Established
2012
Franchise Units
7
Minimum Investment
$500,000
Franchise Fee
$40,000
Total Investment Range
$1,000,000
Home Based
No
Description
Rise Biscuits Donuts is a fast-growing, chef-driven breakfast franchise that has successfully carved out a niche in the competitive quick-service restaurant (QSR) space. Known for its made-from-scratch buttermilk biscuits, indulgent donuts, locally roasted coffee, and Southern-inspired comfort menu, Rise delivers an elevated breakfast experience that feels both nostalgic and modern.
Unlike traditional breakfast chains that rely heavily on frozen ingredients or broad menus, Rise Biscuits Donuts focuses on simplicity, quality, and crave-worthy flavor. The brand’s compact menu is designed for speed, consistency, and repeat business, making it highly attractive for today’s on-the-go consumer. With breakfast being one of the most profitable and under-saturated dayparts in many U.S. markets, Rise is strategically positioned to benefit from strong morning traffic, loyal customers, and premium average ticket sizes.
The brand’s welcoming store design, strong branding, and community-focused marketing have helped it build a cult-like following in multiple states. For entrepreneurs seeking a differentiated food franchise with strong unit economics and lifestyle-friendly operating hours, Rise Biscuits Donuts represents a compelling investment opportunity.
Why Invest in This Franchise?
Investing in Rise Biscuits Donuts means entering the booming breakfast and coffee segment with a brand that already resonates with modern consumers. Breakfast QSR continues to outperform many other food categories due to daily demand, habitual consumption, and strong margins.
Key investment highlights include:
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Proven breakfast-focused concept with high repeat visits
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Streamlined menu that simplifies operations and staffing
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Strong brand identity centered on quality and authenticity
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Daytime operating hours with limited late-night exposure
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Flexible footprints suitable for urban, suburban, and mixed-use locations
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Scalable model with multi-unit ownership potential
Background
Established Year:
Rise Biscuits Donuts was founded in 2012.
Brand Journey & Company History:
The first Rise location opened with a simple vision: serve the best biscuits and donuts using high-quality ingredients in a fast, friendly environment. Early success and strong local demand quickly proved the scalability of the concept. As word spread, Rise expanded through franchising, focusing on markets that valued artisanal food and premium breakfast options.
Ownership & Market Presence:
Rise Biscuits Donuts operates as a franchised brand across multiple U.S. states, with a growing footprint in key metropolitan and suburban markets. The company falls under the Quick-Service Restaurant (QSR) / Breakfast & Coffee Franchise category, competing favorably against both national chains and independent cafes.
Franchise Active Units: Rise Biscuits Donuts currently operates 7+ active franchise and company-owned units across the United States, with additional locations in various stages of development in key growth markets.
Support Training
Rise Biscuits Donuts offers comprehensive franchise support designed to help owners launch confidently and operate efficiently.
Pre-Launch Support:
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Site selection and lease review guidance
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Store layout, kitchen design, and equipment planning
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Vendor sourcing and supply chain setup
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Pre-opening marketing and community launch strategy
Training Program:
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In-depth initial training covering food preparation, operations, and brand standards
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On-site training prior to opening to ensure operational readiness
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Management training focused on labor control, scheduling, and quality assurance
Operational Support:
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Detailed operations manuals and standardized recipes
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Ongoing field support and performance coaching
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Technology systems for POS, inventory, and reporting
Marketing & Ongoing Support:
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Brand-level marketing campaigns and creative assets
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Digital marketing guidance, social media support, and local store marketing playbooks
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Ongoing education, refresher training, and franchisee collaboration opportunities
Ideal Candidate
Rise Biscuits Donuts is best suited for motivated entrepreneurs who value quality, hospitality, and operational excellence.
Ideal candidates typically have:
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Experience in food service, hospitality, or multi-unit retail (preferred but not mandatory)
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Strong people-management and leadership skills
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Passion for community engagement and customer service
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Financial capability to meet investment and liquidity requirements
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Willingness to follow systems while executing local marketing
Both owner-operators and semi-absentee investors are welcomed, especially those interested in developing multiple units within a protected territory.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $500,000 – $1,000,000 |
| Minimum Investment Required | ~$500,000 |
| Initial Franchise Fee | ~$40,000 |
| Leasehold Improvements / Build-Out | $250,000 – $500,000 |
| Equipment, Furniture & Fixtures | $120,000 – $200,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Pre-Opening & Grand Opening Marketing | $10,000 – $25,000 |
| Initial Inventory & Supplies | $15,000 – $30,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Expected ROI (Location Dependent) | 18% – 30% Annually |