Established
2009
Franchise Units
100
Minimum Investment
$250,000
Franchise Fee
$54,000
Total Investment Range
$400,000
Home Based
No
Description
Rocket Fizz Soda Pop and Candy Shop is one of the most recognizable and entertaining specialty retail franchises in the United States. Built around nostalgia, pop culture, and an unmatched assortment of craft sodas and retro candy, Rocket Fizz delivers a shopping experience that goes far beyond a traditional candy store. Walking into a Rocket Fizz location feels like stepping into a pop-culture museum packed with vintage signs, classic brands, novelty items, and hundreds of glass-bottled sodas from around the world.
The brand has carved out a powerful niche in experiential retail by combining impulse-driven products with an environment designed for discovery, gifting, and repeat visits. Rocket Fizz stores attract a wide demographic mix including families, tourists, collectors, millennials, and Gen Z shoppers who are drawn to unique flavors, limited-edition candy, and throwback favorites they cannot find in big-box stores.
From high-traffic downtowns and lifestyle centers to tourist corridors and college towns, Rocket Fizz thrives in locations where foot traffic and curiosity drive spontaneous purchases. Its colorful branding, affordable price points, and constant product rotation make it especially resilient in today’s retail environment, where experiences and novelty matter more than ever.
Why Invest in This Franchise?
Rocket Fizz offers a compelling investment opportunity for entrepreneurs looking to enter specialty retail with a proven, scalable concept.
Strong Brand Recognition
Rocket Fizz has become a nationally recognized name in nostalgic candy and craft soda retail, supported by years of media exposure, word-of-mouth marketing, and social sharing.
Impulse-Driven Revenue Model
Most purchases are spontaneous, leading to high average margins and frequent add-on sales. Customers often buy multiple items per visit.
Broad Customer Appeal
The concept resonates with children, adults, collectors, and tourists, creating consistent traffic throughout the year and strong gifting demand during holidays.
Simplified Operations
No cooking, no complicated equipment, and no perishable inventory like traditional food concepts. Operations are retail-focused and staff training is straightforward.
Experiential Retail Advantage
Rocket Fizz stores are destinations. The in-store experience itself becomes the marketing engine, encouraging repeat visits and social media engagement.
Background
Established Year
Rocket Fizz Soda Pop and Candy Shop was founded in 2009.
Founders
The brand was founded by Brandon and Ryan Morgan, entrepreneurs with a passion for classic Americana, vintage brands, and pop-culture collectibles.
Brand Journey & Company History
What began as a single nostalgic candy and soda store quickly gained popularity due to its massive product selection and playful atmosphere. The founders recognized early on that Rocket Fizz was not just selling candy and soda, but memories and experiences. This insight fueled rapid growth through franchising, allowing the brand to expand across the United States.
Over the years, Rocket Fizz has refined its store design, supply chain, and franchise systems while maintaining the quirky, fun personality that made it successful from the start.
Ownership & Market Presence
Rocket Fizz operates as a franchised retail brand with 100+ active franchise units across the United States, with continued expansion in both established and emerging markets.
Industry Category
Specialty Retail Franchise
Candy Store Franchise
Novelty & Gift Retail Franchise
Support Training
Rocket Fizz provides comprehensive support designed to help franchisees launch smoothly and operate confidently.
Pre-Launch Support
• Site selection guidance and demographic analysis
• Store layout, design standards, and merchandising plans
• Vendor sourcing and initial inventory planning
• Assistance with lease review and space requirements
Training Program
• In-depth initial training covering operations, inventory management, POS systems, and customer experience
• Merchandising strategies to maximize impulse sales
• Product knowledge training on sodas, candies, and novelty items
• Staffing, scheduling, and retail best practices
Operational Support
• Ongoing operational guidance from experienced franchise support teams
• Access to proprietary systems and vendor relationships
• Regular updates on new products, seasonal trends, and best sellers
Marketing & Brand Support
• National brand recognition and marketing assets
• Store-level promotional strategies and seasonal campaigns
• Social media guidance and promotional content ideas
• Grand opening marketing playbooks
Ongoing Support
• Continued coaching and performance insights
• Franchisee network collaboration and shared best practices
• Ongoing product innovation and merchandising updates
Ideal Candidate
The ideal Rocket Fizz franchisee does not need prior candy or retail experience, but should bring enthusiasm, energy, and strong people skills.
Best-Suited For
• Retail-minded entrepreneurs
• Owner-operators seeking a fun, customer-facing business
• Investors looking for a semi-absentee retail model with a manager in place
• Couples or family operators
Key Traits & Skills
• Passion for customer experience and pop culture
• Strong organizational and merchandising instincts
• Comfort managing staff and retail operations
• Local marketing mindset and community engagement
Investment Capability
• Ability to meet minimum liquidity and net worth requirements
• Willingness to invest in a branded retail build-out
Location Preference
• High-foot-traffic areas
• Tourist destinations
• Lifestyle centers and shopping districts
• College towns and entertainment corridors
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $54,000 |
| Total Initial Investment | $250,000 – $400,000 |
| Minimum Investment Required | $250,000 |
| Leasehold Improvements & Build-Out | $120,000 – $200,000 |
| Initial Inventory | $60,000 – $90,000 |
| Equipment, Fixtures & Signage | $30,000 – $60,000 |
| Grand Opening & Local Marketing | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Ongoing Royalty Fee | ~6% of Gross Sales |
| Advertising / Brand Fund | Typically 1–2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 months |
| Typical Revenue Streams | Candy, craft sodas, novelty items, seasonal & gift sales |
| Franchise Units (USA) | 100+ Active Locations |