Established
1984
Franchise Units
540
Minimum Investment
$194,863
Franchise Fee
$35,000
Total Investment Range
$528,061
Home Based
No
Description
Rita’s Italian Ice & Frozen Custard is a beloved American dessert franchise known for its refreshing Italian Ice and rich frozen custard. With a loyal customer base and a fun, family-friendly brand image, Rita’s offers entrepreneurs a low-barrier entry into the booming frozen dessert industry. The franchise blends traditional recipes with innovation, offering a wide range of flavors and treats that attract customers of all ages.
Background
Founded in 1984 in Bensalem, Pennsylvania, Rita’s started as a small business and rapidly grew into a national sensation. With over 35 years of industry experience, the brand has expanded to hundreds of locations across the United States and internationally. Rita’s has built a strong presence with its high-quality products, consistent branding, and deep-rooted community engagement.
Support Training
Rita’s provides a comprehensive franchisee support system, which includes:
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Initial Training Program: In-depth classroom and hands-on training covering operations, management, and customer service.
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Ongoing Support: Continuous marketing, operational, and technical support.
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Site Selection Assistance: Help with market analysis and real estate decisions.
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Grand Opening Marketing: Local advertising and promotional tools for a successful launch.
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Field Support Team: Dedicated team to assist franchisees throughout the business lifecycle.
Ideal Candidate
Rita’s is looking for individuals who:
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Are passionate about customer service and community engagement.
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Have previous experience in food service or business management (preferred but not required).
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Are enthusiastic, motivated, and hands-on in running their own business.
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Possess strong leadership and team-building skills.
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Can meet the financial requirements and are ready to grow with the brand.
Financial Detail
Franchise Fee: $35,000
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Total Investment Range: $194,863 – $528,061
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Minimum Investment Required: $194,863
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Royalty Fee: 6.5% of gross sales
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Marketing Fee: 3% of gross sales
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Franchise Units (USA): Over 540+ locations (as of 2024)
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Established Year: 1984