoppers save significantly, and franchise owners benefit from scalable event-based revenue without year-round retail overhead.
The brand’s reputation is built on quality control, organization, and trust. Each event is carefully merchandised, well-staffed, and marketed aggressively within the local market. As resale and sustainability trends continue to accelerate across the U.S., Rhea Lana’s stands out as a proven franchise with strong brand recognition, loyal repeat customers, and a business model that aligns with modern consumer values.
Background
Established Year: Rhea Lana’s was founded in 1997.
Franchise Active Units (USA): Rhea Lana’s has approximately 121+ active franchise territories operating across the United States.
Founders: The brand was founded by Rhea and Lance Rodgers.
Brand Journey and Company History: What began as a small community children’s consignment sale quickly gained traction due to its organization, quality standards, and family-friendly approach. As demand increased, the founders refined the operational playbook and expanded the concept nationwide through franchising. Over time, the brand introduced improved systems, technology, and standardized processes that allow franchisees to replicate success in their local markets.
Ownership and Market Presence: Rhea Lana’s operates as a U.S.-based franchise system with a strong presence across multiple states. The brand is especially popular in suburban, family-oriented communities where demand for children’s resale events remains consistently high.
Industry Category
Children’s resale and consignment
Event-based retail franchise
Community-focused small business model
Support Training
Rhea Lana’s is known for its structured and supportive franchise system designed to guide owners through every stage of the business.
Pre-Launch Support
Franchisees receive step-by-step assistance with territory setup, event planning, venue selection, staffing strategies, and launch timelines. This ensures clarity and confidence before the first event.
Initial Training Program
Comprehensive training covers consignor onboarding, pricing and tagging systems, volunteer coordination, event layout, and sales execution. The program is designed for both new and experienced entrepreneurs.
Operational Support
Detailed operating manuals, event checklists, and proven workflows help franchisees manage logistics efficiently. Ongoing operational guidance is available as the business grows.
Marketing & Advertising Support
Franchisees are provided with branded marketing materials, promotional templates, and proven local marketing strategies. Support includes digital promotion, social media planning, email campaigns, and community partnerships.
Ongoing Education & Network Access
Continuous learning opportunities, system updates, and access to an established franchisee network allow owners to share insights and refine their operations season after season.
Ideal Candidate
Rhea Lana’s is an excellent fit for entrepreneurs seeking flexibility, impact, and hands-on involvement.
Business Background
No previous franchise or retail experience is required. Ideal candidates are organized, comfortable managing people, and capable of coordinating large-scale events.
Personal Attributes
Successful franchisees are detail-oriented, energetic, and passionate about serving families. Strong communication and leadership skills are essential for managing volunteers and temporary staff.
Investment Capability
This opportunity is well-suited for investors looking for a lower-cost entry into franchising with the ability to scale revenue through multiple events each year.
Location Preference
Best suited for suburban and family-dense territories with strong school systems, community groups, and parent networks.
Financial Detail
| Cost Category | Estimated Amount (USD) |
|---|
| Initial Franchise Fee | $18,500 – $22,500 |
| Total Initial Investment | $30,000 – $45,000 |
| Minimum Investment Required | ~$30,000 |
| Equipment & Supplies | $4,000 – $8,000 |
| Software & Systems | $1,000 – $2,000 |
| Event Setup & Infrastructure | $3,000 – $6,000 |
| Initial Marketing & Advertising | $2,000 – $4,000 |
| Venue Deposits & Logistics | $3,000 – $6,000 |
| Working Capital (Initial Events) | $3,000 – $6,000 |
| Royalty Fees | Percentage of gross event sales |
| Renewal / Ongoing Fees | As per franchise agreement |
| Estimated Break-Even Timeline | 1–2 sales seasons |
| Expected ROI Potential | Moderate to high with repeat events |
| Primary Revenue Streams | Consignor fees, sales commissions, early-access passes, local sponsorships |
Figures are approximate and may vary based on territory size, number of events per year, and local market conditions.
