Established
2002
Franchise Units
80
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$750,000
Home Based
No
Description
RimTyme Custom Wheels and Tires is a well-established franchise opportunity within the high-demand automotive aftermarket industry. Built around custom wheels, performance tires, lift kits, and flexible payment options, the brand has carved out a strong niche by serving everyday drivers who want premium automotive upgrades without the burden of upfront costs.
RimTyme locations operate as full-service retail showrooms, combining an engaging in-store experience with expert installation services. The concept is especially recognized for its customer-friendly payment programs, allowing buyers to upgrade their vehicles immediately while paying over time. This model attracts a wide customer base including truck and SUV owners, performance enthusiasts, and style-conscious urban drivers.
Positioned at the intersection of automotive customization, retail financing, and recurring consumer demand, RimTyme benefits from repeat business, strong referrals, and steady foot traffic driven by vehicle ownership trends across the United States. For franchisees, the business offers a proven, systems-driven model supported by years of operational refinement and national brand recognition.
Why Invest in This Franchise?
RimTyme offers a compelling investment opportunity for entrepreneurs seeking entry into the automotive sector with a differentiated and scalable retail concept.
Key advantages include:
• Strong demand for wheels, tires, and customization upgrades year-round
• Flexible payment options that increase customer accessibility and average order value
• Recognized brand presence within the automotive aftermarket space
• Multiple revenue streams from products, installations, and accessories
• Repeat and referral-driven customer base
• Essential-product category that maintains demand even during economic fluctuations
Background
Brand Name: RimTyme Custom Wheels and Tires
Established Year: 2002
Founders: Automotive retail entrepreneurs with industry and finance experience
Industry Category: Automotive Aftermarket / Wheels & Tires Retail
Franchise Active Units: 80+ locations across the United States
RimTyme was founded with a clear mission: to make custom wheels and tires accessible to a broader audience through professional retail environments and flexible purchasing solutions. What began as a regional concept has grown into a structured franchise system with a strong presence in both metropolitan and suburban markets.
Over time, the brand refined its showroom design, inventory management, installation processes, and payment programs. This evolution enabled RimTyme to scale efficiently while maintaining consistency and quality across locations. Today, it is recognized as a trusted name in automotive customization and tire retail across the USA.
Support Training
RimTyme delivers comprehensive support designed to help franchisees launch successfully and operate with confidence.
Pre-Launch Support
• Territory evaluation and site selection guidance
• Store layout and showroom design assistance
• Equipment sourcing and inventory planning
• Vendor relationships and supply chain setup
• Staffing models and hiring support
Initial Training
• Hands-on operational training
• Product knowledge and installation safety training
• Sales systems and customer financing education
• POS systems, inventory control, and reporting
• Local marketing and grand opening planning
Ongoing Support
• Dedicated franchise support team
• Field operations guidance and performance reviews
• Ongoing product updates and technical training
• National purchasing power and vendor access
• Marketing campaigns and promotional planning
Ideal Candidate
The RimTyme franchise is ideal for motivated entrepreneurs and investors who want to operate a growth-oriented automotive retail business.
The ideal franchisee typically has:
• Strong leadership and business management skills
• Retail, automotive, or sales experience (preferred but not mandatory)
• Ability to manage staff, inventory, and daily operations
• Passion for automotive culture and customization
• Financial capacity to invest and scale within a defined territory
• Interest in owner-operator or semi-absentee ownership models
The brand performs particularly well in markets with high vehicle ownership and a strong truck and SUV culture.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $40,000 |
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Investment Required | ~$350,000 |
| Leasehold Improvements / Build-Out | $120,000 – $250,000 |
| Equipment, Lifts & Tools | $75,000 – $150,000 |
| Initial Inventory (Wheels, Tires, Accessories) | $80,000 – $180,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Pre-Opening & Grand Opening Marketing | $15,000 – $30,000 |
| Working Capital (3–6 Months) | $40,000 – $90,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Primary Revenue Streams | Wheels, Tires, Installations, Lift Kits, Accessories |
| Franchise Active Units (USA) | 80+ Locations |
Figures are indicative and may vary based on market size, location, real estate costs, and operational scale.
