Established
1963
Franchise Units
500
Minimum Investment
$70,000
Franchise Fee
$35,000
Total Investment Range
$2,000,000
Home Based
No
Description
The Rodeway Inn franchise represents one of the most recognizable names in the economy lodging segment across the United States. Designed for value-driven travelers and cost-conscious operators, Rodeway Inn delivers a straightforward, dependable hotel concept that emphasizes affordability, convenience, and strong roadside visibility.
Positioned within the highly resilient budget hotel category, Rodeway Inn appeals to leisure travelers, road-trippers, contractors, and short-stay guests who prioritize price, location, and simplicity over luxury amenities. The brand has built a solid reputation by focusing on what matters most in economy hospitality: clean rooms, efficient operations, and consistent guest experiences.
As part of a large, established hospitality portfolio, Rodeway Inn franchisees benefit from national brand recognition, powerful reservation systems, and proven operating standards—while maintaining flexibility that suits both first-time hotel owners and experienced hospitality investors. The franchise is particularly attractive for conversions, making it a practical option for independent motel owners seeking to improve performance through branding and distribution without excessive capital expenditure.
In a market where affordable travel remains in constant demand, Rodeway Inn continues to hold a strong competitive position by delivering reliable value to guests and scalable profitability to owners.
Why Invest in This Franchise?
Investing in a Rodeway Inn franchise provides an accessible entry into the hospitality industry with manageable operating complexity and wide market appeal.
Key advantages include:
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Strong brand awareness in the U.S. economy hotel segment
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Support from an experienced hotel franchisor
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Lower operating costs compared to midscale and upscale hotels
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Conversion-friendly model for existing properties
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Centralized reservation and distribution systems
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Consistent demand driven by domestic travel and workforce lodging
Background
- Established Year: 1963
- Industry Category: Economy / Budget Hotels
- Market Presence: Nationwide across the United States
- Ownership Model: Franchised hotel brand
- Franchise Active Units – USA: 500+
Rodeway Inn was founded in the 1960s with a clear goal: provide travelers with affordable, reliable accommodations without unnecessary extras. Over time, the brand expanded rapidly near highways, suburban corridors, and secondary markets—locations known for consistent occupancy and repeat demand.
As the brand evolved, it gained access to advanced hospitality systems, nationwide marketing, and structured operational standards. This allowed Rodeway Inn to scale while maintaining its core identity as a value-driven hotel option.
Support Training
Rodeway Inn franchisees receive structured support across every phase of hotel ownership.
Pre-Launch & Development Support
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Property evaluation and feasibility guidance
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Conversion planning and compliance assistance
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Renovation and design standard support
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Approved vendor and purchasing programs
Training & Onboarding
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Initial franchisee and management training
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Operational systems and brand standards education
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Guest service and quality assurance training
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Revenue and yield management fundamentals
Operational Support
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Central reservation and booking systems
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Performance tracking and pricing tools
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Ongoing property reviews and audits
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Standard operating procedures and best practices
Marketing & Technology
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National brand marketing initiatives
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Loyalty program participation
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Online booking and mobile-friendly platforms
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Local marketing guidance
Ongoing Assistance
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Dedicated franchise support teams
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Benchmarking and performance insights
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Continuous training and system updates
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Operational advisory and troubleshooting support
This comprehensive framework helps franchisees reduce risk while focusing on daily operations and guest experience.
Ideal Candidate
The Rodeway Inn franchise is suitable for a wide range of investors and operators.
An ideal franchisee typically has:
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Hospitality, real estate, or business operations experience (preferred but not required)
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Interest in owning or converting an economy hotel property
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Hands-on management approach or ability to hire strong operators
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Commitment to maintaining brand standards
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Financial capability for renovation and working capital needs
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Preference for highway, suburban, or secondary market locations
The model is especially appealing to independent motel owners seeking brand affiliation with manageable investment requirements.
Financial Detail
| Cost / Fee Category | Estimated Range (USD) |
|---|---|
| Initial Franchise Fee | $10,000 – $35,000 |
| Total Initial Investment | $70,000 – $2,000,000+ |
| Minimum Investment Required | Varies by property and market |
| Property Acquisition / Lease | Varies by location |
| Renovation & Brand Compliance | $20,000 – $1,500,000+ |
| Furniture, Fixtures & Equipment (FF&E) | $10,000 – $300,000 |
| Technology Systems & Signage | $5,000 – $50,000 |
| Pre-Opening & Training Costs | $3,000 – $25,000 |
| Initial Marketing Budget | $2,000 – $20,000 |
| Working Capital (3–6 months) | $10,000 – $100,000 |
| Royalty Fee | Percentage of gross room revenue |
| Marketing & Reservation Fees | Ongoing, system-based |
| Franchise Term | Typically multi-year agreement |
| Break-Even Timeline | Varies by occupancy & market |
| Primary Revenue Stream | Room bookings |
| Additional Revenue Streams | Extended stays, local demand segments |
